Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 72 → 67 of 67
ServiceNow · 1 category · RankedServiceNow IT Asset Management
150Judge labels
33First choices
62Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
56% in ITAM for enterprise buyers
Rank 59 of 82 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 46% of its 50 labels there were negative.
What the models named instead of ServiceNow IT Asset Management →By buyer segmentAn enterprise product: leader at enterprise, not named at small business or mid-market.
Small business74 of 74
0%23 labels
criticized challenger
Mid-market59 of 82
0%50 labels
criticized challenger
Enterprise1 of 91
56%73 labels
endorsed leader
In itam · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ServiceNow IT Asset Management for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| IT asset management | IT operations and endpoint | 0% | 59 of 82 | 46% | 50 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, ServiceNow IT Asset Management held within the floor in its one category: no change cleared 11 points.
Best category · ITAM · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 23 → 56 of 75
Enterprise▼−5Since September 2026: 62% → 57%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
57%from 62% in September 2026
Inside the floor by 6 pointsRank 1 of 85, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ITAM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 59 of 82 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated ServiceNow IT Asset Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ServiceNow IT Asset Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 2 | 3 |
| GPT-5.4 mini | 1 | 1 | 0 | 2 | 4 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 4 | 5 |
| Perplexity Sonar | 0 | 1 | 1 | 1 | 3 |
| Grok 4.20 | 1 | 1 | 0 | 1 | 3 |
| Mistral Small | 1 | 0 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 2 | 4 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 0 | 1 | 3 | 5 |
| Kimi K2 | 1 | 0 | 2 | 2 | 5 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 1 | 3 |
| MiniMax M2.5 | 1 | 0 | 1 | 2 | 4 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 3 | 2 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct25 labels12
Paraphrase19 labels11
Comparative31 labels19not counted in share
Budget-constrained15 labels4
Scale-constrained24 labels6
Negative36 labels1not counted in share
First choiceAlternativeMentionNegative150 labels in all, every segment counted; 33 of the 53 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose ServiceNow if you want a large enterprise platform that combines ITAM with ITSM, CMDB, and automated workflows.” GPT-5.4 mini · ITAM · comparative prompt · first choice
“Choose ServiceNow ITAM if you're a large enterprise already running ServiceNow across ITSM, HR, and other workflows” DeepSeek V4 Flash · ITAM · comparative prompt · first choice
“1. ServiceNow IT Asset Management - Best for: Large enterprises already using ServiceNow's ecosystem” Kimi K2 · ITAM · comparative prompt · first choice
“Most popular and highest-rated by users; ideal for complex, large-scale IT environments” Mistral Small · ITAM · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Bottom line: Avoid unless you're a large enterprise with dedicated ServiceNow admins and a budget for six-figure implementation costs.” DeepSeek V4 Flash · ITAM · negative prompt · hard negative
“The "ServiceNow" Trap: Enterprise-tier tools like ServiceNow ITAM or Flexera are incredibly powerful but require massive budgets” Gemini 3.5 Flash · ITAM · scale prompt · hard negative
“Avoid for Mid-Market - ServiceNow: Powerful but overkill for mid-market; expensive” Kimi K2 · ITAM · direct prompt · hard negative
“Be cautious if you're a smaller org or don't already run ServiceNow... steep learning curve, complex setup/integrations, and cost concerns for small businesses” GPT-5.4 mini · ITAM · negative prompt · soft negative
Named alongside
The products named in the same answers as ServiceNow IT Asset Management, over the 150 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow IT Asset Management was named but was not.ShowHide
Named alongside
The products named in the same answers as ServiceNow IT Asset Management, over the 150 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow IT Asset Management was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ServiceNow IT Asset Management. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 139 of the 150 answers that named ServiceNow IT Asset Management and are not a share of its labels.
Domains cited
virima.com66
cloudaware.com61
blog.invgate.com56
ezo.io54
g2.com45
goworkwize.com42
desk365.io40
guideflow.com38
techradar.com37
resources.rework.com36
475 of the 475 domain citations in answers naming ServiceNow IT Asset Management came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where ServiceNow IT Asset Management stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where ServiceNow IT Asset Management stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 320 a month (“servicenow it asset management”)
- AI search demand for its name, est.
- 21 a month
- Its own site
- It sits on ServiceNow's site (servicenow.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 59 of 82 in ITAM
Segment leader
31%
Freshservice
- First choices
- 33 across its categories
- Named in
- 150 answers
- Its own site cited
- in 139 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as ServiceNow IT Asset Management
What the judge wrote, as written, with how often. The vendor table decides that these count as ServiceNow IT Asset Management; a claim can dispute any of them.
ServiceNow ITAM 19ServiceNow 15ServiceNow (Hardware/Software Asset Management) 1ServiceNow (Software Asset Management) 1ServiceNow IT Asset Management / Hardware Asset Management 1
Follow ServiceNow IT Asset Management
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ServiceNow is the company behind ServiceNow IT Asset Management.ShowHide
The company
ServiceNow is the company behind ServiceNow IT Asset Management.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Improve technology use and spend over the IT asset lifecycle.
- For
- enterprise customers
- Price stated
- For positions in this location, we offer a base pay of $166,500 - $291,400, plus equity (when applicable), variable/incentive compensation and benefits. careers.servicenow.com/jobs/744000149756055/staff-software-engineer-itam
- Starting price
- 166500 careers.servicenow.com/jobs/744000149756055/staff-software-engineer-itam
- Customers named
- Fortune 500
- Not stated on the pages read
- Free plan or trial, integrations, certifications, hosting
What ServiceNow IT Asset Management's own pages state, read September 28, 2026: careers.servicenow.com/jobs/744000151459726/itam-solution-architect, careers.servicenow.com/jobs/744000149756055/staff-software-engineer-itam, careers.servicenow.com/jobs/744000147325353/global-head-asset-management-am-gtm-lead, careers.servicenow.com/jobs/744000146021539/global-head-asset-management-am-gtm-lead, careers.servicenow.com/jobs/744000147325659/global-head-asset-management-am-gtm-lead. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ServiceNow IT Asset Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ServiceNow IT Asset Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ServiceNow IT Asset Management by email, built from the raw record of the edition. It shows:
- where ServiceNow IT Asset Management is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ServiceNow IT Asset Management, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.