Every category where a model named Veriff for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity verification	Identity and access	17%	2 of 61	9%	44	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Veriff yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Veriff across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	2	0	2
Perplexity Sonar	0	2	1	0	3
Grok 4.20	0	1	1	1	3
Mistral Small	0	2	1	0	3
DeepSeek V4 Flash	1	2	1	0	4
Llama 4 Maverick	2	0	2	0	4
Qwen 3.7 Flash	2	1	1	0	4
Kimi K2	1	2	1	1	5
GLM 4.7 FlashX	0	2	1	1	4
MiniMax M2.5	3	1	0	1	5
GPT-6 Luna	0	2	0	0	2
Muse Glimmer 30B	1	2	1	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct21 labels7

Paraphrase23 labels7

Comparative37 labels6not counted in share

Budget-constrained30 labels12

Scale-constrained9 labels1

Negative13 labels1not counted in share

First choiceAlternativeMentionNegative133 labels in all, every segment counted; 27 of the 34 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I would particularly highlight Veriff or Jumio as top recommendations due to their balanced approach to security, user experience, and compliance.” MiniMax M2.5 · Identity verification · paraphrase prompt · first choice

“the best identity verification service for a company with a strictly limited budget is typically Veriff” Qwen 3.7 Flash · Identity verification · budget prompt · first choice

“Veriff Essential is the cheapest credible option at $1.44 per user including sanctions screening” Muse Glimmer 30B · Identity verification · budget prompt · first choice

“For the tightest budget, I'd recommend starting with iDenfy or Veriff Essential” MiniMax M2.5 · Identity verification · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Veriff and Persona – due to consistently poor user ratings, frequent verification failures, and unhelpful support.” GLM 4.7 FlashX · Identity verification · negative prompt · hard negative

“Late 2025 breach leaked plaintext government IDs, DOBs, and addresses. Faces class-action lawsuits” Grok 4.20 · Identity verification · negative prompt · hard negative

“Exposed data for thousands of customers” MiniMax M2.5 · Identity verification · negative prompt · hard negative

“Rigid verification flows with no fallback options” Kimi K2 · Identity verification · negative prompt · soft negative

Named alongside

The products named in the same answers as Veriff, over the 133 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Veriff was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Sumsub86 of 13316Compare →

Jumio79 of 13312Compare →

Persona75 of 13311Compare →

Trulioo60 of 1335Compare →

Onfido56 of 1334Not among the top eight

iDenfy54 of 1339Compare →

Stripe Identity28 of 1336Compare →

Socure27 of 1333Not among the top eight

Didit21 of 1338Not among the top eight

Entrust14 of 1331Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Veriff. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 125 of the 133 answers that named Veriff and are not a share of its labels.

Domains cited

signzy.com61

veriff.comYour site52

idenfy.com50

bureau.id45

zyphe.com44

ondato.com42

didit.me41

checkr.com37

gbg.com37

1kosmos.com36

393 of the 445 domain citations in answers naming Veriff came from somebody else's page.

Pages cited

checkr.com/resources/articles/best-identity-verification-software37

1kosmos.com/resources/blog/customer-verification-software-how-to-choose36

ondato.com/blog/best-identity-verification-software36

bureau.id/resources/blog/identity-verification-solutions35

signzy.com/blogs/best-identity-verification-tools35

idenfy.com/blog/best-identity-verification-software33

learn.g2.com/best-identity-verification-software30

veridas.com/en/identity-verification-companies30

Pages are listed as the models cited them.

Search and answers

veriff.com is not in Google's top ten for any of the category's searches. In the answers, Veriff takes 17% of first choices and Persona takes 21%.

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In search

Google, US estimates

Position for “identity verification service”

–

not in the top ten

Position for “identity verification services”

–

not in the top ten

Searches for its name, Google: 4,400 a month (“veriff”)
AI search demand for its name, est.: 156 a month
Organic visits to its site: about 13,927 a month
Searches its site ranks for: 3,918 · 180 in the top three
Sites linking to it: 6,784
Paid Google search: 2 searches its ads show for, about 12 clicks and $171 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 52 image, 41 video, 27 text · 18 shown in the last 30 days

First shown June 2024, as Veriff OÜ, verified. Ads started 2025-11 to 2026-10: 87 in the year, 33 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

17%

rank 2 of 61 in identity verification

Segment leader

21%

Persona

First choices: 27 across its categories
Named in: 133 answers
Its own site cited: in 125 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on veriff.com

3,733

subdomains included

Content

866

counted in the table below

Documentation

Product · Integration

29 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	302	0	2026-04-23	CIAM
News or press	128	0	2026-03-06	SOAR
Glossary or explainer	101	0	2026-05-28
Report or ebook	96	0	2026-06-11
Case study	91	0	2026-04-23
Podcast or video	50	0	2026-06-26
Conference or event	49	2	2026-09-23
Webinar or virtual event	29	0	2026-06-24
Comparison	14	0	2025-10-17
Template or tool	6	0	2025-11-26

Most recent

2026-09-23Latam finnosummit 2026 conference or event
2026-09-14Marketplace risk new york 2026 conference or event
2026-06-26Veriff voices episode 2 agentic government podcast or video
2026-06-24Age assurance in practice webinar or virtual event
2026-06-11Us data privacy protection report or ebook
2026-05-29Veriff voices deepfakes series episode 1 podcast or video

How it is countedHide how it is counted

Every page veriff.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Veriff

What the judge wrote, as written, with how often. The vendor table decides that these count as Veriff; a claim can dispute any of them.

Veriff Essential 4

Follow Veriff

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Veriff is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The Enterprise Identity Verification Platform
veriff.com
For: Built for high-growth brands that need high performance, not just compliance.
veriff.com
Price stated: Pricing tied to your volume model veriff.com
Starting price: 0.80 veriff.com/pricing
Free plan or trial: Start your free 15-day trial today veriff.com/pricing
Certifications: CCPA/CPRA CompliantGDPR EU CompliantSOC2 – Type II CertifiedISO/IEC 27001:2022 CertifiedUK Cyber Essentials CertifiedISO/IEC 30107-3 Level 1ISO/IEC 30107-3 Level 2UK DIATF
Hosting: EEAthe UKthe USBrazil
Customers named: ComunBVG JelbiTrustpilotLHVFeeldAWSBoltPreply
Not stated on the pages read: Integrations

What Veriff's own pages state, read October 5, 2026: veriff.com, veriff.com/pricing, trust.veriff.com, veriff.com/use-cases/kye, veriff.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Veriff's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Veriff, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Veriff by email, built from the raw record of the edition. It shows:

where Veriff is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Veriff, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Veriff is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Veriff is among the products AI models recommend first in Identity verification this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/identity/identity-verification/"><img src="https://it-ai-index.com/badges/2026-10/veriff--identity-verification-wide.svg" alt="Among AI models' top three in Identity verification, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Identity verification standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/identity/identity-verification/"><img src="https://it-ai-index.com/badges/2026-10/veriff--identity-verification-square.svg" alt="Among AI models' top three in Identity verification, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Identity verification standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/identity/identity-verification/"><img src="https://it-ai-index.com/badges/2026-10/veriff--identity-verification-compact.svg" alt="Among AI models' top three in Identity verification, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Identity verification standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.