Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 40 → 54 of 77
Zscaler · 3 categories · RankedZscaler Internet Access
77Judge labels
3First choices
12Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
2% in DNS filtering for enterprise buyers
Rank 20 of 89 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 21% of its 19 labels there were negative.
What the models named instead of Zscaler Internet Access →By buyer segmentRead the same way at every buyer size.
Small business66 of 82
0%3 labels
under the label threshold
Mid-market20 of 89
0%19 labels
accepted challenger
Enterprise10 of 60
0%22 labels
accepted challenger
In dlp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zscaler Internet Access for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data loss prevention | Security operations | 0% | 20 of 89 | 21% | 19 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| DNS filtering | Network and edge | 0% | 77 of 94 | 50% | 6 | under 10 labels · led by DNSFilter at 59% | |
| SASE platforms | Network and edge | 0% | 40 of 45 | 100% | 1 | under 10 labels · led by Cato Networks at 35% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Zscaler Internet Access held within the floor in all three categories: no change cleared 11 points.
Best category · DLP · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 11 → 18 of 80
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 10 of 55, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DLP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 20 of 89 |
| DNS filtering | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 77 of 94, unchanged |
| SASE | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 40 of 45, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zscaler Internet Access across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zscaler Internet Access across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 3 | 0 | 4 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 2 | 3 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 3 | 4 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labels1
Paraphrase10 labels2
Comparative23 labels1not counted in share
Budget-constrained10 labelsNone
Scale-constrained13 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative77 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you want a Unified Platform (Security + DLP): Check Zscaler, Proofpoint, or Symantec” Qwen 3.7 Flash · DLP · scale prompt · alternative
“Zscaler Internet Access: Best for zero-trust DLP across cloud and internet traffic” Llama 4 Maverick · DLP · budget prompt · alternative
“Its strongest natural fit is DLP integrated with web/SSE and cloud-app controls” GPT-6 Luna · DLP · comparative prompt · alternative
“a solid option for mid-market B2B companies with distributed workforces” Mistral Small · DLP · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Zscaler DLP and SecureTrust DLP ... described as having "limited classification" and "low visibility"” Perplexity Sonar · DLP · negative prompt · soft negative
“without the high price tag of enterprise suites like Cisco Umbrella or Zscaler” Qwen 3.7 Flash · DNS filtering · budget prompt · soft negative
“May be overkill if you only want DNS filtering; part of a larger suite.” Qwen 3.7 Flash · DNS filtering · scale prompt · soft negative
“Excellent performance, but may require higher minimums for discounts.” Qwen 3.7 Flash · SASE · budget prompt · soft negative
Named alongside
The products named in the same answers as Zscaler Internet Access, over the 77 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zscaler Internet Access was named but was not.ShowHide
Named alongside
The products named in the same answers as Zscaler Internet Access, over the 77 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zscaler Internet Access was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zscaler Internet Access. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 69 of the 77 answers that named Zscaler Internet Access and are not a share of its labels.
Domains cited
aimultiple.com29
forcepoint.com25
cybersecuritynews.com24
gartner.com24
strac.io24
checkpoint.com23
currentware.com21
underdefense.com20
learn.g2.com18
cyberhaven.com17
225 of the 225 domain citations in answers naming Zscaler Internet Access came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Zscaler Internet Access stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Zscaler Internet Access stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 390 a month (“zscaler internet access”)
- AI search demand for its name, est.
- 21 a month
- Its own site
- It sits on Zscaler's site (zscaler.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 20 of 89 in DLP
Segment leader
46%
Microsoft Purview DLP
- First choices
- 3 across its categories
- Named in
- 77 answers
- Its own site cited
- in 69 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Zscaler Internet Access
What the judge wrote, as written, with how often. The vendor table decides that these count as Zscaler Internet Access; a claim can dispute any of them.
Zscaler 12Zscaler DLP 6Zscaler Data Protection 3
Follow Zscaler Internet Access
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zscaler is the company behind Zscaler Internet Access.ShowHide
The company
Zscaler is the company behind Zscaler Internet Access.
ShowHideOn record
Company records- Also from Zscaler
- Zscaler, Zscaler Advanced SSPM, Zscaler DNS Security, Zscaler DSPM, Zscaler Deception, Zscaler Posture, Zscaler Posture Control, Zscaler Private Access and 7 more
In its own words
Stated by the vendor, not checked- Positioning
- a cloud-native Security Service Edge (SSE) platform that gives users secure, fast, and reliable access to the internet and SaaS applications
- For
- Organizations
- Hosting
- China
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, customers
What Zscaler Internet Access's own pages state, read October 5, 2026: help.zscaler.com/zia/what-internet-saas, help.zscaler.com/zia/about-cloud-applications, help.zscaler.com/zia/about-internet-saas-users, help.zscaler.com/zia/managing-internet-saas-use-china, help.zscaler.com/zia/adding-internet-saas-admin-roles. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zscaler Internet Access's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zscaler Internet Access, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zscaler Internet Access by email, built from the raw record of the edition. It shows:
- where Zscaler Internet Access is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zscaler Internet Access, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.