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Index › Identity and access › Identity verification › Small business › October 2026 Edition

Identity verification for small business buyers

Asked as “identity verification service”, and as “KYC document and selfie verification tool”, on behalf of a small B2B company. 60 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
23%
Contested · iDenfy 18%
23Veriff18iDenfy12Didit47others

23% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Veriff23%11%47accepted challenger
02iDenfy18%0%36accepted challenger
03Persona12%21%38accepted challenger
04Didit12%0%15accepted challenger
05Sumsub7%16%38accepted challenger
06Stripe Identity7%4%23accepted challenger
07Middesk5%0%12accepted challenger
08Trulioo3%18%17accepted challenger
09Onfido3%46%24criticized challenger
Show the two products at 0%, ordered by negative rate
11Jumio0%61%23criticized challenger
10Ondato0%17%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Veriff23%
02iDenfy18%
03Persona12%
04Didit12%
05Sumsub7%
06Stripe Identity7%
07Middesk5%
08Trulioo3%
09Onfido3%
10Ondato0%
11Jumio0%

What they warned about

Two of fourteen models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Jumio
61%
14 of 23 labels negative · 8 of 14 models · 6 hard negative
“Large legacy compliance engines (like Jumio or Socure) are built for enterprise-scale banks... Why to avoid: These platforms typically require expensive setup costs” Gemini 3.5 Flash, negative prompt
Onfido
46%
11 of 24 labels negative · 8 of 14 models · 5 hard negative
“What to Avoid - **Onfido/Entrust IDV**: ... likely too expensive for small B2B” Kimi K2, direct prompt
Persona
21%
8 of 38 labels negative · 7 of 14 models · 4 hard negative
“Be cautious of IDV tools that over-collect data or perform opaque surveillance... leading to Discord abruptly ending its partnership with Persona” Gemini 3.5 Flash, negative prompt
Sumsub
16%
6 of 38 labels negative · 6 of 14 models · 1 hard negative
“The specific names to be most cautious about are **Sumsub** (support/rejection issues)” DeepSeek V4 Flash, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1126 links across 254 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Veriff35 answers · 51 citations · 14 models
vendor site · Signzy31 answers · 37 citations · 10 models
vendor site · iDenfy27 answers · 33 citations · 10 models
vendor site · Didit25 answers · 48 citations · 11 models
vendor site · Middesk25 answers · 37 citations · 12 models
vendor site · Checkr25 answers · 25 citations · 10 models
vendor site · Ondato24 answers · 24 citations · 12 models
vendor site · G223 answers · 38 citations · 11 models
vendor site · Bureau22 answers · 27 citations · 8 models
vendor site · GBG19 answers · 23 citations · 8 models
vendor site · Trustpair18 answers · 19 citations · 10 models
vendor site · G218 answers · 18 citations · 10 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best identity verification service”, “identity verification service”, “identity verification services”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Veriff veriff.com23%1254,40015613,927$17118
iDenfy idenfy.com18%75110,000186,54931
Didit didit.me
Didit 12%, Didit.me 2%
13%266,600263,71115
Persona withpersona.com12%114135,000226,215113,38743
Sumsub sumsub.com7%1135,40019529,61323
Stripe Identity stripe.com7%35720253,226,782$3,621102
Middesk middesk.com5%213,60065132,52613
Trulioo trulioo.com3%811,600387,1636
Onfido onfido.com3%652,400130263
Bureau bureau.id2%2

Google's top ten for the three searches hold 24 sites; 1 of them are among the sites the models cited here (idenfy.com). The first result for “best identity verification service” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best identity verification service for a small B2B company?”Paraphrase“Which KYC document and selfie verification tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top identity verification services for a small team and how do they differ?”Budget-constrained“What is the best identity verification service for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an identity verification service. What should we look at?”Negative“Which identity verification services should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceno first choiceHeldiDenfy
Three alternativesKYCAID, Udentify, Veriff
Didit, iDenfy
Two alternativesVeriff, deepidv
no first choicenothing named
GPT-5.4 miniSumsub
Six alternativesDidit, Entrust, Onfido, Persona, Shufti Pro, iDenfy
Trulioo KYC DocumentsChanged
One alternativeJumio
Persona
Two alternativesOnfido, Stripe Identity
against: Jumio, Trulioo
Veriff
One alternativeSumsub
no first choicenothing named
Gemini 3.5 FlashPersona
Three alternativesMiddesk, Sumsub, iDenfy
SumsubChanged
Three alternativesDidit, Persona, Veriff
Persona
Four alternativesStripe Identity, Sumsub, Vouched, iDenfy
Didit
Three alternativesPersona, Stripe Identity, iDenfy
against: Jumio, Onfido, Sumsub
Persona
Three alternativesStripe Identity, Sumsub, Veriff
against: AU10TIX, IDScan.net, Jumio, Persona, Socure
Perplexity SonarTrulioo
Two alternativesVeriff, iDenfy
iDenfyChanged
Two alternativesComplyCube, Veriff
iDenfy
Four alternativesOnfido/Entrust, Shufti Pro, Sumsub, Veriff
iDenfy
One alternativeTrulioo
against: Plaid
no first choiceagainst: Sumsub, Veriff
Grok 4.1 FastVeriff, iDenfy
One alternativeMiddesk
iDenfyChanged
Two alternativesMiddesk, Persona
against: Onfido, Stripe Identity
Veriff, iDenfy
Three alternativesOndato, Persona, Sumsub
against: Jumio, Onfido
Didit.me
Four alternativesShufti Pro, Sumsub, Veriff, iDenfy
Persona, Sumsubagainst: Jumio, Ondato, Persona, Veriff
Mistral SmallAU10TIX, Veriff
One alternativeSocure
Bureau, PersonaChanged
Two alternativesDocsumo, KYC Hub
Stripe Identity
Six alternativesCheckr, Jumio, Onfido, Trulioo, Veriff, iDenfy
Veriff, iDenfy
One alternativeIDMerit
no first choiceagainst: Persona
DeepSeek V4 FlashMiddesk
Five alternativesOndato, Sumsub, The KYB, Trulioo, iDenfy
Veriff, iDenfyChanged
One alternativeSumsub
against: Jumio, Onfido/Entrust
iDenfy
Six alternativesOndato, Persona, Shufti Pro, Stripe Identity, Sumsub, Veriff
Didit
Two alternativesStripe Identity, Veriff
no first choiceagainst: Onfido, Persona, Sumsub, Trulioo, Yoti
Llama 4 MaverickiDenfy
Three alternativesMiddesk, Ondato, Trulioo
YotiChangedno first choiceVeriff
Two alternativesSumsub, iDenfy
no first choicenothing named
Qwen 3.7 FlashPersona
Four alternativesOnfido, Stripe Identity, Sumsub, Veriff
against: Dun & Bradstreet, LexisNexis
Stripe Identity, VeriffChanged
One alternativeSumsub
Veriff
Three alternativesPersona, Sumsub, iDenfy
against: Jumio
Stripe Identity
Two alternativesVeriff, iDenfy
Sumsub, iDenfy
Two alternativesPersona, Veriff
against: Jumio, Onfido
against: Jumio, Sumsub, Veriff
Kimi K2Veriff
Five alternativesHyperVerge, Persona, Stripe Identity, Sumsub, iDenfy
against: Entrust IDV, Jumio, Onfido
VeriffHeld
Two alternativesDidit, Persona
Veriff
Four alternativesDidit, Persona, Sumsub, iDenfy
Didit
Two alternativesIdentomat, Veriff
against: Jumio, Onfido, Trulioo
Onfido, Veriff
Four alternativesJumio, Persona, Stripe Identity, Trulioo
against: ID.me
GLM 4.7 FlashXVeriff, iDenfy
Two alternativesPersona, Sumsub
against: Entrust
VeriffChanged
Three alternativesGBG, Middesk, Sumsub
Stripe Identity, Veriff
Four alternativesDidit, Persona, Sumsub, iDenfy
against: Jumio, Onfido
Didit
Two alternativesShufti Pro, Veriff
against: Persona, Sumsub
no first choiceagainst: 5CA, IDMerit, Onfido, Shufti Pro, Veriff
MiniMax M2.5Stripe Identity
Two alternativesMiddesk, Sumsub
Onfido, VeriffChanged
Three alternativesShufti Pro, Trulioo, Yoti
Stripe Identity
Six alternativesDidit, Persona, Sumsub, Trulioo, Veriff, iDenfy
against: Jumio
Didit, Veriff
Three alternativesARGOS Identity, Sumsub, iDenfy
no first choiceagainst: 23andMe, IDScan.net, Jumio, Ondato, Onfido, Persona, Veriff
GPT-6 LunaMiddesk
One alternativeStripe Identity
against: Persona
Stripe IdentityChanged
Two alternativesMiddesk, Persona
Stripe Identity
Three alternativesPersona, Sumsub, Veriff
Persona
Two alternativesStripe Identity, Veriff
no first choiceagainst: AU10TIX, ID.me, IDMerit, Persona
Muse Glimmer 30BMiddesk, Trulioo
Three alternativesPersona, Sumsub, iDenfy
Persona, iDenfyChanged
One alternativeStripe Identity
Didit, Veriff
One alternativePersona
against: Onfido, Sumsub
Didit, Veriff self-serve
One alternativeStripe Identity
no first choiceagainst: IDScan, IDScan.net
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:21no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 01:17yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:58yes1925 s
Direct recommendationPerplexity Sonarsonar2026-10-05 01:45yes173 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 01:30yes249 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-04 22:49yes146 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:43yes2223 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:48yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:48no028 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:26yes1821 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 01:18yes1573 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:54yes1928 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-04 23:39yes313 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:12yes1414 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 01:11no03 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:32yes25 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:54yes1822 s
ParaphrasePerplexity Sonarsonar2026-10-05 00:14yes204 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 01:27yes2410 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-05 01:09yes55 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 01:19yes2453 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 01:38yes73 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:16no023 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:37yes2523 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:05yes2299 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:46yes1330 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-04 23:56yes317 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:01yes2324 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 01:14yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:13yes610 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:25yes2230 s
ComparativePerplexity Sonarsonar2026-10-04 22:09yes186 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:36yes2111 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-04 22:43yes1210 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 01:23yes2583 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:15yes51 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 01:21yes1023 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:03yes1435 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 01:36yes2545 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 01:21yes1725 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-04 23:09yes419 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 01:11yes2538 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 01:31yes179 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 01:37yes44 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:34yes1822 s
Budget constrainedPerplexity Sonarsonar2026-10-05 01:07yes182 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:55yes259 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 01:49yes53 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:37yes2324 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:24yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:02yes2043 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:59yes1536 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:47yes2443 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:56yes1017 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:51yes317 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 01:00yes1517 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 01:53no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 01:46no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:34yes1025 s
Scale constrainedPerplexity Sonarsonar2026-10-05 00:48yes204 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:18no07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 01:52no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:53yes2026 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:56yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 01:26yes1825 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:30yes945 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:42no071 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:55yes512 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:54yes220 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:26yes1321 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:22yes189 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:23no04 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-05 01:39yes2825 s
Negative framingPerplexity Sonarsonar2026-10-04 23:57yes183 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:52yes2410 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-05 01:02yes1410 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 01:19yes2465 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:41yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:36yes1541 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-05 01:10yes2522 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:54yes23122 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:45yes2538 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-04 23:27yes559 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 01:39yes2533 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
23andMe
Adyen
Didit.me
Dow Jones Risk & Compliance
Dun & Bradstreet
FraudFighter™, a UVeritech, Inc. company
Identomat
KYC Hub
KYC-Chain
KYCAID
Microblink
OpenCorporates API
The KYB
Trulioo KYC Documents
Trullion
Udentify
Veriff self-serve
Zyphe
Discontinued, still offered
No shut-down product was recommended here.
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