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Index › Identity and access › Identity verification › Enterprise › October 2026 Edition

Identity verification for enterprise buyers

Asked as “identity verification service”, and as “KYC document and selfie verification tool”, on behalf of an enterprise B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
17%
Contested · Jumio 15%
17Sumsub15Jumio13Persona56others

17% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Sumsub17%22%41accepted challenger
02Jumio15%11%44accepted challenger
03Persona13%22%41accepted challenger
04Trulioo11%5%41accepted challenger
05iDenfy9%15%13accepted challenger
06Veriff7%10%42accepted challenger
07Onfido7%18%22accepted challenger
08Socure2%0%16accepted challenger
09Entrust2%0%12accepted challenger
101Kosmos2%0%11accepted challenger
Show the one product at 0%, ordered by negative rate
11AU10TIX0%50%10criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Sumsub17%
02Jumio15%
03Persona13%
04Trulioo11%
05iDenfy9%
06Veriff7%
07Onfido7%
08Socure2%
09Entrust2%
101Kosmos2%
11AU10TIX0%

What they warned about

Zero of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Sumsub
22%
9 of 41 labels negative · 9 of 14 models · 7 hard negative
“The Sumsub breach went undetected for eighteen months, from July 2024 to January 2026, exposing a fundamental failure in the monitoring and incident response” Muse Glimmer 30B, negative prompt
Persona
22%
9 of 41 labels negative · 8 of 14 models · 4 hard negative
“Persona had roughly 2,500 files of its government dashboard code exposed on a public FedRAMP Google Cloud server” Claude Haiku 4.5, negative prompt
IDMerit
100%
7 of 7 labels negative · 7 of 14 models · 7 hard negative
“an unprotected MongoDB database linked to IDMerit ... exposed approximately one billion personally identifiable records across 26 countries” Muse Glimmer 30B, negative prompt
IDScan.net
100%
6 of 6 labels negative · 6 of 14 models · 6 hard negative
“IDScan.net (2026)**: Experienced a massive breach affecting approximately 153 million U.S. and Canadian driver's licenses.” MiniMax M2.5, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1110 links across 281 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

31 answers · 32 citations · 12 models
vendor site · 1Kosmos28 answers · 31 citations · 11 models
26 answers · 40 citations · 9 models
vendor site · iDenfy24 answers · 30 citations · 13 models
vendor site · Signzy24 answers · 27 citations · 11 models
21 answers · 26 citations · 10 models
vendor site · Ondato21 answers · 21 citations · 12 models
18 answers · 23 citations · 9 models
vendor site · Bureau18 answers · 19 citations · 9 models
vendor site · Checkr18 answers · 18 citations · 11 models
vendor site · GBG17 answers · 25 citations · 10 models
17 answers · 18 citations · 11 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best identity verification service”, “identity verification service”, “identity verification services”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Sumsub sumsub.com17%1135,40019529,61323
Jumio jumio.com15%912,9001184,03230
Persona withpersona.com13%114135,000226,215113,38743
Trulioo trulioo.com11%811,600387,1636
iDenfy idenfy.com9%75110,000186,54931
Veriff veriff.com7%1254,40015613,927$17118
Onfido onfido.com7%652,400130263
Entrust entrust.com
Entrust 2%, Entrust Identity Verification 2%, Entrust Onfido 2%
6%2414,8001,297139,697$7,971120
Socure socure.com2%308,10031627,20617
1Kosmos 1kosmos.com2%141,0005038,5622

Google's top ten for the three searches hold 24 sites; 1 of them are among the sites the models cited here (idenfy.com). The first result for “best identity verification service” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best identity verification service for an enterprise B2B company?”Paraphrase“Which KYC document and selfie verification tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade identity verification services and how do they differ?”Budget-constrained“What is the best identity verification service for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an identity verification service. What should we look at?”Negative“Which identity verification services should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceOnfidoChanged
Three alternativesAU10TIX, IDology, Jumio
no first choiceiDenfy
Three alternativesEntrust, Sumsub, Trulioo
no first choiceagainst: IDMerit, Persona, Sumsub
GPT-5.4 miniIncode, Persona
Four alternativesLexisNexis Risk Solutions, Regula, Socure, Veriff
JumioChanged
Two alternativesTrulioo, Veriff
Jumio, Onfido
Two alternativesSumsub, Trulioo
Persona
Two alternativesJumio, Sumsub
no first choicenothing named
Gemini 3.5 FlashPersona
Four alternativesLexisNexis Risk Solutions, Middesk, Sumsub, Trulioo
CLEAR1, SumsubChanged
Three alternativesJumio, Persona, Trulioo
Persona
Six alternativesEntrust IDV, Jumio, Socure, Sumsub, Trulioo, Veriff
iDenfy
Five alternativesCisco Duo, Microsoft Entra Verified ID, Okta Workforce Identity, Regula Forensics, deepidv
against: Persona, Veriff
no first choiceagainst: ID.me, Incode Technologies, Persona
Perplexity SonarTrulioo
Two alternativesMitek Systems, Sumsub
JumioChanged
Two alternativesTrulioo, Veriff
no first choiceiDenfy
Two alternativesEntrust, Trulioo
no first choiceagainst: Sumsub, Trulioo
Grok 4.1 FastEntrust, Persona
Three alternativesIncode Technologies, Jumio, Trulioo
Onfido, SumsubChanged
Three alternativesAU10TIX, Jumio, Trulioo
against: Veriff
no first choiceOnfido
Two alternativesJumio, Veriff
against: iDenfy
no first choiceagainst: 5CA, AU10TIX, ID.me, IDMerit, IDScan.net, Jumio, Onfido, Persona, Sumsub, Veriff
Mistral SmallPersona, Trustpair
Two alternatives1Kosmos, Signzy
Jumio, PersonaChanged
Two alternativesOnfido, Trulioo
no first choice
Seven alternativesEntrust, IDnow, Jumio, Socure, Sumsub, Trulioo, Veriff
Veriff, iDenfy
One alternativeOndato
no first choiceagainst: Jumio, Mitek Systems, Persona, Sumsub, Yoti, iDenfy
DeepSeek V4 FlashGBG, Trulioo
Three alternativesMiddesk, Persona, Sumsub
SumsubChanged
Three alternativesJumio, Onfido, Veriff
Persona
Seven alternativesEntrust, GBG, Incode, Socure, Sumsub, Trulioo, Veriff
Socure
Two alternativesLexisNexis Risk Solutions, Persona
no first choiceagainst: 5CA, AU10TIX, IDMerit, Onfido, Persona, Sumsub, Trulioo, Veriff
Llama 4 MaverickTrulioo
Two alternatives1Kosmos, Regula
YotiChanged
Four alternativesJumio, Onfido, Trulioo, Veriff
no first choiceno first choiceno first choicenothing named
Qwen 3.7 FlashTrulioo
Three alternativesComplyCube, Fenergo, Onfido
JumioChanged
One alternativeVeriff
no first choice
Six alternativesJumio, Onfido, Socure, Sumsub, Trulioo, Veriff
Veriff
Three alternativesJumio, Onfido, iDenfy
no first choice
Three alternativesSumsub, Trulioo, Veriff
against: Jumio, Onfido
nothing named
Kimi K2Jumio, Sumsub
Two alternativesOnfido, Persona
SumsubChanged
Three alternativesJumio, Persona, Veriff
Jumio
Seven alternativesEntrust, Onfido, Persona, Socure, Sumsub, Trulioo, Veriff
Sumsub, Veriff
Two alternativesOkta, Persona
against: Auth0, Jumio, Onfido
no first choiceagainst: Experian, IDMerit, IDScan.net, Jumio, LiveRamp, Persona, Sumsub
GLM 4.7 FlashXSumsub
Five alternativesEntrust, Jumio, Ondato, Trustpair, Veriff
JumioChanged
Three alternativesTrulioo, Veriff, Yoti
Sumsub
Five alternatives1Kosmos, Entrust, Jumio, Persona, Trulioo
Sumsub
Three alternativesHyperVerge, Stripe Identity, Veriff
no first choiceagainst: AU10TIX, IDMerit, IDScan.net, Persona, Sumsub
MiniMax M2.5Trulioo
Four alternatives1Kosmos, IDnow, Trustpair, Veriff
Jumio, TruliooChanged
Two alternativesPersona, Veriff
Onfido, Socure
Five alternativesIDnow, Jumio, Persona, Trulioo, Veriff
Jumio, Onfido, Sumsub
Two alternativesComplyCube, iDenfy
no first choiceagainst: AU10TIX, IDMerit, IDScan.net, Sumsub
GPT-6 LunaPersona
Three alternativesAlloy, Middesk, Trulioo
Entrust Identity VerificationChanged
One alternativeSumsub
no first choice
Seven alternativesEntrust IDV, Jumio, Persona, Socure, Sumsub, Trulioo, Veriff
iDenfy
Two alternativesIDWise, Stripe Identity
no first choiceagainst: AU10TIX, ID.me, IDScan.net, Persona
Muse Glimmer 30B1Kosmos
Five alternativesEntrust IDV, formerly Onfido, Jumio, Persona, Sumsub, Trulioo
Entrust OnfidoChanged
Three alternativesJumio Netverify / Identity Intelligence, Trulioo, Veriff
no first choiceMojoAuth, Veriff
Four alternativesOnfido, Persona, ProofOfID, Trulioo
against: Didit
no first choiceagainst: IDMerit, IDScan.net, Sumsub
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:07no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 01:37yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-05 01:41yes1322 s
Direct recommendationPerplexity Sonarsonar2026-10-05 01:27yes183 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:46yes2314 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-05 00:59yes188 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:56yes2393 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 01:13yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:39yes739 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:33yes1517 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:57yes1552 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:59yes1360 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-05 01:43yes513 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 01:49yes1523 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:53no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:43yes45 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-05 01:38yes1824 s
ParaphrasePerplexity Sonarsonar2026-10-05 01:28yes194 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 01:25yes227 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 22:14yes2014 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:52yes2433 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:19yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:13yes1054 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:44yes2430 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 01:54yes1029 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 01:12yes1538 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-04 23:50yes420 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 01:03yes2333 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:23yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:37yes58 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 01:44yes1932 s
ComparativePerplexity Sonarsonar2026-10-05 00:20yes196 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 01:21yes2410 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-05 00:49yes810 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:39yes2440 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:33yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:48no032 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-05 01:28yes2027 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:58yes2448 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:41yes1019 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-04 22:24yes743 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 01:00yes2537 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:18yes199 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 01:24yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 01:52yes1426 s
Budget constrainedPerplexity Sonarsonar2026-10-04 23:24yes202 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:28yes2312 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 00:39yes97 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 01:25yes2537 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:43yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:16yes535 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 01:16yes2522 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:53yes2429 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 01:33yes2053 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-05 01:45yes215 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:37yes1517 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:21yes1815 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 01:13no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:16no017 s
Scale constrainedPerplexity Sonarsonar2026-10-05 00:53yes208 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:38no06 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 01:30no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 01:34yes2444 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:54yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 01:48no034 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 01:26yes1526 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:39yes1530 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 01:34no061 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-05 00:57yes526 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:26yes1526 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:23yes189 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:15yes410 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-05 01:28yes1730 s
Negative framingPerplexity Sonarsonar2026-10-05 00:29yes233 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 01:23yes2212 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-04 23:53yes149 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:14yes2361 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:36yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:41no031 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:55yes2431 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:27yes22106 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:45yes1543 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-05 00:33yes531 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:46yes2233 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
CLEAR1 (by CLEAR)
Daon
Effectiv
Entrust IDV, formerly Onfido
Entrust Identity Verification (formerly Onfido)
Entrust Onfido
Fenergo
GB Group
IDEMIA
IDVerse
IDWise
Jumio Netverify / Identity Intelligence
Lexis Nexis
Microsoft Entra Verified ID
ProofOfID
Prove
Refinitiv (LSEG) / World-Check
Regula Forensics
TransUnion
Discontinued, still offered
No shut-down product was recommended here.
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