Small business▼−13Since September 2026: 40% → 27%, −13 points. Past the 11-point floor: movement. Read over the models both editions asked.
27%from 40% in September 2026
Cleared the floor by 2 pointsRank 1 of 53, unchanged
Microsoft · 7 categories · RankedMicrosoft Intune
370Judge labels
97First choices
45Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
85% in UEM for enterprise buyers
Rank 1 of 53 in the mid-market standingendorsed leader
7 of 14 models made it the first choice on the direct prompt; 9% of its 67 labels there were negative.
What the models named instead of Microsoft Intune →By buyer segmentStrongest at enterprise.
Small business1 of 59
28%63 labels
accepted challenger
Mid-market1 of 53
39%67 labels
endorsed leader
Enterprise1 of 57
85%73 labels
endorsed leader
In uem · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Microsoft Intune for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Unified endpoint management | IT operations and endpoint | 39% | 1 of 53 | 9% | 67 | endorsed leader | ▼−3Since September 2026: 43% → 40%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Patch management | IT operations and endpoint | 4% | 6 of 85 | 9% | 23 | accepted challenger | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Microsoft 365 management | IT operations and endpoint | 0% | 22 of 149 | 8% | 12 | accepted challenger | |
| Remote monitoring and management | IT operations and endpoint | 0% | 29 of 62 | 33% | 3 | under 10 labels · led by NinjaOne at 47% | newNew since September 2026: not ranked then, 0% now. |
| Application shielding | Developer platform | 0% | 52 of 87 | 0% | 1 | under 10 labels · led by Appdome at 33% | |
| IT asset management | IT operations and endpoint | 0% | 35 of 82 | 0% | 1 | under 10 labels · led by Freshservice at 31% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Network access control | Network and edge | 0% | 83 of 111 | 0% | 1 | under 10 labels · led by Portnox Cloud at 35% |
Movement
Since September 2026, Microsoft Intune held within the floor in all seven categories: no change cleared 11 points.
Best category · UEM · by segment
Mid-market▼−3Since September 2026: 43% → 40%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
40%from 43% in September 2026
Inside the floor by 8 pointsRank 1 of 48, unchanged
Enterprise▲+9Since September 2026: 78% → 87%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
87%from 78% in September 2026
Inside the floor by 2 pointsRank 1 of 53, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| UEM | 43% | 40% | ▼−3Since September 2026: 43% → 40%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 53, unchanged |
| Patching | 2% | 5% | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 6 of 85 |
| M365 management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 22 of 149, unchanged |
| RMM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 29 of 62, unchanged |
| App shielding | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 52 of 87, unchanged |
| ITAM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 35 of 82 |
| NAC | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 83 of 111, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Microsoft Intune across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Microsoft Intune across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 2 | 2 | 1 | 7 |
| GPT-5.4 mini | 4 | 4 | 2 | 1 | 11 |
| Gemini 3.5 Flash | 4 | 4 | 2 | 2 | 12 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.20 | 3 | 2 | 1 | 1 | 7 |
| Mistral Small | 2 | 1 | 1 | 0 | 4 |
| DeepSeek V4 Flash | 5 | 3 | 0 | 2 | 10 |
| Llama 4 Maverick | 0 | 0 | 4 | 0 | 4 |
| Qwen 3.7 Flash | 3 | 6 | 1 | 1 | 11 |
| Kimi K2 | 5 | 2 | 2 | 0 | 9 |
| GLM 4.7 FlashX | 3 | 3 | 1 | 0 | 7 |
| MiniMax M2.5 | 3 | 1 | 1 | 0 | 5 |
| GPT-6 Luna | 3 | 4 | 1 | 1 | 9 |
| Muse Glimmer 30B | 1 | 4 | 3 | 1 | 9 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct63 labels24
Paraphrase64 labels35
Comparative70 labels30not counted in share
Budget-constrained50 labels21
Scale-constrained53 labels17
Negative70 labels10not counted in share
First choiceAlternativeMentionNegative370 labels in all, every segment counted; 97 of the 137 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Intune is usually the default choice when you want cloud-first management tightly integrated with Microsoft's identity and security stack.” GPT-5.4 mini · UEM · comparative prompt · first choice
“included in Microsoft 365 E3 and E5 licences, which makes it the default "best value overall" for organizations already on Microsoft” Muse Glimmer 30B · UEM · comparative prompt · first choice
“If your company is already on Microsoft 365 → Go with Microsoft Intune. It's the most cost-effective and deeply integrated option” DeepSeek V4 Flash · UEM · paraphrase prompt · first choice
“If you are strictly a "Microsoft Shop" (all Windows/Office), Intune is usually the most cost-effective and integrated path.” Qwen 3.7 Flash · UEM · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Why cautious? Real-world exploit in March 2026 ... Users report steep learning curve, poor macOS/iOS support vs. Windows, and bloat if not fully Microsoft-stack.” Grok 4.20 · UEM · negative prompt · soft negative
“Microsoft Intune (With Caution) ... Intune can show a device as "compliant" even when critical third-party software ... is dangerously out of date” DeepSeek V4 Flash · M365 management · negative prompt · soft negative
“While incredible for Windows, patching macOS, Linux, or non-Microsoft software ... usually requires separate configuration or third-party add-ons” Gemini 3.5 Flash · Patching · comparative prompt · soft negative
“Microsoft Intune (Use with Caution) ... You should be cautious if you lack dedicated administration resources.” Qwen 3.7 Flash · UEM · negative prompt · soft negative
Named alongside
The products named in the same answers as Microsoft Intune, over the 370 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Intune was named but was not.ShowHide
Named alongside
The products named in the same answers as Microsoft Intune, over the 370 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Intune was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Microsoft Intune. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 329 of the 370 answers that named Microsoft Intune and are not a share of its labels.
Domains cited
syncrosecure.com123
guideflow.com101
g2.com95
manageengine.com92
expertinsights.com84
venn.com84
miradore.com80
learn.microsoft.comYour site74
ninjaone.com73
gbhackers.com70
802 of the 876 domain citations in answers naming Microsoft Intune came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Microsoft Intune stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Microsoft Intune stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 18,100 a month (“microsoft intune”)
- AI search demand for its name, est.
- 814 a month
- Its own site
- It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone
In answers
This editionShare of first choices
39%
rank 1 of 53 in UEM
First choices
97
across its categories
- Named in
- 370 answers
- Its own site cited
- in 329 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Microsoft Intune
What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Intune; a claim can dispute any of them.
Intune 12Microsoft Intune (Endpoint Manager) 2Intune / Endpoint Manager 1Microsoft Defender + Intune 1Microsoft Endpoint Configuration Manager (MECM) / Intune 1Microsoft Endpoint Manager (Admin Center) 1Microsoft Intune & Microsoft Endpoint Configuration Manager (MECM / SCCM) 1Microsoft Intune (with Windows Autopatch) 1Microsoft Intune + Defender for Endpoint 1Microsoft Intune + Windows Autopatch 1Microsoft Intune + Windows Autopatch + Patch My PC 1Microsoft Intune / Autopatch 1Microsoft Intune / Windows Autopatch 1Microsoft Intune/ConfigMgr 1Microsoft Intune/Configuration Manager 1Microsoft Intune/NAC 1Microsoft WSUS/Intune 1
Follow Microsoft Intune
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Microsoft is the company behind Microsoft Intune.ShowHide
The company
Microsoft is the company behind Microsoft Intune.
ShowHideOn record
Company records- Also from Microsoft
- Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more
In its own words
Stated by the vendor, not checked- Positioning
- Vereinfachen Sie die Bereitstellung mit Microsoft Intune
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Microsoft Intune's own pages state, read September 28, 2026: microsoft.com/de-de/surface/business/microsoft-device-management, microsoft.com/fi-fi/surface/business/microsoft-device-management, microsoft.com/es-es/surface/business/microsoft-device-management, microsoft.com/fr-fr/surface/business/microsoft-device-management, microsoft.com/hu-hu/surface/business/microsoft-device-management. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Intune's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Intune, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Microsoft Intune by email, built from the raw record of the edition. It shows:
- where Microsoft Intune is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Microsoft Intune, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Microsoft Intune is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Microsoft Intune is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Microsoft Intune first in Unified endpoint management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.