IT AI Index
Index Security operations September 2026 Edition

Data loss prevention

Asked as “data loss prevention platform”, and as “DLP tool”, on behalf of a mid-market B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
39% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Microsoft Purview DLP39%11%56endorsed leader
02CurrentWare18%0%24accepted challenger
03Safetica16%3%33accepted challenger
04Nightfall AI8%0%24accepted challenger
05Cyberhaven4%0%15accepted challenger
06Forcepoint DLP4%31%49criticized challenger
07miniOrange4%0%10accepted challenger
08Netskope DLP2%5%22accepted challenger
Show the six products at 0%, ordered by negative rate
14Symantec Data Loss Prevention0%71%35criticized challenger
11Netwrix Endpoint Protector0%12%16accepted challenger
09Proofpoint Enterprise DLP0%11%19accepted challenger
10Zscaler0%6%18accepted challenger
12Strac0%0%10accepted challenger
13Varonis0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Microsoft Purview DLP39%
02CurrentWare18%
03Safetica16%
04Nightfall AI8%
05Cyberhaven4%
06Forcepoint DLP4%
07miniOrange4%
08Netskope DLP2%
09Proofpoint Enterprise DLP0%
10Zscaler0%
11Netwrix Endpoint Protector0%
12Strac0%
13Varonis0%
14Symantec Data Loss Prevention0%

02What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Symantec Data Loss Prevention
71%
25 of 35 labels negative · 11 of 12 models · 10 hard negative
“They may be "avoid" choices for organizations lacking dedicated, senior security staff.... frequently cited for high false-positive rates and complex policy management” Qwen 3.7 Flash, negative prompt
Forcepoint DLP
31%
15 of 49 labels negative · 8 of 12 models · 4 hard negative
“Legacy enterprise DLP platforms (such as Broadcom/Symantec, Forcepoint, or Trellix) are often a poor fit for the mid-market.” Gemini 3.5 Flash, direct prompt
Microsoft Purview DLP
11%
6 of 56 labels negative · 5 of 12 models · 1 hard negative
“Avoid if you have mixed environments or significant non-Microsoft workloads.” Kimi K2, negative prompt
OpenDLP
67%
6 of 9 labels negative · 5 of 12 models · 1 hard negative
“**OpenDLP** and **MyDLP**: both are described as **outdated** in the comparison table, which is a red flag” Perplexity Sonar, negative prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

62 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 798 links across 167 sites, every framing counted. Ranked by the number of answers carrying the site or page.

41 answers · 57 citations · 11 models
vendor site · CurrentWare32 answers · 35 citations · 10 models
vendor site · miniOrange30 answers · 30 citations · 10 models
29 answers · 29 citations · 8 models
vendor site · Strac23 answers · 38 citations · 9 models
vendor site · Forcepoint22 answers · 28 citations · 8 models
vendor site · UnderDefense18 answers · 18 citations · 8 models
vendor site · Safetica17 answers · 23 citations · 6 models
vendor site · Consilien17 answers · 18 citations · 8 models
15 answers · 32 citations · 9 models
vendor site · Cyberhaven14 answers · 19 citations · 7 models
vendor site · Proofpoint11 answers · 14 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best data loss prevention platform for a mid-market B2B company?”Paraphrase“Which DLP tool would you recommend to a mid-sized B2B company?”Comparative“What are the top data loss prevention platforms and how do they differ?”Budget-constrained“What is the best data loss prevention platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a data loss prevention platform. What should we look at?”Negative“Which data loss prevention platforms should I avoid or be cautious about?”
Claude Haiku 4.5Safetica
Two alternativesFortra DLP, Microsoft Purview DLP
no first choiceChangedStrac
Eight alternativesCode42 Incydr, Forcepoint DLP, Microsoft Purview DLP, Netskope DLP, Proofpoint Enterprise DLP, Symantec Data Loss Prevention, Teramind, Zscaler
CurrentWare
Two alternativesNetskope DLP, Teramind
against: OpenDLP
no first choiceagainst: DeviceLock, GTB, MyDLP, Netwrix Endpoint Protector, OpenDLP, Sophos, Symantec Data Loss Prevention, Trend Micro, Websense
GPT-5.4 miniMicrosoft Purview DLP
Four alternativesForcepoint DLP, Netwrix Endpoint Protector, Nightfall AI, Proofpoint Enterprise DLP
Microsoft Purview DLPHeld
Two alternativesForcepoint DLP, Netskope DLP
Microsoft Purview DLP
Five alternativesForcepoint DLP, Netskope DLP, Proofpoint Enterprise DLP, Symantec Data Loss Prevention, Zscaler
Microsoft Purview DLP
One alternativeFortra DLP
against: Symantec Data Loss Prevention
no first choicenothing named
Gemini 3.5 FlashCyberhaven, Nightfall AI
Two alternativesCoro, Safetica
against: Forcepoint DLP, Microsoft Purview DLP, Symantec Data Loss Prevention, Trellix
Nightfall AIChanged
Three alternativesMicrosoft Purview DLP, Netwrix Endpoint Protector, Safetica
against: Forcepoint DLP, Symantec Data Loss Prevention
no first choice
Five alternativesCyberhaven, Forcepoint DLP, Microsoft Purview DLP, Netskope DLP, Proofpoint Enterprise DLP
against: Symantec Data Loss Prevention
Safetica
Four alternativesGoogle Workspace DLP, ManageEngine Endpoint DLP Plus, Microsoft Purview DLP, Teramind DLP
against: Forcepoint DLP, Symantec Data Loss Prevention
Cyberhaven
Four alternativesMicrosoft Purview DLP, Netwrix Endpoint Protector, Nightfall AI, Safetica
against: Forcepoint DLP, Fortra Digital Guardian, Microsoft Purview DLP, Symantec Data Loss Prevention, Trellix (McAfee) DLP
Perplexity SonarSafetica
Four alternativesCurrentWare, Forcepoint DLP, Microsoft Purview DLP, Netwrix Endpoint Protector
Microsoft Purview DLPChanged
Four alternativesCurrentWare, Forcepoint DLP, Nightfall AI, Safetica
no first choiceCurrentWare, Safeticaagainst: Kickidlerno first choiceagainst: Check Point DLP, Forcepoint DLP, Fortra DLP, Microsoft Purview DLP, MyDLP, OpenDLP, Symantec Data Loss Prevention, Trellix DLP, Zscaler
Grok 4.1 FastSafetica
Three alternativesCurrentWare, Microsoft Purview DLP, Netwrix Endpoint Protector
against: Forcepoint DLP, Symantec Data Loss Prevention
SafeticaHeld
Three alternativesCurrentWare, Microsoft Purview DLP, Netwrix Endpoint Protector
against: Forcepoint DLP
no first choiceCurrentWare
Two alternativesKickidler, Microsoft Purview DLP
against: Netwrix Endpoint Protector, Safetica, Symantec Data Loss Prevention
Microsoft Purview DLP
Five alternativesCode42, Forcepoint DLP, Nightfall AI, Tessian, Zscaler
against: Elastic, OpenDLP
against: Forcepoint DLP, Fortra DLP, McAfee, Microsoft Purview DLP, Palo Alto Networks DLP, Symantec Data Loss Prevention
Mistral SmallCurrentWare
Two alternativesForcepoint DLP, Microsoft Purview DLP
CurrentWare, miniOrangeChanged
Three alternativesForcepoint DLP, Microsoft Purview DLP, Netwrix Endpoint Protector
Strac
Two alternativesMicrosoft Purview DLP, Netskope DLP
against: Forcepoint DLP, McAfee, Proofpoint Enterprise DLP, Symantec Data Loss Prevention
Nightfall AI
Six alternativesBox Shield, CurrentWare, Google Cloud DLP, MyDLP, Netwrix Endpoint Protector, Safetica
no first choiceagainst: Symantec Data Loss Preventionnothing named
DeepSeek V4 FlashForcepoint DLP, Microsoft Purview DLP
Two alternativesNightfall AI, Safetica
Microsoft Purview DLPChanged
Three alternativesForcepoint DLP, Proofpoint Enterprise DLP, Safetica
no first choice
Nine alternativesCyberhaven, Forcepoint DLP, Microsoft Purview DLP, Netskope DLP, Nightfall AI, Proofpoint Enterprise DLP, Strac, Symantec Data Loss Prevention, Zscaler
Microsoft Purview DLP
Three alternativesCurrentWare, Nightfall AI, Safetica
against: Box Shield, OpenDLP
no first choice
Five alternativesForcepoint DLP, Mimecast, Netskope DLP, Proofpoint Enterprise DLP, Strac
against: McAfee, Symantec Data Loss Prevention
against: Forcepoint DLP, McAfee DLP, Symantec Data Loss Prevention
Llama 4 MaverickMicrosoft Purview DLPminiOrangeChanged
Four alternativesCurrentWare, Kitecyber Data Shield, Nightfall AI, Safetica
no first choiceCurrentWare
One alternativeminiOrange
no first choicenothing named
Qwen 3.7 FlashMicrosoft Purview DLP
Four alternativesDigital Guardian, Digitale, Netskope DLP, Zscaler
against: Symantec Data Loss Prevention
Microsoft Purview DLPHeld
Four alternativesDigital Guardian, Google Chronicle / CSD, Netskope DLP, Varonis
Microsoft Purview DLP
Five alternativesForcepoint DLP, McAfee (Treleken) Total Data Protection, Netskope Security Cloud, Symantec Data Loss Prevention, Zscaler Internet Access
Microsoft Purview DLP
Three alternativesBox Shield, CurrentWare, Nightfall AI
against: McAfee, Symantec Data Loss Prevention
Lookout, Mimecast, Netskope DLP
Three alternativesCrowdStrike, Microsoft Purview DLP, Zscaler
against: Forcepoint DLP, Symantec Data Loss Prevention
against: Forcepoint DLP, Fortra DLP, Microsoft Purview Information Protection, Netskope DLP, Symantec Data Loss Prevention, Trellix DLP
Kimi K2Nightfall AI
Four alternativesForcepoint DLP, Microsoft Purview DLP, Netskope DLP, Teramind
Microsoft Purview DLPChanged
Three alternativesForcepoint DLP, GTB Technologies, Safetica
against: Symantec Data Loss Prevention
Microsoft Purview DLP
Seven alternativesForcepoint DLP, Netskope DLP, Nightfall AI, Palo Alto Networks Prisma Access, Symantec Data Loss Prevention, Trellix DLP, Zscaler
Microsoft Purview DLP
Two alternativesCurrentWare, Safetica
against: MyDLP Community Edition, OpenDLP
Microsoft Purview DLP
Three alternativesCyberhaven, Forcepoint DLP, Safetica
against: Symantec Data Loss Prevention
against: Forcepoint DLP, Fortra DLP, Microsoft Purview DLP, Symantec Data Loss Prevention
GLM 4.7 FlashXCurrentWare, Microsoft Purview DLP
Five alternativesForcepoint DLP, Netwrix Endpoint Protector, Proofpoint Enterprise DLP, Safetica, miniOrange
Microsoft Purview DLPChanged
One alternativeForcepoint DLP
against: Symantec Data Loss Prevention
Microsoft Purview DLP
Five alternativesForcepoint DLP, Netwrix Endpoint Protector, Proofpoint Enterprise DLP, Safetica, Trellix DLP
Microsoft Purview DLP
Six alternativesCurrentWare, MyDLP, Nightfall AI, OpenDLP, Proofpoint Enterprise DLP, Safetica
no first choiceagainst: Digital Guardian, ManageEngine, Symantec Data Loss Prevention
MiniMax M2.5CurrentWare, Safetica
Two alternativesGTB Technologies DLP, Microsoft Purview DLP
against: Forcepoint DLP
Microsoft Purview DLPChanged
Two alternativesForcepoint DLP, miniOrange DLP
Microsoft Purview DLP
Four alternativesForcepoint DLP, Netskope DLP, Proofpoint Enterprise DLP, Symantec Data Loss Prevention
against: McAfee
CurrentWare
Three alternativesNetwrix Endpoint Protector, Nightfall AI, Safetica
Forcepoint DLP, Safetica
Three alternativesCyberhaven, Microsoft Purview DLP, Proofpoint Enterprise DLP
against: Forcepoint DLP, Microsoft Purview DLP, Proofpoint Enterprise DLP, Symantec Data Loss Prevention
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:59yes1410 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 10:41yes57 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:07yes2728 s
Direct recommendationPerplexity Sonarsonar2026-09-17 13:04yes209 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 14:10yes3421 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 09:35yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 12:33yes814 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:45yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 12:26no044 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:12yes1533 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:54yes12101 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:52yes828 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:05no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 10:32yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:00yes1325 s
ParaphrasePerplexity Sonarsonar2026-09-17 12:36yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 11:00yes3015 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 10:46yes56 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 12:16yes713 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:21yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 10:58no036 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:36yes958 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:40no014 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:24yes516 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:20yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 11:29yes49 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:12yes2028 s
ComparativePerplexity Sonarsonar2026-09-17 10:59yes2010 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 11:43yes2915 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 12:00yes57 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 13:11yes2741 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:21yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:53no038 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:52yes1463 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:13yes24158 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:53yes1528 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:27yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:46yes36 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:39yes2322 s
Budget constrainedPerplexity Sonarsonar2026-09-17 14:09yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 13:11yes4018 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 10:41yes129 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 10:56yes1820 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:10yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 10:40yes1035 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:03yes1525 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:08yes26307 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:37yes526 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:58no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 13:36no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 09:47yes1027 s
Scale constrainedPerplexity Sonarsonar2026-09-17 12:01yes2010 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 11:19no07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 12:37no012 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:50yes1318 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:04yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:19no039 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:23yes1427 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:47yes1436 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:28yes515 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:38yes1711 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:10yes58 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:36yes1926 s
Negative framingPerplexity Sonarsonar2026-09-17 11:46yes2010 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 13:58yes2413 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 12:44yes57 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:25yes2333 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:20yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:24yes24122 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 13:59yes2548 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:55yes32254 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 14:08yes2262 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Broadcom (Symantec) read as Symantec Data Loss Prevention
Broadcom/Symantec read as Symantec Data Loss Prevention
Forcepoint read as Forcepoint DLP
Microsoft Purview read as Microsoft Purview DLP
Microsoft Purview (M365 DLP) read as Microsoft Purview DLP
Netskope read as Netskope DLP
Nightfall read as Nightfall AI
Proofpoint read as Proofpoint Enterprise DLP
Symantec read as Symantec Data Loss Prevention
Symantec (Broadcom) read as Symantec Data Loss Prevention
Symantec/Broadcom read as Symantec Data Loss Prevention
symantec/broadcom read as Symantec Data Loss Prevention
Unresolved, counted raw
Code42
Code42 Incydr
DTEX
DeviceLock
Digitale
Falcongaze SecureTower
GTB Technologies
Google Chronicle / CSD
HiveCode
Kitecyber Data Shield
Lookout
Lookout DLP
Marketing Case Study
McAfee (Treleken) Total Data Protection
Microsoft Purview Information Protection (MIP)
MyDLP Community Edition
Netskope Security Cloud
Next DLP
OpenDNS
Varonis Data Security Platform
Websense
miniOrange DLP
Discontinued, still offered
No shut-down product was recommended here.
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