Every category where a model named Sumsub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity verification	Identity and access	17%	3 of 61	15%	40	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Sumsub yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Sumsub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	0	2
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	1	1	1	0	3
Perplexity Sonar	1	1	1	0	3
Grok 4.20	2	0	2	0	4
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	3	1	1	5
Llama 4 Maverick	0	1	1	0	2
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	3	1	0	1	5
GLM 4.7 FlashX	1	0	2	0	3
MiniMax M2.5	0	0	0	2	2
GPT-6 Luna	0	2	0	1	3
Muse Glimmer 30B	1	2	1	1	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct26 labels6

Paraphrase17 labels10

Comparative33 labels1not counted in share

Budget-constrained20 labels4

Scale-constrained6 labels2

Negative17 labelsNone

First choiceAlternativeMentionNegative119 labels in all, every segment counted; 22 of the 23 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I would recommend Sumsub if you want a balanced, enterprise-ready KYC document + selfie verification tool” Perplexity Sonar · Identity verification · paraphrase prompt · first choice

“Sumsub — Best All-in-One Value ... Start with Sumsub if you need KYB (business verification) + KYC together” Kimi K2 · Identity verification · paraphrase prompt · first choice

“The Best All-in-One Solution (KYC + KYB): Sumsub ... highly recommended for mid-market B2B companies” Gemini 3.5 Flash · Identity verification · paraphrase prompt · first choice

“I'd recommend iDenfy or Sumsub as top KYC document and selfie verification tools” Grok 4.20 · Identity verification · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Be most cautious about: IDScan.net, IDmerit, and Sumsub due to confirmed major data breaches.” DeepSeek V4 Flash · Identity verification · negative prompt · hard negative

“2024 breach through third-party vendor went undetected for 18 months” MiniMax M2.5 · Identity verification · negative prompt · hard negative

“a July 2024 intrusion through a third-party support ticketing platform went undetected until a January 2026 review” Muse Glimmer 30B · Identity verification · negative prompt · soft negative

“Sumsub's listed plans start at a $149 monthly minimum for Basic and $299 for Compliance” GPT-6 Luna · Identity verification · budget prompt · soft negative

Named alongside

The products named in the same answers as Sumsub, over the 119 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sumsub was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Veriff86 of 11919Compare →

Persona84 of 11916Compare →

Jumio66 of 1193Compare →

Trulioo59 of 1196Compare →

iDenfy50 of 1199Compare →

Onfido47 of 1192Not among the top eight

Socure23 of 1192Not among the top eight

Stripe Identity20 of 1197Compare →

Entrust18 of 1191Not among the top eight

Didit17 of 1198Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sumsub. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 113 of the 119 answers that named Sumsub and are not a share of its labels.

Domains cited

signzy.com60

zyphe.com44

bureau.id43

gbg.com41

idenfy.com40

ondato.com40

1kosmos.com39

checkr.com37

didit.me35

gartner.com34

413 of the 413 domain citations in answers naming Sumsub came from somebody else's page.

Pages cited

1kosmos.com/resources/blog/customer-verification-software-how-to-choose38

checkr.com/resources/articles/best-identity-verification-software37

ondato.com/blog/best-identity-verification-software37

bureau.id/resources/blog/identity-verification-solutions35

signzy.com/blogs/best-identity-verification-tools34

gartner.com/reviews/market/identity-verification33

veridas.com/en/identity-verification-companies30

guideflow.com/blog/best-identity-verification-software28

Pages are listed as the models cited them.

Search and answers

sumsub.com is not in Google's top ten for any of the category's searches. In the answers, Sumsub takes 17% of first choices and Persona takes 21%.

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In search

Google, US estimates

Position for “identity verification service”

–

not in the top ten

Position for “identity verification services”

–

not in the top ten

Searches for its name, Google: 5,400 a month (“sumsub”)
AI search demand for its name, est.: 195 a month
Organic visits to its site: about 29,613 a month
Searches its site ranks for: 4,588 · 603 in the top three
Sites linking to it: 10,373
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

95 ads · 51 image, 28 text, 16 video · 23 shown in the last 30 days

First shown February 2023, as Sum and Substance Limited, verified. Ads started 2025-11 to 2026-10: 47 in the year, 48 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

17%

rank 3 of 61 in identity verification

Segment leader

21%

Persona

First choices: 22 across its categories
Named in: 119 answers
Its own site cited: in 113 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sumsub.com

2,925

subdomains included

Content

1,637

counted in the table below

Documentation

618

Product · Integration

0 · 0

Kind	Pages	Last 90 days
News or press	690	undated
Blog	508	undated
Case study	134	undated
Podcast or video	127	undated
Webinar or virtual event	125	undated
Conference or event	25	undated
Comparison	12	undated
Template or tool	8	undated
Report or ebook	4	undated
Glossary or explainer	4	undated

How it is countedHide how it is counted

Every page sumsub.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Sumsub

What the judge wrote, as written, with how often. The vendor table decides that these count as Sumsub; a claim can dispute any of them.

SumSub 1

Follow Sumsub

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Sumsub is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: AI-powered trust infrastructure for compliance operations at scale
sumsub.com
For: Businesses
sumsub.com
Price stated: $1.35 per verification sumsub.com/pricing
Starting price: 1.35 sumsub.com/pricing
Free plan or trial: Book a free demo now! sumsub.com
Hosting: 220+ countries and territories
Customers named: ExnessitalkiDuolingo English TestWirexBlueberryPrimavera SoundPaysendYolo Group
Not stated on the pages read: Integrations, certifications

What Sumsub's own pages state, read October 5, 2026: sumsub.com, sumsub.com/pricing, sumsub.com/customers, sumsub.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sumsub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sumsub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sumsub by email, built from the raw record of the edition. It shows:

where Sumsub is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Sumsub, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Sumsub is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Sumsub is among the products AI models recommend first in Identity verification this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/identity/identity-verification/"><img src="https://it-ai-index.com/badges/2026-10/sumsub--identity-verification-wide.svg" alt="Among AI models' top three in Identity verification, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Identity verification standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/identity/identity-verification/"><img src="https://it-ai-index.com/badges/2026-10/sumsub--identity-verification-square.svg" alt="Among AI models' top three in Identity verification, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Identity verification standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/identity/identity-verification/"><img src="https://it-ai-index.com/badges/2026-10/sumsub--identity-verification-compact.svg" alt="Among AI models' top three in Identity verification, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Identity verification standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.