Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 13 → 12 of 56
Microsoft · 8 categories · RankedMicrosoft 365
97Judge labels
18First choices
20Negative labels
13 / 14Models named it
8Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
14% in M365 management for small business buyers
Rank 13 of 76 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 50% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business9 of 66
4%8 labels
under the label threshold
Mid-market13 of 76
2%6 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In email security · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Microsoft 365 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Email security | Security operations | 2% | 13 of 76 | 50% | 6 | under 10 labels · led by Microsoft Defender for Office 365 at 32% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI security platforms | Security operations | 2% | 20 of 233 | 0% | 2 | under 10 labels · led by SentinelOne Singularity at 11% | |
| Microsoft 365 management | IT operations and endpoint | 2% | 13 of 149 | 0% | 3 | under 10 labels · led by CoreView at 20% | |
| Communications archiving and compliance | Security operations | 2% | 19 of 101 | 50% | 4 | under 10 labels · led by Smarsh Enterprise Archive at 20% | |
| Backup and disaster recovery | Cloud and infrastructure | 0% | 56 of 116 | 0% | 2 | under 10 labels · led by Veeam Data Platform at 38% | |
| Endpoint protection | IT operations and endpoint | 0% | 22 of 86 | 0% | 2 | under 10 labels · led by Microsoft Defender for Endpoint at 22% | newNew since September 2026: not ranked then, 0% now. |
| Video conferencing | IT operations and endpoint | 0% | 20 of 50 | 0% | 2 | under 10 labels · led by Zoom Workplace at 42% | |
| Data loss prevention | Security operations | 0% | 81 of 89 | 100% | 1 | under 10 labels · led by Microsoft Purview DLP at 46% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Microsoft 365 held within the floor in all eight categories: no change cleared 11 points.
Best category · Email security · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 39 → 12 of 71
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Email security | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 39 → 13 of 76 |
| M365 management | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 13 of 149, unchanged |
| AI security | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 20 of 233, unchanged |
| Comms archiving | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 19 of 101, unchanged |
| Backup and DR | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 56 of 116, unchanged |
| Endpoint protection | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 22 of 86, unchanged |
| Video conferencing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 20 of 50, unchanged |
| DLP | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 81 of 89, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Microsoft 365 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Microsoft 365 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 2 | 3 |
| GPT-5.4 mini | 1 | 3 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 1 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 2 | 2 | 1 | 0 | 5 |
| Muse Glimmer 30B | 0 | 0 | 2 | 2 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labels4
Paraphrase12 labels4
Comparative3 labelsNone
Budget-constrained34 labels9
Scale-constrained14 labels1
Negative25 labels4not counted in share
First choiceAlternativeMentionNegative97 labels in all, every segment counted; 18 of the 22 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you already use Microsoft 365: Upgrading to M365 Business Premium is usually the most cost-effective move” Gemini 3.5 Flash · Email security · budget prompt · first choice
“Small company already on Microsoft 365: Start with your existing Microsoft security controls.” GPT-6 Luna · AI security · budget prompt · first choice
“Small company, limited budget, wants the best value: Microsoft 365 Business Premium” GPT-5.4 mini · M365 management · budget prompt · first choice
“Microsoft 365: Start with Microsoft Purview.” GPT-6 Luna · Comms archiving · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Microsoft 365 and Google Workspace include basic archiving capabilities, but neither satisfies all requirements for tamper-proof storage, legal hold management, or enterprise-scale eDiscovery by default.” Claude Haiku 4.5 · Comms archiving · negative prompt · soft negative
“Native Microsoft 365 and Google Workspace protections catch the easy stuff. They miss the rest, especially AI-generated phishing and payload-less BEC” Muse Glimmer 30B · Email security · scale prompt · soft negative
“Offer only the baseline filtering built into large suites like Microsoft 365 or Google Workspace without a dedicated email security layer.” Perplexity Sonar · Email security · negative prompt · soft negative
“Native Microsoft 365 email security is a good start but leaves critical security gaps that cybercriminals will readily exploit.” Claude Haiku 4.5 · Email security · negative prompt · soft negative
Named alongside
The products named in the same answers as Microsoft 365, over the 94 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft 365 was named but was not.ShowHide
Named alongside
The products named in the same answers as Microsoft 365, over the 94 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft 365 was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Microsoft 365. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 87 of the 94 answers that named Microsoft 365 and are not a share of its labels.
Domains cited
microsoft.comYour site31
g2.com24
learn.microsoft.comYour site23
expertinsights.com22
us.fitgap.com16
reddit.com11
capterra.com9
huntress.com8
itechguides.com8
syncrosecure.com8
106 of the 160 domain citations in answers naming Microsoft 365 came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Microsoft 365 stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Microsoft 365 stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 1,500,000 a month (“microsoft 365”)
- AI search demand for its name, est.
- 30,471 a month
- Its own site
- It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone
In answers
This editionShare of first choices
2%
rank 13 of 76 in email security
Segment leader
32%
Microsoft Defender for Office 365
- First choices
- 18 across its categories
- Named in
- 94 answers
- Its own site cited
- in 87 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Microsoft 365
What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft 365; a claim can dispute any of them.
Microsoft 365 Business Premium 7Microsoft 365 / SaaS backup 2Microsoft 365 (E3/E5) / Microsoft Purview 1Microsoft 365 Business Basic 1Microsoft 365 Business Standard 1
Follow Microsoft 365
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Microsoft is the company behind Microsoft 365.ShowHide
The company
Microsoft is the company behind Microsoft 365.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Word е по-добър с Microsoft 365
- For
- За индивиди За бизнеса
- Price stated
- Безплатно; 99,99 € /година; 124,99 € /година; 9,99 € /месец; 12,49 € /месец; 20,99 € /месец; €6.07 потребител/месец, годишно плащане; €20.36 потребител/месец, годишно плащане; €27.73 потребител/месец, годишно плащане; €4.67 потребител/месец, годишно плащане; €17.58 потребител/месец, годишно плащане; €24.94 потребител/месец, годишно плащане; €11.00 потребител/месец, годишно плащане microsoft.com/bg-bg/microsoft-365/word
- Starting price
- 6.07 microsoft.com/bg-bg/microsoft-365/word
- Free plan or trial
- Регистрирайте се безплатно; Изпробвайте безплатно; Изпробвайте безплатно за 1 месец microsoft.com/bg-bg/microsoft-365/word
- Not stated on the pages read
- Integrations, certifications, hosting, customers
What Microsoft 365's own pages state, read October 5, 2026: microsoft.com/bg-bg/microsoft-365/word, microsoft.com/bg-bg/microsoft-365/excel, microsoft.com/bg-bg/microsoft-365/support, microsoft.com/bg-bg/microsoft-365/office-365, microsoft.com/bg-bg/microsoft-365/powerpoint. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft 365's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft 365, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Microsoft 365 by email, built from the raw record of the edition. It shows:
- where Microsoft 365 is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Microsoft 365, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.