IT AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index IT operations and endpoint UEM › Small business September 2026 Edition

Unified endpoint management for small business buyers

Asked as “unified endpoint management platform”, and as “device management tool for laptops and phones”, on behalf of a small B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Clear leader
40% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Microsoft Intune40%20%59endorsed leader
02Miradore28%3%37accepted challenger
03JumpCloud9%0%28accepted challenger
04ManageEngine Endpoint Central9%19%27accepted challenger
05Hexnode UEM4%8%39accepted challenger
06Scalefusion2%0%18accepted challenger
Show the seven products at 0%, ordered by negative rate
13Omnissa Workspace ONE0%75%28criticized challenger
12IBM MaaS3600%73%11criticized challenger
08Jamf0%18%39accepted challenger
07NinjaOne0%0%29accepted challenger
10Mosyle0%0%15accepted challenger
09Kandji0%0%14accepted challenger
11Syncro0%0%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Microsoft Intune40%
02Miradore28%
03JumpCloud9%
04ManageEngine Endpoint Central9%
05Hexnode UEM4%
06Scalefusion2%
07NinjaOne0%
08Jamf0%
09Kandji0%
10Mosyle0%
11Syncro0%
12IBM MaaS3600%
13Omnissa Workspace ONE0%

02What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Omnissa Workspace ONE
75%
21 of 28 labels negative · 11 of 12 models · 13 hard negative
“Enterprise-grade UEMs like Omnissa Workspace ONE (formerly VMware) or Ivanti are typically overkill and too complex for small teams.” Gemini 3.5 Flash, comparative prompt
Microsoft Intune
20%
12 of 59 labels negative · 10 of 12 models
“**High Caution.** Only use Intune if you have an experienced internal IT resource or hire an MSP to set up and manage it for you.” Gemini 3.5 Flash, negative prompt
IBM MaaS360
73%
8 of 11 labels negative · 7 of 12 models · 6 hard negative
“VMware Workspace ONE and IBM MaaS360 are built for large IT departments with the staff and infrastructure to absorb their complexity” Claude Haiku 4.5, negative prompt
Jamf
18%
7 of 39 labels negative · 6 of 12 models
“While **Jamf Pro** is excellent for Apple-only shops, it is a significant expense... Jamf becomes incredibly expensive per-device” Qwen 3.7 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

65 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 846 links across 163 sites, every framing counted. Ranked by the number of answers carrying the site or page.

42 answers · 47 citations · 10 models
38 answers · 38 citations · 10 models
vendor site · Miradore33 answers · 41 citations · 9 models
29 answers · 59 citations · 11 models
29 answers · 29 citations · 10 models
vendor site · SuperOps27 answers · 33 citations · 10 models
27 answers · 31 citations · 10 models
vendor site · Expert Insights21 answers · 25 citations · 8 models
19 answers · 20 citations · 9 models
19 answers · 19 citations · 8 models
15 answers · 15 citations · 9 models
vendor site · NinjaOne13 answers · 16 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best unified endpoint management platform for a small B2B company?”Paraphrase“Which device management tool for laptops and phones would you recommend to a small business that sells to other businesses?”Comparative“What are the top unified endpoint management platforms for a small team and how do they differ?”Budget-constrained“What is the best unified endpoint management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a unified endpoint management platform. What should we look at?”Negative“Which unified endpoint management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Action1, Miradore
One alternativeNinjaOne
no first choiceChangedMiradore
Three alternativesAction1, Hexnode UEM, Microsoft Intune
against: ManageEngine Endpoint Central
Miradore
Three alternativesHexnode UEM, ManageEngine Endpoint Central, Microsoft Intune
no first choiceagainst: Citrix, IBM MaaS360, Ivanti Neurons, LogMeIn Resolve, Omnissa Workspace ONE, Sophos Mobile
GPT-5.4 miniMicrosoft Intune
Three alternativesJamf, Kandji, ManageEngine Endpoint Central
Microsoft IntuneHeld
Two alternativesApple Business, Google Endpoint Management
Microsoft Intune
Four alternativesJamf, Kandji, ManageEngine Endpoint Central, NinjaOne
against: Omnissa Workspace ONE
Microsoft Intune
Three alternativesHexnode UEM, Jamf, ManageEngine Endpoint Central
no first choiceagainst: Ivanti Neurons for UEM, Jamf, Microsoft Intune, Omnissa Workspace ONE, SOTI ONE Platform / MobiControl
Gemini 3.5 FlashMicrosoft Intune
Five alternativesHexnode UEM, Jamf, JumpCloud, Kandji, Miradore
Microsoft IntuneHeld
Two alternativesHexnode UEM, JumpCloud
against: Rippling IT
Miradore
Five alternativesHexnode UEM, Jamf, JumpCloud, Kandji, Microsoft Intune
against: Ivanti, Omnissa Workspace ONE
ManageEngine Mobile Device Manager Plus
Four alternativesHexnode UEM, Microsoft Intune, Miradore, Prey
no first choice
Five alternativesIru, Jamf, JumpCloud, Microsoft Intune, Rippling IT
against: Hexnode UEM, Miradore
against: BlackBerry UEM, IBM MaaS360, Ivanti Neurons for UEM, Microsoft Intune, Omnissa Workspace ONE, SOTI ONE
Perplexity SonarMicrosoft Intune, Miradore
Two alternativesNinjaOne, Scalefusion
Microsoft Intune, Rippling ITChanged
Four alternativesHexnode UEM, Jamf, JumpCloud, Kandji
Hexnode UEM, Miradore
Four alternativesJumpCloud, ManageEngine Endpoint Central, Microsoft Intune, NinjaOne
Miradore
Four alternativesHexnode UEM, ManageEngine, Microsoft Intune, Mosyle
no first choiceagainst: Citrix Endpoint Management, Jamf, Microsoft Intune, Omnissa Workspace ONE, Rippling IT
Grok 4.1 FastMiradore
Three alternativesHexnode UEM, Microsoft Intune, NinjaOne
against: Omnissa Workspace ONE
Hexnode UEM, MiradoreChanged
Two alternativesJumpCloud, Microsoft Intune
Microsoft Intune
Five alternativesHexnode UEM, JumpCloud, ManageEngine Endpoint Central, Miradore, NinjaOne
Miradore
Two alternativesManageEngine Endpoint Central, Mosyle
against: Microsoft Intune
Microsoft Intune
Six alternativesHexnode UEM, Jamf, ManageEngine Endpoint Central, NinjaOne, Scalefusion, Syncro
against: BlackBerry, Citrix Endpoint Management, Hexnode UEM, ManageEngine Endpoint Central, Microsoft Intune, Omnissa Workspace ONE
Mistral SmallJumpCloud
Two alternativesHexnode UEM, Scalefusion
no first choiceChangedMicrosoft Intune
Four alternativesHexnode UEM, JumpCloud, Scalefusion, Syncro
against: Citrix Workspace, ManageEngine Endpoint Central
Miradore
One alternativeSyncro
no first choiceagainst: IBM MaaS360against: Baramundi, Citrix, IBM MaaS360, Ivanti, Matrix42, Sophos Mobile
DeepSeek V4 FlashJumpCloud, Microsoft Intune, Miradore
Six alternativesHexnode UEM, Jamf, Kandji, ManageEngine Endpoint Central, Mosyle, NinjaOne
Microsoft IntuneChanged
Four alternativesIru, ManageEngine Mobile Device Manager Plus, Mosyle, NinjaOne
against: Jamf
JumpCloud, Miradore
Three alternativesHexnode UEM, ManageEngine Endpoint Central, Scalefusion
against: Ivanti, Microsoft Intune, Omnissa Workspace ONE
ManageEngine Endpoint Central, Microsoft Intune
Two alternativesMiradore, Mosyle
Microsoft Intune
Four alternativesHexnode UEM, Jamf, ManageEngine, Miradore
against: Ivanti, Omnissa Workspace ONE
against: Citrix Workspace, IBM MaaS360, Ivanti, Omnissa Workspace ONE, Swif.ai
Llama 4 MaverickJumpCloudRippling ITChanged
Four alternativesAirDroid Business, Deel IT, NinjaOne, Prey
ManageEngine Endpoint Central
Six alternativesHexnode UEM, JumpCloud, Microsoft Intune, Scalefusion, SuperOps, Syncro
against: Citrix Workspace, ManageEngine Endpoint Central
ManageEngine Endpoint Central
Three alternativesCitrix Workspace, JumpCloud, Syncro
no first choiceagainst: Citrix, Jamf, ManageEngine, Microsoft Intune, Omnissa Workspace ONE
Qwen 3.7 FlashHexnode UEM
Two alternativesManageEngine Mobile Device Manager Plus, Mosyle
against: Microsoft Intune
ScalefusionChanged
Two alternativesMiradore, Mosyle
against: Microsoft Intune
Microsoft Intune
Five alternativesHexnode UEM, Jamf Pro / Jamf Now, JumpCloud, Kandji, Primo
Miradore
Two alternativesMicrosoft Intune, Scalefusion
Microsoft Intune
Three alternativesKandji, NinjaOne, Scalefusion / Hive
against: Jamf, Omnissa Workspace ONE
against: Baramundi, Cisco Meraki Systems Manager, Citrix Endpoint Management, Jamf, ManageEngine, Omnissa Workspace ONE, SOTI
Kimi K2JumpCloud, Miradore
Three alternativesHexnode UEM, NinjaOne, Scalefusion
against: Microsoft Intune
Microsoft IntuneChanged
Five alternativesHexnode UEM, Jamf, Miradore, Mosyle, Scalefusion
Microsoft Intune, Miradore
Four alternativesJamf Pro / Jamf Now, ManageEngine Endpoint Central / MDM Plus, Mosyle, NinjaOne
ManageEngine Endpoint Central, Miradore
Two alternativesHexnode UEM, Microsoft Intune
Microsoft Intune
Four alternativesJamf, ManageEngine Endpoint Central, NinjaOne, Scalefusion
against: IBM MaaS360, Ivanti, Omnissa Workspace ONE
against: BlackBerry UEM, Omnissa Workspace ONE, Quest KACE, SOTI MobiControl
GLM 4.7 FlashXMicrosoft Intune
Eight alternativesHexnode UEM, Jamf, JumpCloud, ManageEngine Endpoint Central, Miradore, NinjaOne, Scalefusion, Syncro
against: Omnissa Workspace ONE
Microsoft IntuneHeld
Nine alternativesAirDroid Business, Jamf, JumpCloud, Kandji, ManageEngine Mobile Device Manager Plus, Miradore, NinjaOne, Rippling IT, Scalefusion
Syncro
Six alternativesJamf, JumpCloud, Kandji, ManageEngine Endpoint Central, Microsoft Intune, NinjaOne
Microsoft Intune
Two alternativesJamf, ManageEngine Mobile Device Manager Plus
no first choiceagainst: Hexnode UEM, IBM MaaS360, Jamf, ManageEngine Endpoint Central, Microsoft Intune, Omnissa Workspace ONE, Saviynt
MiniMax M2.5ManageEngine Endpoint Central, Microsoft Intune
Three alternativesJamf, NinjaOne, Syncro
no first choiceChangedMiradore
Three alternativesAtera, NinjaOne, Syncro
Miradore
Three alternativesIBM MaaS360, Microsoft Intune, NinjaOne
no first choiceagainst: IBM MaaS360, Ivanti Endpoint Manager, Microsoft Intune, Omnissa Workspace ONE
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:10yes99 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:17yes56 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:24yes1624 s
Direct recommendationPerplexity Sonarsonar2026-09-17 08:45yes204 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 09:03yes3719 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 08:58yes53 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:31yes1816 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:51yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:01yes1033 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 09:03yes1331 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:04yes1458 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:22yes820 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:28yes98 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:05yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:56yes821 s
ParaphrasePerplexity Sonarsonar2026-09-17 08:20yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 09:06yes3115 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 08:57no02 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:04yes1015 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:59yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:32yes538 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:21yes717 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:13yes9100 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:53no065 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:11yes1512 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:05yes410 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:19yes821 s
ComparativePerplexity Sonarsonar2026-09-17 08:45yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 08:58yes4017 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 09:05yes58 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:52yes2532 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:41yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:06yes536 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:26yes1954 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:57yes2244 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:04yes2346 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:07yes149 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:40yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:11yes1522 s
Budget constrainedPerplexity Sonarsonar2026-09-17 08:26yes204 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 09:01yes3616 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 08:48yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:37yes99 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:57yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:01yes1576 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:59yes1491 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:58yes1325 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:09yes941 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:02no08 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:05no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:09yes1527 s
Scale constrainedPerplexity Sonarsonar2026-09-17 08:55yes197 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 08:49yes1411 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 08:16no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:48yes1621 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 09:06yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:00no045 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 09:09yes1367 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:03yes2356 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:58no011 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 08:55yes158 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 08:44yes65 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 08:36yes1723 s
Negative framingPerplexity Sonarsonar2026-09-17 08:48yes207 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 08:35yes2214 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 08:58yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 08:38yes2622 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 08:44yes54 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 08:18yes935 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 08:39yes2938 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 08:46yes2754 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 08:41yes2342 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
42Gears read as 42Gears SureMDM
Hexnode read as Hexnode UEM
Omnissa read as Omnissa Workspace ONE
Omnissa (Workspace ONE) read as Omnissa Workspace ONE
Omnissa (formerly VMware Workspace ONE) read as Omnissa Workspace ONE
Rippling read as Rippling IT
Rippling (IT Cloud) read as Rippling IT
VMware read as Omnissa Workspace ONE
Unresolved, counted raw
Addigy
Apple Business
Avast Essential Business Security
ManageEngine Endpoint Central / MDM Plus
SOTI ONE Platform / MobiControl
Samsung Knox Suite
Scalefusion / Hive
Swif.ai
Zecurit Endpoint Manager
Discontinued, still offered
No shut-down product was recommended here.
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