Every category where a model named Persona for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity verification	Identity and access	21%	1 of 61	15%	41	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Persona yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Persona across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	3	0	0	0	3
Gemini 3.5 Flash	2	2	1	1	6
Perplexity Sonar	0	0	1	0	1
Grok 4.20	1	0	1	0	2
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	1	3	1	1	6
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	1	1	0	0	2
Kimi K2	1	2	0	1	4
GLM 4.7 FlashX	1	1	1	1	4
MiniMax M2.5	0	0	1	1	2
GPT-6 Luna	2	2	0	1	5
Muse Glimmer 30B	1	0	2	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct24 labels14

Paraphrase15 labels5

Comparative35 labels6not counted in share

Budget-constrained16 labels4

Scale-constrained9 labels2

Negative22 labelsNone

First choiceAlternativeMentionNegative121 labels in all, every segment counted; 25 of the 31 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best overall for regulated onboarding: Persona, for configurable identity flows and fraud orchestration across the full lifecycle.” Muse Glimmer 30B · Identity verification · comparative prompt · first choice

“Persona — Best Overall for Customization & Unified Flows ... widely considered the gold standard for mid-market companies” Gemini 3.5 Flash · Identity verification · direct prompt · first choice

“If you want zero upfront costs and the easiest developer integration, go with Persona (Starter Plan).” Gemini 3.5 Flash · Identity verification · budget prompt · first choice

“For most mid-market B2B companies, I'd suggest Persona or Sumsub as starting points” Kimi K2 · Identity verification · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“third-party B2B identity verifiers like Persona Identities or Confirm ID ... faced class-action lawsuits under BIPA” Gemini 3.5 Flash · Identity verification · negative prompt · hard negative

“Veriff and Persona – due to consistently poor user ratings, frequent verification failures, and unhelpful support.” GLM 4.7 FlashX · Identity verification · negative prompt · hard negative

“Data Pass-Through: Research found that identity checks can pass personal data through up to 17 different companies” MiniMax M2.5 · Identity verification · negative prompt · hard negative

“some of Persona's frontend source maps were publicly exposed... it merits scrutiny” GPT-6 Luna · Identity verification · negative prompt · soft negative

Named alongside

The products named in the same answers as Persona, over the 121 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Persona was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Sumsub84 of 12111Compare →

Veriff75 of 12114Compare →

Jumio66 of 1216Compare →

Trulioo56 of 1214Compare →

Onfido50 of 1213Not among the top eight

iDenfy37 of 1218Compare →

Socure28 of 1214Not among the top eight

Stripe Identity26 of 1216Compare →

Didit16 of 1217Not among the top eight

AU10TIX16 of 1210Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Persona. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 114 of the 121 answers that named Persona and are not a share of its labels.

Domains cited

signzy.com44

zyphe.com40

bureau.id39

gbg.com35

checkr.com32

idenfy.com32

1kosmos.com31

startwithidentity.com31

didit.me30

g2.com29

343 of the 343 domain citations in answers naming Persona came from somebody else's page.

Pages cited

checkr.com/resources/articles/best-identity-verification-software32

1kosmos.com/resources/blog/customer-verification-software-how-to-choose30

bureau.id/resources/blog/identity-verification-solutions30

gartner.com/reviews/market/identity-verification27

ondato.com/blog/best-identity-verification-software26

signzy.com/blogs/best-identity-verification-tools25

guideflow.com/blog/best-identity-verification-software23

idenfy.com/blog/best-identity-verification-software23

Pages are listed as the models cited them.

Search and answers

Where Persona stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “identity verification service”

–

not in the top ten

Position for “identity verification services”

–

not in the top ten

Searches for its name, Google: 135,000 a month (“persona”)
AI search demand for its name, est.: 226,215 a month
Organic visits to its site: about 113,387 a month
Searches its site ranks for: 9,233 · 541 in the top three
Sites linking to it: 5,624
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

120+ ads · 120 text · 43 shown in the last 30 days

First shown May 2022, as Persona Identities, Inc., verified. Ads started 2025-11 to 2026-10: 33 in the year, 87 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

21%

rank 1 of 61 in identity verification

First choices

across its categories

Named in: 121 answers
Its own site cited: in 114 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on withpersona.com

2,699

subdomains included

Content

751

counted in the table below

Documentation

1,611

Product · Integration

36 · 3

Kind	Pages	Last 90 days	Categories named
Blog	429	undated	Identity verification, MFA
Report or ebook	104	undated	Identity verification
Case study	55	undated
Conference or event	46	undated
Podcast or video	43	undated
Glossary or explainer	31	undated	Identity verification
Comparison	29	undated	Identity verification
Webinar or virtual event	10	undated
Template or tool	3	undated
News or press	1	undated

How it is countedHide how it is counted

Every page withpersona.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Persona

What the judge wrote, as written, with how often. The vendor table decides that these count as Persona; a claim can dispute any of them.

Persona (Starter Plan) 1Persona Starter 1

Follow Persona

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Persona is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Online identity verification software that helps any business, from any industry, collect, verify, and manage user identities throughout a customer lifecycle.
withpersona.com
For: any business, from any industry
withpersona.com
Price stated: Starting at $250/month (minimum contract term of 12 months) withpersona.com/pricing
Starting price: 250 withpersona.com/pricing
Free plan or trial: free Starter plan withpersona.com/pricing
Certifications: SOC 2 Type 2Privacy ShieldGDPR/CCPA
Hosting: EU
Customers named: OpenAICourseraBrexLimeTwilioCiscoSquare CapitalBranch
Not stated on the pages read: Integrations

What Persona's own pages state, read October 5, 2026: withpersona.com, withpersona.com/pricing, trust.withpersona.com, withpersona.com/platform, withpersona.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Persona's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Persona, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Persona by email, built from the raw record of the edition. It shows:

where Persona is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Persona, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Persona is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Persona first in Identity verification this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/identity/identity-verification/"><img src="https://it-ai-index.com/badges/2026-10/persona--identity-verification-wide.svg" alt="AI models' first choice in Identity verification, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Identity verification standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/identity/identity-verification/"><img src="https://it-ai-index.com/badges/2026-10/persona--identity-verification-square.svg" alt="AI models' first choice in Identity verification, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Identity verification standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/identity/identity-verification/"><img src="https://it-ai-index.com/badges/2026-10/persona--identity-verification-compact.svg" alt="AI models' first choice in Identity verification, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Identity verification standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.