IT asset management for small business buyers
Asked as “IT asset management platform”, and as “hardware and software asset inventory tool”, on behalf of a small B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the three products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Snipe-IT41%
Snipe-IT41%02Rippling IT16%
Rippling IT16%03AssetTiger6%
AssetTiger6%04Freshservice4%
Freshservice4%05Lansweeper4%
Lansweeper4%06Asset Panda4%
Asset Panda4%07NinjaOne4%
NinjaOne4%08BlueTally2%
BlueTally2%09Reftab2%
Reftab2%10InvGate Asset Management2%
InvGate Asset Management2%11ManageEngine AssetExplorer0%
ManageEngine AssetExplorer0%12Spiceworks Inventory0%
Spiceworks Inventory0%13ServiceNow IT Asset Management0%
ServiceNow IT Asset Management0%02What they warned about
Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
ServiceNow IT Asset Management95%
20 of 21 labels negative · 12 of 12 models · 14 hard negative
“This platform is considered too expensive for small businesses, making it inaccessible for many potential customers. It is more suited for large enterprises.” Llama 4 Maverick, negative prompt
Snipe-IT18%
10 of 57 labels negative · 9 of 12 models
“[Snipe-IT](https://snipeitapp.com/) is free and popular at your size, but remember: **self-hosting is not free** when you factor in your time to maintain it.” Kimi K2, scale prompt
Ivanti Neurons for ITAM88%
7 of 8 labels negative · 6 of 12 models · 4 hard negative
“you want to avoid complex enterprise platforms (like ServiceNow or Ivanti)” Gemini 3.5 Flash, direct prompt
Flexera One100%
5 of 5 labels negative · 4 of 12 models · 4 hard negative
“too costly, has deployment issues at smaller scales, limited SaaS metrics, and a steep setup curve” Grok 4.1 Fast, negative prompt
03What they cite
Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
64 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 858 links across 171 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Rippling45 answers · 58 citations · 10 models
36 answers · 39 citations · 9 models
vendor site · InvGate35 answers · 60 citations · 10 models
vendor site · Virima33 answers · 39 citations · 9 models
27 answers · 49 citations · 9 models
24 answers · 47 citations · 11 models
vendor site · Cloudaware16 answers · 19 citations · 8 models
vendor site · Asset Panda15 answers · 21 citations · 8 models
14 answers · 19 citations · 7 models
vendor site · Desk36514 answers · 14 citations · 8 models
14 answers · 14 citations · 7 models
13 answers · 23 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
39 answers · 10 models
30 answers · 9 models
26 answers · 9 models
23 answers · 9 models
22 answers · 9 models
14 answers · 7 models
13 answers · 8 models
13 answers · 7 models
12 answers · 7 models
12 answers · 7 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best IT asset management platform for a small B2B company?”Paraphrase“Which hardware and software asset inventory tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top IT asset management platforms for a small team and how do they differ?”Budget-constrained“What is the best IT asset management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an IT asset management platform. What should we look at?”Negative“Which IT asset management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceSnipe-IT, Zoho InventoryChangedAteraSnipe-ITno first choiceagainst: IBM, Ivanti Neurons for ITAM, ServiceNow IT Asset Management
Four alternatives
AssetSonar, Lansweeper, Snipe-IT, monday serviceTwo alternatives
Lansweeper, ManageEngine AssetExplorerFour alternatives
Asset Panda, Jira Service Management, ManageEngine AssetExplorer, Snipe-ITThree alternatives
Freshservice, ManageEngine AssetExplorer, ReftabGPT-5.4 miniNinjaOneagainst: ServiceNow IT Asset ManagementLansweeperChangedSnipe-ITSnipe-ITno first choiceagainst: AssetSonar, Oomnitza, ServiceNow IT Asset Management, SolarWinds Service Desk, SolarWinds Web Help Desk, Wasp AssetCloud
Two alternatives
Freshservice, Snipe-ITOne alternative
Wasp AssetCloudFour alternatives
Freshservice, Jira Service Management + asset add-ons, Lansweeper, ManageEngine AssetExplorerThree alternatives
AssetSonar, Lansweeper, Wasp AssetCloudGemini 3.5 FlashDeel IT, Rippling ITagainst: Ivanti Neurons for ITAM, ServiceNow IT Asset ManagementRippling ITChangedSnipe-ITSnipe-ITagainst: AssetTiger, LansweeperBlueTally, Setylagainst: Flexera One, ServiceNow IT Asset Managementagainst: BMC Helix ITAM, Excel, Flexera One, GLPI, Google Sheets, Ivanti Neurons for ITAM, Jira Service Management, ServiceNow IT Asset Management, Snipe-IT, Zendesk
Four alternatives
BlueTally, Freshservice, Reftab, Snipe-ITFour alternatives
AssetSonar, BlueTally, Reftab, SetylFour alternatives
Asset Panda, Freshservice, Reftab, Rippling ITTwo alternatives
BlueTally, Spiceworks InventoryThree alternatives
Freshservice, Rippling IT, Snipe-ITPerplexity SonarFreshservice, Snipe-ITSnipe-ITChangedSnipe-ITSnipe-ITno first choiceagainst: Flexera One, Ivanti Neurons for ITAM, ServiceNow IT Asset Management, Snipe-IT
Three alternatives
Asset Panda, NinjaOne, Rippling ITTwo alternatives
InvGate Asset Management, inFlow InventoryFour alternatives
Asset Panda, Freshservice, ManageEngine AssetExplorer, NinjaOneTwo alternatives
Freshservice, NinjaOneGrok 4.1 FastNinjaOneagainst: Spiceworks InventorySnipe-ITChangedagainst: LansweeperSnipe-ITSnipe-ITno first choiceagainst: Device42, Flexera One, IBM Maximo, Ivanti Neurons for ITAM, ServiceNow IT Asset Management, Snipe-IT, Wasp AssetCloud
Four alternatives
Asset Panda, AssetTiger, ManageEngine AssetExplorer, Snipe-ITTwo alternatives
GLPI, Spiceworks InventoryFive alternatives
Asset Panda, Freshservice, Lansweeper, ManageEngine AssetExplorer, NinjaOneFive alternatives
AssetTiger, GLPI, Lansweeper, Reftab, Spiceworks InventoryMistral SmallRippling ITSnipe-ITChangedagainst: Spiceworks Inventoryno first choiceSnipe-ITagainst: Rippling ITno first choiceagainst: ServiceNow IT Asset Managementagainst: ServiceNow IT Asset Management
Three alternatives
BlueTally, Noloco, Snipe-ITTwo alternatives
Lansweeper, PDQ InventorySeven alternatives
Asset Panda, Desk365, Freshservice, InvGate Asset Management, Lansweeper, Rippling IT, Snipe-ITOne alternative
ManageEngine AssetExplorerDeepSeek V4 FlashSnipe-ITSnipe-ITHeldagainst: Spiceworks InventorySnipe-ITagainst: LansweeperSnipe-ITRippling ITagainst: Freshservice, Ivanti Neurons for ITAM, ManageEngine AssetExplorer / Endpoint Central, ServiceNow IT Asset Management, Snipe-IT, Wasp AssetCloud
Five alternatives
Asset Panda, Freshservice, ManageEngine AssetExplorer, NinjaOne, Rippling ITTwo alternatives
GLPI, LansweeperSix alternatives
AssetTiger, Freshservice, ManageEngine AssetExplorer, NinjaOne, Reftab, Rippling ITTwo alternatives
AssetSonar, GLPIFour alternatives
BlueTally, Harmony, InvGate Asset Management, SetylLlama 4 MaverickAsset Pandano first choiceChangedno first choiceagainst: ServiceNow IT Asset Managementno first choiceno first choiceagainst: ServiceNow IT Asset Management, Snipe-IT
Three alternatives
BlueTally, Rippling IT, Snipe-ITQwen 3.7 FlashInvGate Asset Management, Rippling ITLansweeperChangedLansweeper, NinjaOne, Rippling ITagainst: ServiceNow IT Asset Management, Snipe-ITSnipe-ITHalo PSA, Involve, Refreshagainst: Apple Business Manager, Cloudaware, HCL BigFix, InvGate Asset Management, ManageEngine AssetExplorer, Microsoft Intune, NinjaOne, OCS Inventory NG, SAP Asset Manager, ServiceNow IT Asset Management, Snipe-IT
Three alternatives
Freshservice, Lansweeper, ManageEngine AssetExplorerTwo alternatives
NinjaOne, Rippling ITThree alternatives
Atera, Freshservice, InvGate Asset ManagementThree alternatives
GLPI, ManageEngine AssetExplorer, Spiceworks InventoryOne alternative
Snipe-ITKimi K2Snipe-ITAssetTiger, Snipe-ITChangedSnipe-ITFreshservice, Snipe-ITno first choiceagainst: Snipe-ITagainst: BMC Helix ITAM, IBM Maximo, Ivanti Neurons for ITAM, ServiceNow IT Asset Management
Two alternatives
Asset Panda, FreshserviceTwo alternatives
Lansweeper, ManageEngine AssetExplorerSix alternatives
Asset Panda, AssetTiger, Atera, Freshservice, NinjaOne, ReftabOne alternative
ManageEngine AssetExplorerGLM 4.7 FlashXRippling ITRippling ITHeldSnipe-ITAssetTiger, Snipe-ITagainst: Lansweeperno first choiceagainst: Alloy Navigator, Asset Panda, BMC Track‑It!, Desk365, Flexera One, GoCodes, ManageEngine AssetExplorer, Pulseway, ServiceNow IT Asset Management, Snipe-IT, SolarWinds Web Help Desk
Four alternatives
Asset Panda, Freshservice, NinjaOne, Snipe-ITTwo alternatives
ManageEngine AssetExplorer, Snipe-ITEleven alternatives
Asset Panda, Atera, Desk365, Freshservice, InvGate Asset Management, Lansweeper, ManageEngine AssetExplorer, NinjaOne, Reftab, Rippling IT, SolarWinds Service Desk + Asset ManagementOne alternative
GLPIMiniMax M2.5AssetTigerno first choiceChangedSnipe-ITagainst: ServiceNow IT Asset ManagementMaintainX, ReftabAsset Panda, Rippling IT, Snipe-ITagainst: ServiceNow IT Asset Managementagainst: Asset Panda, ServiceNow IT Asset Management, Snipe-IT
One alternative
Rippling ITThree alternatives
Freshservice, Jira Service Management, SortlyTwo alternatives
Freshservice, NinjaOneBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 11:40 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 11:53 | yes | 1 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 13:20 | yes | 13 | 23 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-17 12:45 | yes | 20 | 6 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 11:57 | yes | 31 | 17 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 11:11 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 10:37 | yes | 10 | 13 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 13:38 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 12:39 | yes | 9 | 35 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 12:48 | yes | 15 | 43 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 11:41 | yes | 28 | 111 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 12:22 | yes | 5 | 19 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 13:29 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 11:20 | yes | 2 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 11:28 | yes | 12 | 21 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-17 12:20 | yes | 20 | 4 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 11:33 | yes | 41 | 17 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 10:33 | no | 0 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 13:17 | yes | 20 | 16 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 09:32 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 12:34 | yes | 15 | 109 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 10:55 | yes | 15 | 23 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 10:14 | yes | 27 | 134 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 12:14 | yes | 23 | 92 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 12:35 | yes | 9 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 13:05 | yes | 2 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 13:43 | yes | 10 | 25 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-17 10:32 | yes | 20 | 9 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 12:38 | yes | 30 | 16 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 13:15 | yes | 5 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 13:25 | yes | 29 | 30 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 12:23 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 10:20 | yes | 5 | 33 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 13:50 | yes | 12 | 43 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 14:08 | yes | 14 | 48 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 10:45 | no | 0 | 11 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 13:41 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 13:45 | yes | 4 | 7 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 09:33 | yes | 19 | 57 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-17 11:53 | yes | 20 | 5 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 12:23 | yes | 39 | 19 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:47 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 11:08 | yes | 10 | 12 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 09:37 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 10:49 | no | 0 | 32 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 10:01 | yes | 15 | 34 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 10:07 | yes | 28 | 132 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 10:41 | yes | 9 | 31 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 13:37 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 13:47 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 12:54 | yes | 16 | 27 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-17 11:17 | yes | 20 | 8 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 12:11 | yes | 13 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 10:32 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 09:46 | yes | 12 | 20 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 11:56 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 09:45 | no | 0 | 35 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 11:46 | yes | 5 | 98 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 12:14 | yes | 12 | 68 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 10:20 | yes | 5 | 20 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 11:34 | yes | 17 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 09:55 | yes | 6 | 8 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 11:46 | yes | 18 | 21 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-17 11:20 | yes | 20 | 6 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 09:30 | yes | 44 | 19 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 10:50 | yes | 15 | 10 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 13:21 | yes | 29 | 26 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 10:26 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 14:11 | yes | 8 | 56 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 13:19 | yes | 24 | 73 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 11:38 | yes | 13 | 109 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 12:55 | yes | 24 | 45 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
BMC Helix read as BMC Helix ITAM
Flexera read as Flexera One
Flexera (Flexera One) read as Flexera One
InvGate read as InvGate Asset Management
Ivanti read as Ivanti Neurons for ITAM
ManageEngine read as ManageEngine AssetExplorer
Rippling read as Rippling IT
Rippling (IT Cloud) read as Rippling IT
ServiceNow read as ServiceNow IT Asset Management
Spiceworks read as Spiceworks Inventory
Unresolved, counted raw
AssetManagement.Global (AMG)
BMC Track‑It!
BarCloud
Cherwell ITAM
ConnectWise PSA
Google Sheets
Halo PSA
Harmony
IT Glue
Involve
Jira Service Management + asset add-ons
MaintainX
Noloco
Qubby
Refresh
SAP Asset Manager
SimpleMDM
Sortly
inFlow Inventory
Discontinued, still offered
No shut-down product was recommended here.