IT AI Index
Index › Security operations › DLP › Small business › September 2026 Edition

Data loss prevention for small business buyers

Asked as “data loss prevention platform”, and as “DLP tool”, on behalf of a small B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Microsoft Purview DLP
Contested
30% of first choices, contested.
ShowinginAll 67 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessMicrosoft Purview DLP30%ContestedThis pageMid-marketMicrosoft Purview DLP39%ContestedStanding →EnterpriseMicrosoft Purview DLP52%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Microsoft Purview DLP30%9%47accepted challenger
02CurrentWare20%2%43accepted challenger
03Safetica13%0%45accepted challenger
04Nightfall AI11%2%45accepted challenger
05Netwrix Endpoint Protector2%7%43accepted challenger
Show the three products at 0%, ordered by negative rate
08Symantec Data Loss Prevention0%96%26criticized challenger
07Forcepoint DLP0%95%21criticized challenger
06miniOrange0%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Microsoft Purview DLP vs CurrentWareMicrosoft Purview DLP vs SafeticaCurrentWare vs Safetica

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Microsoft Purview DLP30%
02CurrentWare20%
03Safetica13%
04Nightfall AI11%
05Netwrix Endpoint Protector2%
06miniOrange0%
07Forcepoint DLP0%
08Symantec Data Loss Prevention0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Symantec Data Loss Prevention
96%
25 of 26 labels negative · 11 of 12 models · 19 hard negative
“Heavy enterprise DLP suites (like Broadcom/Symantec or Forcepoint) are too expensive and require a dedicated team of security analysts to manage.” Gemini 3.5 Flash, budget prompt
Forcepoint DLP
95%
20 of 21 labels negative · 11 of 12 models · 15 hard negative
“Heavy enterprise DLP suites (like Broadcom/Symantec or Forcepoint) are too expensive and require a dedicated team of security analysts to manage.” Gemini 3.5 Flash, budget prompt
Proofpoint Enterprise DLP
86%
6 of 7 labels negative · 5 of 12 models · 3 hard negative
“Some DLP solutions like Proofpoint and Symantec are expensive, have a steep learning curve, and are resource-intensive to deploy” Claude Haiku 4.5, negative prompt
Digital Guardian
80%
4 of 5 labels negative · 4 of 12 models · 3 hard negative
“Vendors that won't publish pricing (Proofpoint, Digital Guardian, etc.) make total cost of ownership unpredictable” DeepSeek V4 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

66 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 906 links across 166 sites, every framing counted. Ranked by the number of answers carrying the site or page.

currentware.com
vendor site · CurrentWare51 answers · 75 citations · 10 models
gartner.com
38 answers · 39 citations · 10 models
learn.g2.com
35 answers · 35 citations · 9 models
miniorange.com
vendor site · miniOrange31 answers · 37 citations · 10 models
underdefense.com
vendor site · UnderDefense25 answers · 25 citations · 7 models
kickidler.com
vendor site · Kickidler23 answers · 27 citations · 9 models
forcepoint.com
vendor site · Forcepoint23 answers · 25 citations · 6 models
consilien.com
vendor site · Consilien21 answers · 22 citations · 8 models
g2.com
19 answers · 35 citations · 8 models
spotsaas.com
19 answers · 21 citations · 7 models
nightfall.ai
vendor site · Nightfall18 answers · 18 citations · 9 models
strac.io
vendor site · Strac16 answers · 22 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

currentware.com/blog/best-data-loss-prevention-software
51 answers · 10 models
gartner.com/reviews/market/data-loss-prevention
38 answers · 10 models
learn.g2.com/best-data-loss-prevention-software
35 answers · 9 models
miniorange.com/blog/top-data-loss-prevention-tools
28 answers · 9 models
underdefense.com/blog/dlp-solutions
24 answers · 7 models
kickidler.com/reviews/top-best-data-loss-prevention-software-dlp.html
23 answers · 9 models
consilien.com/news/best-dlp-solutions-2026
21 answers · 8 models
forcepoint.com/blog/insights/best-dlp-software
21 answers · 6 models
spotsaas.com/list/data-loss-prevention--dlp--software/for-small-business
19 answers · 7 models
comparitech.com/data-privacy-management/data-loss-prevention-tools-software
12 answers · 6 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best data loss prevention platform for a small B2B company?”Paraphrase“Which DLP tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top data loss prevention platforms for a small team and how do they differ?”Budget-constrained“What is the best data loss prevention platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a data loss prevention platform. What should we look at?”Negative“Which data loss prevention platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Kickidler DLP, Safetica
Two alternativesDigital Guardian Endpoint DLP, Microsoft Purview DLP
no first choiceChangedMicrosoft Purview DLP
Three alternativesKickidler, Safetica, Strac
against: TeramindCurrentWare, Netwrix Endpoint Protector
Two alternativesMicrosoft Purview DLP, MyDLP
no first choiceagainst: Check Point, Digital Guardian, Forcepoint DLP, Palo Alto, Proofpoint Enterprise DLP, Symantec Data Loss Prevention
GPT-5.4 miniMicrosoft Purview DLP
Three alternativesDigital Guardian, Fortra DLP, Google Workspace DLP
Microsoft Purview DLPHeld
One alternativeGoogle Workspace DLP
against: Forcepoint DLP, Netskope DLPMicrosoft Purview DLP
Three alternativesCloudflare Integrated DLP, Netskope DLP, Palo Alto Networks Prisma for Business
Microsoft Purview DLP
One alternativeGoogle Workspace
against: Netskope DLPno first choiceagainst: Cisco Umbrella DLP, Microsoft Purview DLP, Symantec Data Loss Prevention
Gemini 3.5 FlashNightfall AI, Strac
Three alternativesGoogle Workspace DLP, Microsoft Purview DLP, Safetica
against: Symantec Data Loss Prevention, TrellixMicrosoft Purview DLPChanged
Three alternativesCoro, Nightfall AI, Safetica
against: Symantec Data Loss Prevention, TrellixCoro
Three alternativesNetwrix Endpoint Protector, Nightfall AI, Safetica
against: Google Workspace Native DLP, Microsoft Purview DLP, Symantec Data Loss Prevention, TrellixManageEngine Endpoint DLP Plus, Microsoft Purview DLP
Two alternativesNetwrix Endpoint Protector, Safetica
against: Forcepoint DLP, Symantec Data Loss PreventionGoogle Workspace, Microsoft Purview DLP
Five alternativesCyberhaven, Kitecyber, Metomic, Netwrix Endpoint Protector, Nightfall AI
against: Forcepoint DLP, Symantec Data Loss Prevention, Trellixagainst: Forcepoint DLP, Google Workspace, Microsoft 365, Netskope DLP, Prisma Cloud, Symantec Data Loss Prevention, Trellix (formerly McAfee) DLP, Zscaler
Perplexity SonarSafetica
Four alternativesCurrentWare, Microsoft Purview DLP, Netwrix Endpoint Protector, miniOrange
CurrentWare, SafeticaChanged
Two alternativesNetwrix Endpoint Protector, Nightfall AI
Netwrix Endpoint Protector
Three alternativesCurrentWare, Nightfall AI, Safetica
against: Microsoft Purview DLPBox Shield, Nightfall AI
Three alternativesCurrentWare, Netwrix Endpoint Protector, Safetica
against: Microsoft Purview DLPno first choiceagainst: Check Point DLP, Forcepoint DLP, Palo Alto, Proofpoint Enterprise DLP, Symantec Data Loss Prevention, Trellix DLP
Grok 4.1 FastSafetica
Three alternativesCurrentWare, Microsoft Purview DLP, Netwrix Endpoint Protector
CurrentWareChanged
Two alternativesMicrosoft Purview DLP, Safetica
against: Netwrix Endpoint ProtectorCurrentWare
Four alternativesKickidler DLP, Netwrix Endpoint Protector, Nightfall AI, Safetica
against: Forcepoint DLP, Symantec Data Loss PreventionCurrentWare
One alternativeMicrosoft Purview DLP
against: Forcepoint DLP, Symantec Data Loss PreventionMicrosoft Purview DLP
Four alternativesCurrentWare, Netwrix Endpoint Protector, Safetica, miniOrange
against: Cyberhavenagainst: Forcepoint DLP, Fortra DLP, Symantec Data Loss Prevention, Trellix DLP
Mistral SmallCurrentWare, Microsoft Purview DLP
Two alternativesNightfall AI, Safetica
CurrentWareChanged
Three alternativesNetwrix Endpoint Protector, Nightfall AI, Safetica
CurrentWare, Microsoft Purview DLP
Three alternativesNetwrix Endpoint Protector, Nightfall AI, Safetica
CurrentWare
Three alternativesKickidler, Nightfall AI, Safetica
no first choiceagainst: Fortra DLP, Netskope DLP, Symantec Data Loss Prevention
DeepSeek V4 FlashMicrosoft Purview DLP, Safetica
One alternativeCurrentWare
against: Nightfall AIMicrosoft Purview DLPChanged
Three alternativesCurrentWare, Nightfall AI, Safetica
Microsoft Purview DLP, Nightfall AI
Four alternativesCurrentWare, Netwrix Endpoint Protector, Safetica, miniOrange
against: Forcepoint DLP, Symantec Data Loss PreventionMicrosoft 365
Three alternativesBox Shield, CurrentWare, Nightfall AI
Google Workspace DLP, Microsoft 365, Microsoft Purview DLP
Two alternativesNetwrix Endpoint Protector, Strac
against: Forcepoint DLP, Symantec Data Loss Preventionagainst: Digital Guardian, Forcepoint DLP, Proofpoint Enterprise DLP, Symantec Data Loss Prevention, Trellix (McAfee) DLP
Llama 4 MaverickCurrentWare
Three alternativesNetwrix Endpoint Protector, Nightfall AI, Safetica
SafeticaChanged
Six alternativesKickidler DLP, Microsoft Purview DLP, Netwrix 1Secure, Netwrix Endpoint Protector, Teramind DLP, miniOrange
CurrentWare
Four alternativesNetwrix Endpoint Protector, Nightfall AI, Safetica, miniOrange
CurrentWare
Three alternativesNetwrix Endpoint Protector, Nightfall AI, Safetica
no first choiceagainst: Forcepoint DLP, Netwrix Endpoint Protector
Qwen 3.7 FlashNightfall AI
Two alternativesCurrentWare, Microsoft Purview DLP
against: Netwrix Endpoint ProtectorMicrosoft Purview DLPChanged
Two alternativesSentinelOne, Zscaler Internet Access
against: McAfee, Symantec Data Loss PreventionNightfall AI
Two alternativesNetwrix Endpoint Protector, Safetica
against: CurrentWareCurrentWare AccessPatrol
Two alternativesMicrosoft Purview DLP, Safetica
against: Netwrix, Symantec Data Loss PreventionSentinelOne, Sophos Intercept X
Five alternativesCrowdStrike, Ironclad, Microsoft Defender for Office 365, Tessian, Trend Micro
against: Digital Guardian, Forcepoint DLP, Proofpoint Enterprise DLP, Varonis, Veritasagainst: Forcepoint DLP, McAfee Endpoint DLP, Proofpoint Enterprise DLP, Symantec Data Loss Prevention
Kimi K2Nightfall AI
Four alternativesCurrentWare, Microsoft Purview DLP, Netwrix Endpoint Protector, Teramind DLP
against: Forcepoint DLP, Symantec Data Loss PreventionMicrosoft Purview DLPChanged
Three alternativesCurrentWare, Nightfall AI, Safetica
CurrentWare
Five alternativesMicrosoft Purview DLP, Netskope DLP, Netwrix Endpoint Protector, Nightfall AI, miniOrange
Microsoft Purview DLP, Nightfall AI
Three alternativesBox Shield, CurrentWare, ManageEngine Device Control Plus
against: Forcepoint DLP, Symantec Data Loss Preventionno first choice
Five alternativesCurrentWare, Microsoft Purview DLP, Nightfall AI, Safetica, Strac
against: Digital Guardian, Forcepoint DLP, McAfee, Proofpoint Enterprise DLP, Symantec Data Loss Prevention, Trellix DLP
GLM 4.7 FlashXSafetica
Three alternativesCurrentWare, Microsoft Purview DLP, Nightfall AI
Microsoft 365Changed
Five alternativesCurrentWare, ManageEngine Device Control Plus, Netwrix Endpoint Protector, Nightfall AI, Safetica
Microsoft Purview DLP
Six alternativesCurrentWare, Forcepoint ONE, Netwrix Endpoint Protector, Proofpoint Enterprise DLP, Safetica, miniOrange
Microsoft Purview DLP
Three alternativesCurrentWare AccessPatrol, ManageEngine Device Control Plus, Nightfall AI
against: MyDLPno first choiceagainst: Forcepoint DLP, Fortra DLP, Symantec Data Loss Prevention, Trellix Data Loss Prevention
MiniMax M2.5CurrentWare
Three alternativesNetwrix Endpoint Protector, Nightfall AI, Safetica
CurrentWare, Nightfall AIChanged
One alternativeNetwrix Endpoint Protector
Nightfall AI
Four alternativesBox Shield, CurrentWare, Microsoft Purview DLP, Netwrix Endpoint Protector
Google Workspace DLP, Microsoft Purview DLP
Three alternativesManageEngine DataSecurity Plus, Netwrix Endpoint Protector, SolarWinds DLP
against: MyDLP, OpenDLPno first choice
Five alternativesCurrentWare, Netwrix Endpoint Protector, Nightfall AI, Safetica, miniOrange
against: Forcepoint DLP, Symantec Data Loss Prevention
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:12yes97 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:26yes37 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:14yes2321 s
Direct recommendationPerplexity Sonarsonar2026-09-17 13:32yes207 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 09:51yes3116 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 11:47yes55 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 13:33yes2329 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:10yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 10:02yes1477 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 14:13yes1831 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:15yes22223 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 11:42yes520 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 12:32no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:23yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:08yes2325 s
ParaphrasePerplexity Sonarsonar2026-09-17 11:19yes206 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 12:40yes2912 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 12:20yes53 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:42yes1618 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:59yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 09:52no040 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 14:05yes816 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 11:08yes22114 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:24yes563 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:13yes1412 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 09:39yes79 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:43yes1924 s
ComparativePerplexity Sonarsonar2026-09-17 10:27yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 12:21yes2416 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 12:02yes1413 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:54yes2132 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:37yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 10:18yes945 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 09:29yes841 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:52yes2378 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 09:42yes2258 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 11:57yes910 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 13:37yes37 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:58yes1418 s
Budget constrainedPerplexity Sonarsonar2026-09-17 10:35yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 10:49yes4117 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 12:10yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:23yes1714 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:39yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:23yes1464 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 09:38yes1130 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:07yes31350 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 14:03yes523 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 11:12no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 10:22no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:27yes1425 s
Scale constrainedPerplexity Sonarsonar2026-09-17 09:23yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 12:57yes1814 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 13:14no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 13:06yes2025 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:26yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 10:29no043 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:30yes1430 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 14:01yes1188 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 10:09yes1032 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:03yes1610 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 14:13yes48 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 11:16yes1725 s
Negative framingPerplexity Sonarsonar2026-09-17 10:26yes206 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 12:58yes3518 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 09:36yes107 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:47yes3019 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:46yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:24yes18142 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:31yes1730 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:39yes3476 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 11:16yes2349 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Broadcom read as Symantec Data Loss Prevention
Broadcom (Symantec DLP) read as Symantec Data Loss Prevention
Broadcom/Symantec read as Symantec Data Loss Prevention
Forcepoint read as Forcepoint DLP
Microsoft 365 Business Premium read as Microsoft 365
Microsoft Purview read as Microsoft Purview DLP
Microsoft Purview (Business Premium Add-on) read as Microsoft Purview DLP
Microsoft Purview (Microsoft 365 DLP) read as Microsoft Purview DLP
Microsoft Purview Suite read as Microsoft Purview DLP
Netskope read as Netskope DLP
Nightfall read as Nightfall AI
Proofpoint read as Proofpoint Enterprise DLP
Symantec read as Symantec Data Loss Prevention
Symantec/Broadcom read as Symantec Data Loss Prevention
Unresolved, counted raw
Cisco Umbrella DLP
Cloudflare Integrated DLP
Digital Guardian Endpoint DLP
Google Workspace Native DLP
Ironclad
ManageEngine DataSecurity Plus
McAfee Endpoint DLP
Metomic
Netwrix 1Secure
Palo Alto Networks Prisma for Business
SolarWinds DLP
Tenable Qualys
Trellix (formerly McAfee) DLP
Discontinued, still offered
No shut-down product was recommended here.

Also in security operations

The other categories of this function, with the leader in each.
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