Every category where a model named DNSFilter for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
DNS filtering	Network and edge	59%	1 of 94	2%	54	endorsed leader

Movement

This is the first edition on this tier, so no move can be computed for DNSFilter yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated DNSFilter across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	1	0	0	3
GPT-5.4 mini	1	0	1	0	2
Gemini 3.5 Flash	4	0	0	0	4
Perplexity Sonar	3	1	0	0	4
Grok 4.1 Fast	2	3	0	0	5
Mistral Small	3	0	1	0	4
DeepSeek V4 Flash	3	1	1	0	5
Llama 4 Maverick	3	0	0	0	3
Qwen 3.7 Flash	1	2	0	0	3
Kimi K2	2	2	1	1	6
GLM 4.7 FlashX	3	1	0	0	4
MiniMax M2.5	2	1	1	0	4
GPT-6 Luna	2	1	0	0	3
Muse Glimmer 30B	2	2	0	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct39 labels28

Paraphrase26 labels20

Comparative37 labels13not counted in share

Budget-constrained37 labels19

Scale-constrained16 labels8

Negative18 labels2not counted in share

First choiceAlternativeMentionNegative173 labels in all, every segment counted; 75 of the 90 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Highly regarded for its fast Anycast network, real-time AI-driven threat categorization, and very user-friendly interface. Highly suited for mid-sized companies.” Gemini 3.5 Flash · DNS filtering · scale prompt · first choice

“Popular options for 500 users include DNSFilter (AI-focused, easy deploy) and Cisco Umbrella (enterprise-grade integrations).” Grok 4.1 Fast · DNS filtering · scale prompt · first choice

“the strongest default choice is DNSFilter if your priority is straightforward DNS filtering with good mid-market fit” Perplexity Sonar · DNS filtering · direct prompt · first choice

“For most mid-market B2B companies, DNSFilter offers the best balance of protection, ease of use, and cost.” DeepSeek V4 Flash · DNS filtering · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“powerful but come with cautionary notes” Kimi K2 · DNS filtering · negative prompt · soft negative

Named alongside

The products named in the same answers as DNSFilter, over the 173 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DNSFilter was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Cloudflare Gateway118 of 17316Compare →

Cisco Umbrella116 of 17331Compare →

Control D56 of 1732Compare →

NextDNS47 of 1732Compare →

Quad933 of 1734Not among the top eight

WebTitan29 of 1731Not among the top eight

Infoblox Threat Defense28 of 1730Not among the top eight

OpenDNS20 of 1731Not among the top eight

SafeDNS20 of 1731Not among the top eight

Zscaler Internet Access20 of 1731Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named DNSFilter. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 171 of the 173 answers that named DNSFilter and are not a share of its labels.

Domains cited

cybersecuritynews.com117

controld.com109

dnsfilter.comYour site96

aimultiple.com88

thectoclub.com72

cyberpress.org69

expertinsights.com69

sourceforge.net67

g2.com54

simplyit.biz52

697 of the 793 domain citations in answers naming DNSFilter came from somebody else's page.

Pages cited

aimultiple.com/dns-security88

cybersecuritynews.com/best-dns-security-solutions84

thectoclub.com/tools/best-dns-security-software72

cybersecuritynews.com/bst-protective-dns-services57

expertinsights.com/web-security/the-top-dns-web-filtering-platforms-for-businesses52

simplyit.biz/resources/best-dns-filtering-small-business-202652

devopsschool.com/blog/top-10-dns-filtering-platforms-features-pros-cons-comparison46

cyberpress.org/best-dns-filtering-solutions44

Pages are listed as the models cited them.

Search and answers

Where DNSFilter stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “dns filtering service”

Position for “dns filtering services”

–

not in the top ten

Searches for its name, Google: 4,400 a month (“dnsfilter”)
AI search demand for its name, est.: 83 a month
Organic visits to its site: about 12,152 a month
Searches its site ranks for: 2,170 · 122 in the top three
Sites linking to it: 2,529
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

120+ ads · 63 image, 56 text, 1 video · 75 shown in the last 30 days

First shown March 2023, as DNSFilter, Inc, verified. Ads started 2025-11 to 2026-10: 88 in the year, 32 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

59%

rank 1 of 94 in DNS filtering

First choices

across its categories

Named in: 173 answers
Its own site cited: in 171 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on dnsfilter.com

720

subdomains included

Content

649

counted in the table below

Documentation

Product · Integration

20 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	340	9	2026-10-01	DNS filtering, SIEM
News or press	101	undated
Glossary or explainer	65	0	2021-12-20	DNS filtering, DLP
Podcast or video	50	0	2026-03-30
Webinar or virtual event	39	0	2026-02-26
Case study	21	undated
Comparison	20	0	2026-04-21	SASE
Conference or event	7	1	2026-08-07
Report or ebook	3	undated
Template or tool	3	0	2025-06-26

Most recent

2026-10-01Vpn replacement guide blog
2026-09-17Security mcp servers what they are and what a dns one changes blog
2026-09-09Securetransit for msps digital privacy without another tool to manage blog
2026-09-02Dns filtering compliance frameworks blog
2026-08-26Introducing securetransit blog
2026-08-11Dnsfilter black hat expansion path blog

Events in person

Last twelve months

September 27, 2026MSP Summit Dinner at The PalmThe Palm · took part

As the event pages on dnsfilter.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page dnsfilter.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as DNSFilter

What the judge wrote, as written, with how often. The vendor table decides that these count as DNSFilter; a claim can dispute any of them.

DNSFilter Plus 1

Follow DNSFilter

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

DNSFilter is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: AI-powered DNS filtering + threat blocking stops attacks 10 days earlier, trusted by 57,000+ organizations worldwide.
dnsfilter.com
For: organizations worldwide
dnsfilter.com
Price stated: Core $1.00 /license annually; $1.15 /license monthly; $240/year minimum /license; $23/month minimum. Plus $2.25 /license annually; $2.50 /license monthly; $750/year minimum /license; $62.50/month minimum. MSP pricing starts at $150/month. SecureTransit $2.00/license/mo. Data Export $0.25/license/mo. dnsfilter.com/pricing
Starting price: $1.00 /license annually dnsfilter.com/pricing
Free plan or trial: Start Free Trial dnsfilter.com
Integrations claimed: 45 dnsfilter.com
Customers named: Mainstay TechnologiesGlobal Hospitality LeaderFixFinderOetker Collection: Masterpiece HotelsIndustrial Refrigeration ProsHealthcare System Switched to DNSFilter from Cisco UmbrellaTriangle CommunicationsF500 Chooses DNSFilter Over Cisco Umbrella
Not stated on the pages read: Certifications, hosting

What DNSFilter's own pages state, read October 5, 2026: dnsfilter.com, dnsfilter.com/pricing, trust.dnsfilter.com, dnsfilter.com/features/sso, dnsfilter.com/resources/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when DNSFilter's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as DNSFilter, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for DNSFilter by email, built from the raw record of the edition. It shows:

where DNSFilter is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name DNSFilter, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where DNSFilter is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend DNSFilter first in DNS filtering this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/network/dns-filtering/"><img src="https://it-ai-index.com/badges/2026-10/dnsfilter--dns-filtering-wide.svg" alt="AI models' first choice in DNS filtering, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the DNS filtering standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/network/dns-filtering/"><img src="https://it-ai-index.com/badges/2026-10/dnsfilter--dns-filtering-square.svg" alt="AI models' first choice in DNS filtering, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the DNS filtering standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/network/dns-filtering/"><img src="https://it-ai-index.com/badges/2026-10/dnsfilter--dns-filtering-compact.svg" alt="AI models' first choice in DNS filtering, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the DNS filtering standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.