Every category where a model named Entrust for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity verification	Identity and access	0%	31 of 61	25%	4	under 10 labels · led by Persona at 21%
Multi-factor authentication	Identity and access	0%	53 of 77	0%	1	under 10 labels · led by Cisco Duo at 47%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Entrust yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Entrust across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	0	0	0	0
Grok 4.20	0	1	1	2
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels1

Paraphrase2 labelsNone

Comparative11 labelsNone

Budget-constrained2 labelsNone

Scale-constrained0 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative24 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“need seamless document scanning, go with Entrust (Onfido) or Jumio” Gemini 3.5 Flash · Identity verification · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“unlike Jumio or Onfido/Entrust, which are quote-only and geared toward large banks/fintech” Grok 4.20 · Identity verification · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Entrust, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Entrust was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Sumsub18 of 244Not among the top eight

Jumio15 of 242Not among the top eight

Veriff14 of 242Not among the top eight

Persona14 of 241Not among the top eight

Trulioo14 of 240Not among the top eight

iDenfy9 of 244Not among the top eight

Socure9 of 242Not among the top eight

Onfido7 of 240Not among the top eight

Regula5 of 240Not among the top eight

Okta Verify3 of 242Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Entrust. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 24 of the 24 answers that named Entrust and are not a share of its labels.

Domains cited

1kosmos.com10

didit.me10

regulaforensics.com10

startwithidentity.com10

g2.com9

guideflow.com9

signzy.com9

checkr.com8

idenfy.com8

ondato.com8

Ninety-one of the ninety-one domain citations in answers naming Entrust came from somebody else's page.

Pages cited

1kosmos.com/resources/blog/customer-verification-software-how-to-choose10

regulaforensics.com/blog/top-identity-verification-companies10

checkr.com/resources/articles/best-identity-verification-software8

ondato.com/blog/best-identity-verification-software8

veridas.com/en/identity-verification-companies8

guideflow.com/blog/best-identity-verification-software7

idenfy.com/blog/best-identity-verification-software7

research.oz.spotlightar.com/reports/magic-quadrant-identity-verification-2024/leaders6

Pages are listed as the models cited them.

Search and answers

entrust.com is not in Google's top ten for any of the category's searches. In the answers, Entrust takes 0% of first choices and Persona takes 21%.

ShowHide

In search

Google, US estimates

Position for “identity verification service”

–

not in the top ten

Position for “identity verification services”

–

not in the top ten

Searches for its name, Google: 14,800 a month (“entrust”)
AI search demand for its name, est.: 1,297 a month
Organic visits to its site: about 139,697 a month
Searches its site ranks for: 19,962 · 1,030 in the top three
Sites linking to it: 13,470
Paid Google search: 1 searches its ads show for, about 313 clicks and $7,971 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 81 video, 36 text, 3 image · 120 shown in the last 30 days

First shown June 2024, as Entrust Corporation, verified. Ads started 2025-11 to 2026-10: 98 in the year, 22 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 31 of 61 in identity verification

Segment leader

21%

Persona

First choices: 1 across its categories
Named in: 24 answers
Its own site cited: in 24 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on entrust.com

366

subdomains included

Content

358

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Glossary or explainer	87	1	2026-08-01	Secrets, MFA
Report or ebook	79	undated		Secrets
Blog	69	13	2026-09-01
Case study	57	undated
News or press	53	undated		CIAM
Conference or event	9	undated
Comparison	3	undated
Podcast or video	1	undated

Most recent

2026-09-01Outcome based pricing the next major shift in enterprise ai blog
2026-09-01Taking control of cloud encryption blog
2026-09-01Outcome based pricing the next major shift in enterprise ai blog
2026-09-01Taking control of cloud encryption blog
2026-08-01Migrating for post quantum cryptography blog
2026-08-01What is a hardware root of trust glossary or explainer

How it is countedHide how it is counted

Every page entrust.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Entrust

What the judge wrote, as written, with how often. The vendor table decides that these count as Entrust; a claim can dispute any of them.

Entrust (Onfido) 1Entrust (formerly Onfido) 1

Follow Entrust

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Entrust is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: Comprehensive Identity-Centric Security Solutions
entrust.com
For: governments, financial institutions, and enterprises worldwide
entrust.com
Certifications: GSMA’s SAS-SM certification
Customers named: Principal Financial GroupMemjetSquare, IncVerifoneSimartisRPC
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Entrust's own pages state, read October 5, 2026: entrust.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Entrust's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Entrust, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Entrust by email, built from the raw record of the edition. It shows:

where Entrust is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Entrust, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.