Every category where a model named Netskope DLP for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data loss prevention	Security operations	6%	4 of 89	0%	24	accepted challenger	▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Netskope DLP held within the floor in its one category: no change cleared 11 points.

Best category · DLP · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 46 → 16 of 77

Mid-market▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

4%from 2% in September 2026

Inside the floor by 9 pointsRank 8 → 4 of 80

Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 2% in September 2026

Inside the floor by 9 pointsRank 5 → 9 of 55

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
DLP	2%	4%	▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 8 → 4 of 89

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Netskope DLP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	1	2
GPT-5.4 mini	0	2	0	2
Gemini 3.5 Flash	0	1	1	2
Perplexity Sonar	0	1	0	1
Grok 4.20	0	2	1	3
Mistral Small	1	0	2	3
DeepSeek V4 Flash	1	1	1	3
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	2	0	2
Kimi K2	0	1	1	2
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	2	0	2
Muse Glimmer 30B	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labels3

Paraphrase12 labels2

Comparative19 labelsNone

Budget-constrained7 labelsNone

Scale-constrained16 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative71 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Known for its cloud-native architecture, API-based SaaS coverage, and flexible pricing, making it ideal for mid-market companies” Mistral Small · DLP · direct prompt · first choice

“Netskope was the clear leader in the mid-market, thanks to its cloud-native architecture” Muse Glimmer 30B · DLP · paraphrase prompt · first choice

“Netskope DLP is the strongest all-around choice for mid-market B2B companies today” DeepSeek V4 Flash · DLP · direct prompt · first choice

“Emphasizes inline inspection and a shared policy approach across web, SaaS, endpoints, and AI environments.” GPT-6 Luna · DLP · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Netskope DLP, over the 71 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Netskope DLP was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft Purview DLP67 of 7133Compare →

Forcepoint DLP58 of 717Compare →

Symantec Data Loss Prevention51 of 712Not among the top eight

Proofpoint Enterprise DLP31 of 712Compare →

Zscaler Internet Access30 of 710Not among the top eight

Cyberhaven24 of 714Not among the top eight

Digital Guardian19 of 710Not among the top eight

Nightfall AI18 of 710Compare →

Safetica16 of 712Compare →

Trellix DLP16 of 710Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Netskope DLP. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 65 of the 71 answers that named Netskope DLP and are not a share of its labels.

Domains cited

strac.io46

forcepoint.com44

checkpoint.com31

underdefense.com31

currentware.com28

cyberhaven.com24

gartner.com24

miniorange.com21

learn.g2.com17

learn.microsoft.com17

283 of the 283 domain citations in answers naming Netskope DLP came from somebody else's page.

Pages cited

forcepoint.com/blog/insights/best-dlp-software35

underdefense.com/blog/dlp-solutions31

checkpoint.com/cyber-hub/threat-prevention/what-is-data-loss-prevention/top-6-data-loss-pr30

currentware.com/blog/best-data-loss-prevention-software28

strac.io/blog/top-data-loss-prevention-dlp-tools25

miniorange.com/blog/top-data-loss-prevention-tools20

strac.io/blog/top-7-data-loss-prevention-solutions-comparison-and-dlp-evaluation-checklist19

gartner.com/reviews/market/data-loss-prevention18

Pages are listed as the models cited them.

Search and answers

netskope.com is not in Google's top ten for any of the category's searches. In the answers, Netskope DLP takes 6% of first choices and Microsoft Purview DLP takes 46%.

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In search

Google, US estimates

Position for “data loss prevention platform”

–

not in the top ten

Position for “data loss prevention platforms”

–

not in the top ten

Searches for its name, Google: 170 a month (“netskope dlp”)
AI search demand for its name, est.: 8 a month
Its company's site: netskope.com shared with Netskope's other products; the figures are the site's
Organic visits to its site: about 42,119 a month
Searches its site ranks for: 3,222 · 328 in the top three
Sites linking to it: 8,770
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

80 ads · 75 text, 5 video · 27 shown in the last 30 days

First shown March 2025, as Wpromote, LLC, verified. Ads started 2025-10 to 2026-09: 41 in the year, 39 before. 12 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 4 of 89 in DLP

Segment leader

46%

Microsoft Purview DLP

First choices: 5 across its categories
Named in: 71 answers
Its own site cited: in 65 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Netskope DLP

What the judge wrote, as written, with how often. The vendor table decides that these count as Netskope DLP; a claim can dispute any of them.

Netskope 16Netskope One DLP 1

Follow Netskope DLP

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Netskope is the company behind Netskope DLP.

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On record

Company records

Also from Netskope: Netskope Enterprise Browser, Netskope One, Netskope One AI Security, Netskope One Enterprise Browser, Netskope One SD-WAN, Netskope Private Access, Netskope SSPM, Netskope ZTNA

In its own words

Stated by the vendor, not checked

Positioning: Your one stop shop for all things Netskope Data Loss Protection.
community.netskope.com/dlp-7
Not stated on the pages read: Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Netskope DLP's own pages state, read September 28, 2026: community.netskope.com/dlp-7, community.netskope.com/dlp-160, community.netskope.com/dlp-173, docs.netskope.com/en/dlp, docs.netskope.com/en/dlp-117716. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Netskope DLP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Netskope DLP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Netskope DLP by email, built from the raw record of the edition. It shows:

where Netskope DLP is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Netskope DLP, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.