Every category where a model named Trellix DLP for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data security posture management	Security operations	2%	21 of 105	0%	1	under 10 labels · led by Microsoft Purview at 18%
Data loss prevention	Security operations	0%	88 of 89	47%	15	criticized challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Trellix DLP yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Trellix DLP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	0	0	1	1
Perplexity Sonar	0	0	1	0	1
Grok 4.20	0	0	1	0	1
Mistral Small	1	0	0	1	2
DeepSeek V4 Flash	0	0	1	2	3
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	1	0	1	2
Kimi K2	0	0	0	1	1
GLM 4.7 FlashX	0	0	0	1	1
MiniMax M2.5	0	0	1	0	1
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels1

Paraphrase3 labels2

Comparative16 labelsNone

Budget-constrained3 labelsNone

Scale-constrained2 labelsNone

Negative14 labelsNone

First choiceAlternativeMentionNegative45 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“BigID and Trellix DLP are top recommendations” Mistral Small · DSPM · paraphrase prompt · first choice

“comprehensive security solution that protects organizations against data loss across endpoints, networks, email, web, and cloud environments” Muse Glimmer 30B · DLP · comparative prompt · alternative

“Best Cloud-Native SaaS Option ... priced competitively for SMBs” Qwen 3.7 Flash · DLP · budget prompt · alternative

“Best if you already run McAfee/Trellix: Trellix DLP.” GPT-5.4 mini · DLP · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Legacy, Heavy-Agent DLPs (e.g., Trellix/formerly McAfee, Broadcom/Symantec) ... these legacy giants require extreme caution ... Trellix, in particular, is widely criticized for heavy CPU and memory consumption.” Gemini 3.5 Flash · DLP · negative prompt · hard negative

“Fragmented product line since the merger; console experience and detection logic sometimes lag behind market expectations. High licensing costs” Qwen 3.7 Flash · DLP · negative prompt · soft negative

“Known for complex settings and configuration challenges, which can lead to operational overhead and potential misconfigurations.” Mistral Small · DLP · negative prompt · soft negative

“Similar to Symantec — can be complex to deploy and manage; Less cloud-native than newer competitors” DeepSeek V4 Flash · DLP · comparative prompt · soft negative

Named alongside

The products named in the same answers as Trellix DLP, over the 45 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Trellix DLP was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Symantec Data Loss Prevention38 of 454Not among the top eight

Microsoft Purview DLP34 of 4512Not among the top eight

Forcepoint DLP33 of 453Not among the top eight

Proofpoint Enterprise DLP27 of 452Not among the top eight

Netskope DLP16 of 450Not among the top eight

Nightfall AI14 of 451Not among the top eight

Safetica14 of 450Not among the top eight

Zscaler Internet Access14 of 450Not among the top eight

Fortra DLP11 of 450Not among the top eight

Cyberhaven10 of 451Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Trellix DLP. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 45 of the 45 answers that named Trellix DLP and are not a share of its labels.

Domains cited

strac.io31

forcepoint.com24

underdefense.com23

checkpoint.com19

gartner.com19

currentware.com15

learn.g2.com15

aimultiple.com12

miniorange.com12

g2.com11

181 of the 181 domain citations in answers naming Trellix DLP came from somebody else's page.

Pages cited

underdefense.com/blog/dlp-solutions23

checkpoint.com/cyber-hub/threat-prevention/what-is-data-loss-prevention/top-6-data-loss-pr19

forcepoint.com/blog/insights/best-dlp-software16

gartner.com/reviews/market/data-loss-prevention16

currentware.com/blog/best-data-loss-prevention-software15

learn.g2.com/best-data-loss-prevention-software14

strac.io/blog/top-7-data-loss-prevention-solutions-comparison-and-dlp-evaluation-checklist13

strac.io/blog/top-data-loss-prevention-dlp-tools13

Pages are listed as the models cited them.

Search and answers

trellix.com is not in Google's top ten for any of the category's searches. In the answers, Trellix DLP takes 2% of first choices and Microsoft Purview takes 18%.

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In search

Google, US estimates

Position for “dspm platform”

–

not in the top ten

Position for “dspm platforms”

–

not in the top ten

Searches for its name, Google: 210 a month (“trellix dlp”)
AI search demand for its name, est.: 7 a month
Its company's site: trellix.com shared with Trellix's other products; the figures are the site's
Organic visits to its site: about 71,321 a month
Searches its site ranks for: 7,391 · 524 in the top three
Sites linking to it: 11,022
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 21 of 105 in DSPM

Segment leader

18%

Microsoft Purview

First choices: 3 across its categories
Named in: 45 answers
Its own site cited: in 45 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Trellix DLP

What the judge wrote, as written, with how often. The vendor table decides that these count as Trellix DLP; a claim can dispute any of them.

Trellix 3Trellix Data Loss Prevention 2Trellix (McAfee) DLP 1Trellix (former McAfee Enterprise + FireEye) 1Trellix DLP (formerly McAfee DLP) 1Trellix/formerly McAfee 1

Follow Trellix DLP

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Trellix is the company behind Trellix DLP.

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On record

Company records

Also from Trellix: Trellix (McAfee) DLP, Trellix (McAfee) Endpoint Security, Trellix Data Loss Prevention, Trellix EDR, Trellix Endpoint Security Suite, Trellix NDR, Trellix XDR, Trellix XDR for SMBs

In its own words

Stated by the vendor, not checked

Positioning: Protects sensitive information across top threat vectors
trellix.com/products/dlp
For: Organizations
trellix.com/products/dlp
Customers named: SMS Group
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting

What Trellix DLP's own pages state, read October 5, 2026: trellix.com/products/dlp. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Trellix DLP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Trellix DLP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Trellix DLP by email, built from the raw record of the edition. It shows:

where Trellix DLP is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Trellix DLP, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.