Every category where a model named Middesk for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity verification	Identity and access	4%	8 of 61	0%	5	under 10 labels · led by Persona at 21%

Movement

This is the first edition on this tier, so no move can be computed for Middesk yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Middesk across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	1	1
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	1	0	1
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	1	0	1
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct16 labels5

Paraphrase3 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative21 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Mostly U.S. businesses: Middesk is my default pick.” GPT-6 Luna · Identity verification · direct prompt · first choice

“For KYB-focused needs: Start with Middesk.” Qwen 3.7 Flash · Identity verification · direct prompt · first choice

“Best for US-Centric B2B Verification ... Middesk is the undisputed industry leader for business verification.” Gemini 3.5 Flash · Identity verification · direct prompt · alternative

“If your focus is more on business verification (KYB), Middesk is highly recommended.” Mistral Small · Identity verification · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Middesk, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Middesk was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Persona14 of 215Not among the top eight

Sumsub13 of 210Not among the top eight

Trulioo10 of 213Not among the top eight

iDenfy8 of 214Not among the top eight

Veriff6 of 212Not among the top eight

Stripe Identity5 of 212Not among the top eight

Alloy4 of 210Not among the top eight

Ondato4 of 210Not among the top eight

Jumio3 of 210Not among the top eight

GBG2 of 211Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Middesk. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 21 of the 21 answers that named Middesk and are not a share of its labels.

Domains cited

middesk.comYour site17

gbg.com14

signzy.com11

checkr.com9

bureau.id8

trustpair.com8

g2.com7

fintechspecs.com6

guptadeepak.com6

withpersona.com6

Seventy-five of the ninety-two domain citations in answers naming Middesk came from somebody else's page.

Pages cited

middesk.com/blog/business-verification-services13

checkr.com/resources/articles/best-identity-verification-software9

gbg.com/en/glossary/is-there-an-identity-verification-provider-that-supports-both-kyc-and-8

bureau.id/resources/blog/identity-verification-solutions7

trustpair.com/blog/best-identity-verification-solutions-selection-guide-and-provider-compa7

fintechspecs.com/blog/best-kyb-providers-fintech6

gbg.com/en-us/blog/best-kyc-providers6

guptadeepak.com/the-top-8-know-your-business-kyb-solutions6

Pages are listed as the models cited them.

Search and answers

middesk.com is not in Google's top ten for any of the category's searches. In the answers, Middesk takes 4% of first choices and Persona takes 21%.

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In search

Google, US estimates

Position for “identity verification service”

–

not in the top ten

Position for “identity verification services”

–

not in the top ten

Searches for its name, Google: 3,600 a month (“middesk”)
AI search demand for its name, est.: 65 a month
Organic visits to its site: about 132,526 a month
Searches its site ranks for: 3,465 · 180 in the top three
Sites linking to it: 1,483
Paid Google search: 1 searches its ads show for, about 3 clicks and $0 a month (estimate)

Ads on GoogleDetailLess

62 ads · 30 image, 30 text, 2 video · 13 shown in the last 30 days

First shown September 2023, as Middesk, Inc., verified. Ads started 2025-11 to 2026-10: 4 in the year, 58 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 8 of 61 in identity verification

Segment leader

21%

Persona

First choices: 5 across its categories
Named in: 21 answers
Its own site cited: in 21 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on middesk.com

478

subdomains included

Content

201

counted in the table below

Documentation

215

Product · Integration

15 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	132	6	2026-09-02	Identity verification
Report or ebook	32	1	2026-09-28
Webinar or virtual event	21	undated
Case study	9	undated
Comparison	4	0	2026-06-11
Conference or event	1	0	2026-06-12
Template or tool	1	0	2026-05-13
Glossary or explainer	1	0	2026-05-13

Most recent

2026-09-28Changelog report or ebook
2026-09-02Cloning business identity theft blog
2026-08-21Business risk fraud risk before onboarding blog
2026-08-17Fincen ends beneficial ownership reporting us companies blog
2026-07-30How fincen is pushing banks to use ai in aml blog
2026-07-17What fincen s new fraud safe harbor guidance means blog

How it is countedHide how it is counted

Every page middesk.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Middesk

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Middesk is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The business infrastructure platform to accelerate formation, onboarding, and growth.
middesk.com
For: banks, lenders, fintechs, and marketplaces
middesk.com
Certifications: SOC 2 Type II compliant
Customers named: RhoNovoaltbanqAffinitiCherryComplete PayrollCheckrGreatAmerica
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Middesk's own pages state, read October 5, 2026: middesk.com, trust.middesk.com, middesk.com/platform, middesk.com/customers, middesk.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Middesk's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Middesk, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Middesk by email, built from the raw record of the edition. It shows:

where Middesk is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Middesk, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.