1 category · RankedTrulioo
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Identity verification | Identity and access | 6% | 6 of 61 | 10% | 29 | accepted challenger |
Movement
By model
How each model treated Trulioo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 1 | 1 | 1 | 0 | 3 |
| Grok 4.1 Fast | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 1 | 0 | 0 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 1 | 2 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Trulioo and 1Kosmos are top choices due to their comprehensive features, global reach, and strong compliance support” Mistral Small · Identity verification · direct prompt · first choice
“the best overall fit is usually Trulioo if you need both KYC and KYB with broad global coverage” Perplexity Sonar · Identity verification · direct prompt · first choice
“Trulioo - Best Overall for B2B” Claude Haiku 4.5 · Identity verification · direct prompt · first choice
“Trulioo offers a robust solution called "KYC Documents" that includes advanced biometric verification.” MiniMax M2.5 · Identity verification · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Ideal for companies entering new markets, but may lack document capture for some regions.” Mistral Small · Identity verification · comparative prompt · soft negative
“Strong global coverage but typically enterprise sales-led” Kimi K2 · Identity verification · paraphrase prompt · soft negative
“Data aggregation focus with weak biometric depth” Kimi K2 · Identity verification · negative prompt · soft negative
Named alongside
The products named in the same answers as Trulioo, over the 87 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Trulioo was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 81 of the 87 answers that named Trulioo and are not a share of its labels.
Domains cited
314 of the 314 domain citations in answers naming Trulioo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
trulioo.com is not in Google's top ten for any of the category's searches. In the answers, Trulioo takes 6% of first choices and Persona takes 21%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 1,600 a month (“trulioo”)
- AI search demand for its name, est.
- 38 a month
- Organic visits to its site
- about 7,163 a month
- Searches its site ranks for
- 1,733 · 61 in the top three
- Sites linking to it
- 4,512
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 11 across its categories
- Named in
- 87 answers
- Its own site cited
- in 81 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 640 | 6 | 2026-09-09 | ||
| News or press | 53 | 1 | 2026-07-23 | ||
| Report or ebook | 30 | 0 | 2026-05-29 | ||
| Case study | 24 | 0 | 2025-11-25 | ||
| Webinar or virtual event | 14 | 0 | 2026-03-03 | ||
| Glossary or explainer | 3 | 0 | 2025-10-21 | ||
| Template or tool | 2 | 0 | 2021-07-20 | ||
| Conference or event | 1 | undated | |||
| Comparison | 1 | undated |
Most recent
- 2026-09-09Gaming gambling blog
- 2026-08-05Built or bought blog
- 2026-07-23Ai agent beneficial ownership news or press
- 2026-07-23Scale amplification blog
- 2026-07-21Age assurance blog
- 2026-07-15Identity at scale blog
How it is countedHide how it is counted
Every page trulioo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Trulioo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Trulioo is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- The leader in global identity verification, providing real-time online identity proofing for more than 5 billion people in 195-plus countries.
- For
- organizations
- Certifications
- SOC 2 Type IIISO 27001:2022
- Customers named
- EQ BankAirwallexMetal PayNiumForrester ConsultingConsensyseToroStake
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Trulioo's own pages state, read October 5, 2026: trulioo.com, trulioo.com/post-topics/compliance, trulioo.com/solutions/agentic, trulioo.com/resources-types/case-studies, trulioo.com/company/partners. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Trulioo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Trulioo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Trulioo by email, built from the raw record of the edition. It shows:
- where Trulioo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Trulioo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.