Persona vs Sumsub
Seven of fourteen models named Persona first on the direct prompt; three named Sumsub. Both were named by all fourteen models and Persona carries 41 labels and Sumsub 40, so the shares are not directly comparable.
Named in one category this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the identity verification page.
By framing
PersonaFirst choices, of fourteen modelsSumsub
Across every category in the October 2026 Edition, Persona and Sumsub were named in the same answer eighty-four times, of the 121 answers naming Persona and the 119 naming Sumsub. In those answers Sumsub took the first choice eleven times and Persona sixteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | ||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | |
Persona Sumsub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Persona on the left and Sumsub on the right.The direct prompt
Both were the first choice
3 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Persona first, Sumsub an alternative
4 of 14 modelsSumsub was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
5 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Sumsub17%#1 of 11Persona13%#3 of 11What the models said about Persona
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“third-party B2B identity verifiers like Persona Identities or Confirm ID ... faced class-action lawsuits under BIPA” Gemini 3.5 Flash · negative prompt · hard negative
“Veriff and Persona – due to consistently poor user ratings, frequent verification failures, and unhelpful support.” GLM 4.7 FlashX · negative prompt · hard negative
“Data Pass-Through: Research found that identity checks can pass personal data through up to 17 different companies” MiniMax M2.5 · negative prompt · hard negative
“Best overall for regulated onboarding: Persona, for configurable identity flows and fraud orchestration across the full lifecycle.” Muse Glimmer 30B · comparative prompt · first choice
“Persona — Best Overall for Customization & Unified Flows ... widely considered the gold standard for mid-market companies” Gemini 3.5 Flash · direct prompt · first choice
“If you want zero upfront costs and the easiest developer integration, go with Persona (Starter Plan).” Gemini 3.5 Flash · budget prompt · first choice
What the models said about Sumsub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Be most cautious about: IDScan.net, IDmerit, and Sumsub due to confirmed major data breaches.” DeepSeek V4 Flash · negative prompt · hard negative
“2024 breach through third-party vendor went undetected for 18 months” MiniMax M2.5 · negative prompt · hard negative
“a July 2024 intrusion through a third-party support ticketing platform went undetected until a January 2026 review” Muse Glimmer 30B · negative prompt · soft negative
“I would recommend Sumsub if you want a balanced, enterprise-ready KYC document + selfie verification tool” Perplexity Sonar · paraphrase prompt · first choice
“Sumsub — Best All-in-One Value ... Start with Sumsub if you need KYB (business verification) + KYC together” Kimi K2 · paraphrase prompt · first choice
“The Best All-in-One Solution (KYC + KYB): Sumsub ... highly recommended for mid-market B2B companies” Gemini 3.5 Flash · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.