Every category where a model named Onfido for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity verification	Identity and access	0%	16 of 61	31%	29	criticized challenger
Customer identity and access management	Identity and access	0%	40 of 70	0%	1	under 10 labels · led by Frontegg at 21%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Onfido yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Onfido across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	2
GPT-5.4 mini	2	0	0	2
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	1	4	5
Mistral Small	0	1	0	1
DeepSeek V4 Flash	1	1	2	4
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	2	2	0	4
Kimi K2	2	0	2	4
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	1	0	1	2
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	3	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labelsNone

Paraphrase14 labels3

Comparative22 labels2not counted in share

Budget-constrained11 labels2

Scale-constrained10 labels1

Negative9 labelsNone

First choiceAlternativeMentionNegative76 labels in all, every segment counted; 6 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Onfido is famous for its user interface... "liveness detection" ... is considered among the best in the industry.” Qwen 3.7 Flash · Identity verification · comparative prompt · alternative

“Developer-friendly platform acquired by Entrust in 2024; strong brand recognition in AI-powered verification.” MiniMax M2.5 · Identity verification · comparative prompt · alternative

“Onfido is also a strong contender for automated document and selfie verification” GPT-5.4 mini · Identity verification · paraphrase prompt · alternative

“For regulated industries needing maximum trust: Start with Onfido.” Qwen 3.7 Flash · Identity verification · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid for mid-sized: Onfido/Jumio (enterprise pricing, custom quotes often $1–2+/check with high mins)” Grok 4.1 Fast · Identity verification · paraphrase prompt · hard negative

“Mid-2025 critical vulnerability exposed admin tokens, allowing plaintext biometric and ID downloads” Grok 4.1 Fast · Identity verification · negative prompt · hard negative

“Multiple customer complaints about rejected valid documents and technical glitches” MiniMax M2.5 · Identity verification · negative prompt · soft negative

“User complaints about repeated document rejections, technical glitches” Kimi K2 · Identity verification · negative prompt · soft negative

Named alongside

The products named in the same answers as Onfido, over the 76 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Onfido was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Jumio58 of 767Not among the top eight

Veriff56 of 7613Not among the top eight

Persona50 of 767Not among the top eight

Sumsub47 of 7611Not among the top eight

Trulioo41 of 762Not among the top eight

iDenfy32 of 767Not among the top eight

Stripe Identity18 of 763Not among the top eight

Socure17 of 761Not among the top eight

Didit13 of 767Not among the top eight

AU10TIX10 of 760Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Onfido. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 65 of the 76 answers that named Onfido and are not a share of its labels.

Domains cited

signzy.com29

zyphe.com26

bureau.id24

ondato.com22

idenfy.com21

startwithidentity.com21

checkr.com20

didit.me20

gbg.com19

veridas.com18

220 of the 220 domain citations in answers naming Onfido came from somebody else's page.

Pages cited

ondato.com/blog/best-identity-verification-software21

checkr.com/resources/articles/best-identity-verification-software20

bureau.id/resources/blog/identity-verification-solutions18

signzy.com/blogs/best-identity-verification-tools17

veridas.com/en/identity-verification-companies17

1kosmos.com/resources/blog/customer-verification-software-how-to-choose14

startwithidentity.com/articles/top-8-identity-verification-platforms14

hyperverge.co/blog/how-to-choose-the-right-identity-verification-solution13

Pages are listed as the models cited them.

Search and answers

onfido.com is not in Google's top ten for any of the category's searches. In the answers, Onfido takes 0% of first choices and Persona takes 21%.

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In search

Google, US estimates

Position for “identity verification service”

–

not in the top ten

Position for “identity verification services”

–

not in the top ten

Searches for its name, Google: 2,400 a month (“onfido”)
AI search demand for its name, est.: 130 a month
Organic visits to its site: about 263 a month
Searches its site ranks for: 24 · 9 in the top three
Sites linking to it: 4,046
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 16 of 61 in identity verification

Segment leader

21%

Persona

First choices: 6 across its categories
Named in: 76 answers
Its own site cited: in 65 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on onfido.com

subdomains included

Content

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	2025-11 to 2026-10	Latest	Categories named
Report or ebook	2	undated

How it is countedHide how it is counted

Every page onfido.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.

Names read as Onfido

What the judge wrote, as written, with how often. The vendor table decides that these count as Onfido; a claim can dispute any of them.

Onfido (Entrust) 3Onfido (Entrust IDV) 2Onfido (now Entrust IDV) 2Onfido (backed by Entrust) 1Onfido (by TransPerfect) 1Onfido (now Entrust) 1Onfido / Entrust Identity Verification 1

Follow Onfido

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Onfido is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Onboard customers in seconds with AI-powered biometrics and document intelligence that catches the fraud others miss and confirm that customers are who they say they are across every interaction.
onfido.com
For: customers
onfido.com
Certifications: KYCAMLeIDAS 2.0QES
Customers named: Revolut2nd AddressPrincipal Financial GroupUK Home OfficeGetAroundGoogleMicrosoft EntraOkta
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Onfido's own pages state, read October 5, 2026: onfido.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Onfido's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Onfido, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Onfido by email, built from the raw record of the edition. It shows:

where Onfido is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Onfido, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.