Every category where a model named Reftab for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
SaaS management platforms	IT operations and endpoint	0%	39 of 64	0%	2	under 10 labels · led by Torii at 34%
IT asset management	IT operations and endpoint	0%	37 of 82	0%	1	under 10 labels · led by Freshservice at 31%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Reftab yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Reftab across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	1	0	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.20	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	1	1
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labels1

Paraphrase2 labelsNone

Comparative8 labelsNone

Budget-constrained3 labelsNone

Scale-constrained1 labelNone

Negative0 labelsNone

First choiceAlternativeMentionNegative17 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Reftab is best for small teams that need simple check-in/check-out tracking on a limited budget.” Claude Haiku 4.5 · ITAM · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Reftab, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Reftab was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Snipe-IT14 of 179Not among the top eight

Freshservice11 of 173Not among the top eight

BlueTally7 of 172Not among the top eight

ManageEngine AssetExplorer7 of 170Not among the top eight

Asset Panda5 of 170Not among the top eight

NinjaOne4 of 170Not among the top eight

InvGate Asset Management3 of 171Not among the top eight

Atera3 of 170Not among the top eight

Desk3653 of 170Not among the top eight

ServiceNow IT Asset Management3 of 170Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Reftab. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 17 answers that named Reftab and are not a share of its labels.

Domains cited

assetpanda.com9

ezo.io9

virima.com9

rippling.com8

resources.rework.com7

blog.invgate.com6

desk365.io5

cloudaware.com4

motadata.com4

apps365.com3

Sixty-four of the sixty-four domain citations in answers naming Reftab came from somebody else's page.

Pages cited

assetpanda.com/resource-center/compare/best-it-asset-management-software-top-itam-platform9

ezo.io/assetsonar/blog/best-it-management-software9

rippling.com/blog/best-it-asset-management-small-business8

virima.com/blog/top-asset-management-tools-you-need-to-know-about8

resources.rework.com/tools/it-management/best-it-asset-management-software-20266

desk365.io/blog/it-asset-management-software5

cloudaware.com/blog/asset-management-tools4

motadata.com/blog/top-it-asset-management-tools4

Pages are listed as the models cited them.

Search and answers

reftab.com is not in Google's top ten for any of the category's searches. In the answers, Reftab takes 0% of first choices and Torii takes 34%.

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In search

Google, US estimates

Position for “saas management platform”

–

not in the top ten

Position for “saas management platforms”

–

not in the top ten

Searches for its name, Google: 880 a month (“reftab”)
AI search demand for its name, est.: 8 a month
Organic visits to its site: about 732 a month
Searches its site ranks for: 267 · 6 in the top three
Sites linking to it: 524
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

21 ads · 15 text, 5 video, 1 image · 15 shown in the last 30 days

First shown November 2023, as Reftab LLC, verified. Ads started 2025-10 to 2026-09: 16 in the year, 5 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 39 of 64 in saas management

Segment leader

34%

Torii

First choices: 1 across its categories
Named in: 17 answers
Its own site cited: in 17 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on reftab.com

412

subdomains included

Content

167

counted in the table below

Documentation

204

Product · Integration

5 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	134	4	2026-08-28	ITAM
Case study	14	1	2026-09-23	ITAM
Comparison	8	1	2026-08-12	ITAM
Glossary or explainer	8	0	2025-11-05
Template or tool	3	1	2026-09-17

Most recent

2026-09-23Vanderbilt student communications case study
2026-09-17Software license audit checklist beginners template or tool
2026-08-28State of software tracking 2026 blog
2026-08-12Torii alternative comparison
2026-07-31Product update import multiple asset categories from one file blog
2026-07-13Job site tool tracking software blog

How it is countedHide how it is counted

Every page reftab.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Follow Reftab

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Reftab is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Asset management software to track hardware, software licenses and equipment, with check in and check out, custom asset tags and mobile apps.
reftab.com
For: IT teams
reftab.com
Price stated: $125 /month; $9 per tracked software user /year; Custom pricing based on assets + software users reftab.com/pricing
Starting price: $9 per tracked software user /year reftab.com/pricing
Free plan or trial: Get Started for Free; 14-day free trial; No credit card required reftab.com
Integrations claimed: 30 reftab.com/pricing
Certifications: ISO 27001SOC 2
Customers named: Keywords StudiosStill MovingNuvveWeifield Group
Not stated on the pages read: Hosting

What Reftab's own pages state, read September 28, 2026: reftab.com, reftab.com/pricing, reftab.com/product/people-management, reftab.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Reftab's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Reftab, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Reftab by email, built from the raw record of the edition. It shows:

where Reftab is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Reftab, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.