IT AI Index
Index Vendors › ServiceNow IT Asset Management · September 2026 Edition
ServiceNow · 1 category · Ranked

ServiceNow IT Asset Management

121Judge labels
29First choices
52Negative labels
12 of 12Models named it
1Category
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.2, every buyer segment counted.
Best standing
62% in ITAM for enterprise buyers
Rank 23 of 61 in the mid-market standingcriticized challenger
0 of 12 models made it the first choice on the direct prompt; 44% of its 36 labels there were negative.
By buyer segmentStrongest at enterprise.
In itam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named ServiceNow IT Asset Management for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
IT asset managementIT operations and endpoint0%23 of 6144%36criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for ServiceNow IT Asset Management yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated ServiceNow IT Asset Management across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501113
GPT-5.4 mini02013
Gemini 3.5 Flash00145
Perplexity Sonar01012
Grok 4.1 Fast11024
Mistral Small00123
DeepSeek V4 Flash01023
Llama 4 Maverick00101
Qwen 3.7 Flash10012
Kimi K210113
GLM 4.7 FlashX12216
MiniMax M2.510001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct21 labels11
Paraphrase15 labels11
Comparative27 labels16not counted in share
Budget-constrained13 labels4
Scale-constrained14 labels3
Negative31 labelsNone
First choiceAlternativeMentionNegative121 labels in all, every segment counted; 29 of the 45 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“| 1 | ServiceNow ITAM | Large enterprises ... Tightest CMDB/ITSM sync, unlimited scalability, but high cost & long implementation” MiniMax M2.5 · ITAM · comparative prompt · first choice
“Choose ServiceNow or BMC Helix if: You're a large enterprise needing comprehensive ITSM integration” Kimi K2 · ITAM · comparative prompt · first choice
“ServiceNow is the "gold standard" for enterprises needing a unified ITAM/ITSM/ITOM stack.” GLM 4.7 FlashX · ITAM · comparative prompt · first choice
“enterprise leaders like ServiceNow dominate for scale... enterprises need ServiceNow's depth” Grok 4.1 Fast · ITAM · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“platforms to approach with caution... Extremely complex setup requiring significant professional services” Kimi K2 · ITAM · negative prompt · hard negative
“Avoid if: You're SMB/mid-market, budget-sensitive, or not already in ServiceNow ITSM.” Grok 4.1 Fast · ITAM · negative prompt · hard negative
“you do not have the massive budget, dedicated ITAM headcount, or time required to implement and maintain heavyweight legacy enterprise systems (like ServiceNow)” Gemini 3.5 Flash · ITAM · scale prompt · soft negative
“Reviews describe high total cost of ownership, a steep learning curve, and complex setup; the platform is positioned as enterprise-focused.” Perplexity Sonar · ITAM · negative prompt · soft negative

Named alongside

The products named in the same answers as ServiceNow IT Asset Management, over the 121 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow IT Asset Management was named but was not.
ProductSame answerTook the first choice insteadHead to head
Lansweeper70 of 1217Not in the top three
Flexera One68 of 1210Not in the top three
Ivanti Neurons for ITAM55 of 1210Not in the top three
ManageEngine AssetExplorer52 of 1214Not in the top three
Snipe-IT51 of 1215Not in the top three
Freshservice39 of 1215Not in the top three
Device4236 of 1210Not in the top three
Asset Panda34 of 1212Not in the top three
InvGate Asset Management25 of 1213Not in the top three
BMC Helix ITAM23 of 1210Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ServiceNow IT Asset Management. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 98 of the 121 answers that named ServiceNow IT Asset Management and are not a share of its labels.

Domains cited

cloudaware.com63
virima.com63
assetmanagement.global53
blog.invgate.com42
gartner.com35
g2.com33
assetpanda.com31
forbes.com31
goworkwize.com25
ezo.io24

400 of the 400 domain citations in answers naming ServiceNow IT Asset Management came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as ServiceNow IT Asset Management

What the judge wrote, as written, with how often. The vendor table decides that these count as ServiceNow IT Asset Management; a claim can dispute any of them.
ServiceNow ITAM 15ServiceNow 13ServiceNow (ITAM/SAM) 1ServiceNow Asset Management 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ServiceNow IT Asset Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ServiceNow IT Asset Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at servicenow.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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