Every category where a model named Stripe Identity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity verification	Identity and access	2%	9 of 61	8%	12	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Stripe Identity yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Stripe Identity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	1	0	0	1
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	1	0	0	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	1	0	2
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	0	1	0	1
GPT-6 Luna	2	0	0	1	3
Muse Glimmer 30B	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels1

Paraphrase4 labels2

Comparative11 labels5not counted in share

Budget-constrained14 labels2

Scale-constrained3 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative38 labels in all, every segment counted; 5 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For a small company with low or unpredictable volume, I'd start with Stripe Identity” GPT-6 Luna · Identity verification · budget prompt · first choice

“start with Stripe Identity if you already use Stripe and need basic checks” GPT-6 Luna · Identity verification · comparative prompt · first choice

“Choose Stripe Identity if you're already a Stripe customer and want simplicity” GLM 4.7 FlashX · Identity verification · budget prompt · alternative

“Choose Stripe Identity if you're already deeply integrated with Stripe” DeepSeek V4 Flash · Identity verification · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“it's not a complete KYB or compliance program by itself” GPT-6 Luna · Identity verification · direct prompt · soft negative

Named alongside

The products named in the same answers as Stripe Identity, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Stripe Identity was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Veriff28 of 384Compare →

Persona26 of 387Compare →

Sumsub20 of 382Compare →

Onfido18 of 381Not among the top eight

iDenfy17 of 384Compare →

Jumio15 of 382Compare →

Didit10 of 388Not among the top eight

Trulioo9 of 380Compare →

Middesk5 of 382Not among the top eight

Socure4 of 380Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Stripe Identity. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 35 of the 38 answers that named Stripe Identity and are not a share of its labels.

Domains cited

veriff.com18

bureau.id14

didit.me14

startwithidentity.com13

stripe.comYour site12

checkr.com10

middesk.com10

veridas.com9

withpersona.com9

apiscout.dev8

105 of the 117 domain citations in answers naming Stripe Identity came from somebody else's page.

Pages cited

bureau.id/resources/blog/identity-verification-solutions12

stripe.com/identity11

checkr.com/resources/articles/best-identity-verification-software10

veriff.com/plans/self-serve9

learn.g2.com/best-identity-verification-software8

veridas.com/en/identity-verification-companies8

apiscout.dev/guides/best-identity-verification-apis-20267

startupik.com/identity-verification-api-startup-20267

Pages are listed as the models cited them.

Search and answers

stripe.com is not in Google's top ten for any of the category's searches. In the answers, Stripe Identity takes 2% of first choices and Persona takes 21%.

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In search

Google, US estimates

Position for “identity verification service”

–

not in the top ten

Position for “identity verification services”

–

not in the top ten

Searches for its name, Google: 720 a month (“stripe identity”)
AI search demand for its name, est.: 25 a month
Organic visits to its site: about 3,226,782 a month
Searches its site ranks for: 123,548 · 20,869 in the top three
Sites linking to it: 460,559
Paid Google search: 8 searches its ads show for, about 112 clicks and $3,621 a month (estimate)

Ads on GoogleDetailLess

102+ ads · 80 text, 22 video · 102 shown in the last 30 days

First shown October 2021, as Stripe, Inc., verified. Ads started 2025-10 to 2026-09: 34 in the year, 68 before. 18 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 9 of 61 in identity verification

Segment leader

21%

Persona

First choices: 5 across its categories
Named in: 38 answers
Its own site cited: in 35 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on stripe.com

12,650

subdomains included

Content

4,196

counted in the table below

Documentation

5,519

Product · Integration

19 · 812

Kind	Pages	Last 90 days	Latest
Blog	2,705	12	2026-09-29
Case study	580	undated
News or press	317	9	2026-09-08
Report or ebook	226	1	2026-08-30
Glossary or explainer	209	undated
Comparison	93	8	2026-09-21
Conference or event	43	undated
Template or tool	17	1	2026-08-30
Webinar or virtual event	6	0	2024-04-16

Most recent

2026-09-29Stripe Blog: Product blog
2026-09-28Stripe Blog: Industry blog
2026-09-28Travels ai dilemma at skift global forum blog
2026-09-22New trends in global card fraud: How 3D Secure and regional mandates are affecting risk blog
2026-09-21FedNow vs. RTP: Comparing the Payment Networks | Stripe comparison
2026-09-18Analyzing rising fraud attempts among travel and leisure businesses on Stripe blog

How it is countedHide how it is counted

Every page stripe.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Stripe Identity

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Stripe Identity is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Verification tools that confirm the identity of global users.
stripe.com/pricing
Price stated: $1.50 per verification $0.50 per lookup stripe.com/pricing
Starting price: 1.50 stripe.com/pricing
Not stated on the pages read: Who it is for, free plan or trial, integrations, certifications, hosting, customers

What Stripe Identity's own pages state, read October 5, 2026: stripe.com, stripe.com/pricing, trust.stripe.com, stripe.com/platforms, stripe.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Stripe Identity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Stripe Identity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Stripe Identity by email, built from the raw record of the edition. It shows:

where Stripe Identity is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Stripe Identity, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.