Every category where a model named Cisco Umbrella for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
DNS filtering	Network and edge	6%	3 of 94	25%	40	criticized challenger
SASE platforms	Network and edge	0%	30 of 45	40%	5	under 10 labels · led by Cato Networks at 35%	▼−7Since September 2026: 7% → 0%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
DDI and IP address management	Network and edge	0%	76 of 115	0%	1	under 10 labels · led by BlueCat Micetro at 15%
Extended detection and response	Security operations	0%	46 of 58	0%	1	under 10 labels · led by Microsoft Defender XDR at 40%	newNew since September 2026: not ranked then, 0% now.
Managed DNS	Network and edge	0%	57 of 78	100%	1	under 10 labels · led by Cloudflare DNS at 84%

Movement

This is the first edition on this tier, so no move can be computed for Cisco Umbrella yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Cisco Umbrella across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	3	1	5
GPT-5.4 mini	0	1	1	1	3
Gemini 3.5 Flash	0	2	0	3	5
Perplexity Sonar	0	0	0	0	0
Grok 4.20	2	1	0	1	4
Mistral Small	0	0	2	0	2
DeepSeek V4 Flash	0	2	1	2	5
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	4	1	2	7
Kimi K2	0	2	1	1	4
GLM 4.7 FlashX	1	2	0	1	4
MiniMax M2.5	1	1	2	0	4
GPT-6 Luna	0	0	0	1	1
Muse Glimmer 30B	0	4	0	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct31 labels10

Paraphrase31 labels15

Comparative31 labels12not counted in share

Budget-constrained28 labels2

Scale-constrained23 labels4

Negative21 labels2not counted in share

First choiceAlternativeMentionNegative165 labels in all, every segment counted; 31 of the 45 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for: Large enterprises, organizations with complex security needs ... Industry-leading threat intelligence, extensive integration ecosystem, mature platform” GLM 4.7 FlashX · DNS filtering · comparative prompt · first choice

“Popular options for 500 users include DNSFilter (AI-focused, easy deploy) and Cisco Umbrella (enterprise-grade integrations).” Grok 4.20 · DNS filtering · scale prompt · first choice

“I'd recommend Cisco Umbrella as the top DNS security solution.” Grok 4.20 · DNS filtering · paraphrase prompt · first choice

“Top Recommendation: Cisco Umbrella” MiniMax M2.5 · DNS filtering · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“integrates multiple products with no single centralized interface to track all of them conveniently, and there are reports of issues accessing customer services” Claude Haiku 4.5 · SASE · negative prompt · soft negative

“its pricing and complexity can be prohibitive for small businesses, and setup can be steep... can be overkill or frustrating for smaller deployments” Qwen 3.7 Flash · DNS filtering · negative prompt · soft negative

“But watch out for: Quote-based pricing that can escalate quickly ... Often feels like overkill for mid-market needs” DeepSeek V4 Flash · DNS filtering · paraphrase prompt · soft negative

“Services like Cisco Umbrella, Cloudflare Gateway, and DNSFilter are powerful but come with cautionary notes” Kimi K2 · DNS filtering · negative prompt · soft negative

Named alongside

The products named in the same answers as Cisco Umbrella, over the 165 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cisco Umbrella was named but was not.

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ProductSame answerTook the first choice insteadHead to head

DNSFilter116 of 16556Compare →

Cloudflare Gateway106 of 16511Compare →

NextDNS42 of 1656Compare →

Control D40 of 1656Compare →

Quad933 of 1653Not among the top eight

Infoblox Threat Defense30 of 1651Not among the top eight

Cloudflare One25 of 16511Not among the top eight

Zscaler Internet Access24 of 1650Not among the top eight

OpenDNS20 of 1650Not among the top eight

WebTitan19 of 1652Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Cisco Umbrella. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 145 of the 165 answers that named Cisco Umbrella and are not a share of its labels.

Domains cited

controld.com92

cybersecuritynews.com89

aimultiple.com72

dnsfilter.com70

sourceforge.net56

expertinsights.com52

cyberpress.org49

g2.com47

thectoclub.com47

devopsschool.com42

616 of the 616 domain citations in answers naming Cisco Umbrella came from somebody else's page.

Pages cited

aimultiple.com/dns-security72

cybersecuritynews.com/best-dns-security-solutions58

thectoclub.com/tools/best-dns-security-software47

cybersecuritynews.com/bst-protective-dns-services41

devopsschool.com/blog/top-10-dns-filtering-platforms-features-pros-cons-comparison40

expertinsights.com/web-security/the-top-dns-web-filtering-platforms-for-businesses38

cyberpress.org/best-dns-filtering-solutions36

simplyit.biz/resources/best-dns-filtering-small-business-202636

Pages are listed as the models cited them.

Search and answers

Where Cisco Umbrella stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 5,400 a month (“cisco umbrella”)
AI search demand for its name, est.: 531 a month
Its own site: It sits on Cisco's site (cisco.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 3 of 94 in DNS filtering

Segment leader

59%

DNSFilter

First choices: 31 across its categories
Named in: 165 answers
Its own site cited: in 145 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Cisco Umbrella

What the judge wrote, as written, with how often. The vendor table decides that these count as Cisco Umbrella; a claim can dispute any of them.

Cisco Umbrella (formerly OpenDNS) 3Cisco Umbrella/Secure Connect 2Cisco Umbrella (OpenDNS) 1Cisco Umbrella / Cisco Secure Access – DNS Defense 1Cisco Umbrella / OpenDNS 1Cisco Umbrella / Secure Access 1Cisco Umbrella / Secure Access – DNS Defense 1Cisco Umbrella Essentials 1Cisco Umbrella/OpenDNS 1

Follow Cisco Umbrella

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Cisco is the company behind Cisco Umbrella.

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On record

Company records

Also from Cisco: Cisco ACE, Cisco ACI, Cisco ACI / Tetration, Cisco AI Defense, Cisco ASA/Firepower, Cisco AnyConnect, Cisco AppDynamics, Cisco Application Centric Infrastructure and 68 more

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Cisco Umbrella's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cisco Umbrella, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Cisco Umbrella by email, built from the raw record of the edition. It shows:

where Cisco Umbrella is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Cisco Umbrella, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Cisco Umbrella is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Cisco Umbrella is among the products AI models recommend first in DNS filtering this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/network/dns-filtering/"><img src="https://it-ai-index.com/badges/2026-10/cisco-umbrella--dns-filtering-wide.svg" alt="Among AI models' top three in DNS filtering, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the DNS filtering standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/network/dns-filtering/"><img src="https://it-ai-index.com/badges/2026-10/cisco-umbrella--dns-filtering-square.svg" alt="Among AI models' top three in DNS filtering, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the DNS filtering standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/network/dns-filtering/"><img src="https://it-ai-index.com/badges/2026-10/cisco-umbrella--dns-filtering-compact.svg" alt="Among AI models' top three in DNS filtering, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the DNS filtering standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.