Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 54 → 42 of 42
Zscaler · 3 categories · RankedZscaler Private Access
210Judge labels
37First choices
72Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
53% in ZTNA for enterprise buyers
Rank 6 of 66 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 45% of its 51 labels there were negative.
What the models named instead of Zscaler Private Access →By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
Small business46 of 46
0%43 labels
criticized challenger
Mid-market6 of 66
3%51 labels
criticized challenger
Enterprise1 of 47
53%63 labels
endorsed leader
In ztna · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zscaler Private Access for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Zero trust network access | Network and edge | 3% | 6 of 66 | 45% | 51 | criticized challenger | ▲+1Since September 2026: 2% → 4%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SASE platforms | Network and edge | 2% | 8 of 45 | 0% | 2 | under 10 labels · led by Cato Networks at 35% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Microsegmentation | Network and edge | 2% | 9 of 94 | 0% | 14 | accepted challenger |
Movement
Since September 2026, Zscaler Private Access held within the floor in all three categories: no change cleared 11 points.
Best category · ZTNA · by segment
Mid-market▲+1Since September 2026: 2% → 4%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 10 pointsRank 6 of 64, unchanged
Enterprise▼−6Since September 2026: 57% → 51%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
51%from 57% in September 2026
Inside the floor by 5 pointsRank 1 of 44, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SASE | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 34 → 8 of 45 |
| Microsegmentation | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 9 of 94, unchanged |
| ZTNA | 2% | 4% | ▲+1Since September 2026: 2% → 4%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 of 66, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zscaler Private Access across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zscaler Private Access across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 3 | 0 | 6 |
| GPT-5.4 mini | 2 | 1 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 4 | 5 |
| Perplexity Sonar | 1 | 1 | 1 | 1 | 4 |
| Grok 4.20 | 1 | 3 | 0 | 3 | 7 |
| Mistral Small | 3 | 2 | 1 | 0 | 6 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 4 | 5 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 2 | 5 |
| Kimi K2 | 1 | 1 | 0 | 3 | 5 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 3 | 5 |
| MiniMax M2.5 | 0 | 3 | 1 | 1 | 5 |
| GPT-6 Luna | 0 | 1 | 2 | 0 | 3 |
| Muse Glimmer 30B | 0 | 1 | 1 | 2 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct39 labels14
Paraphrase42 labels16
Comparative43 labels20not counted in share
Budget-constrained29 labels5
Scale-constrained29 labels2
Negative28 labels1not counted in share
First choiceAlternativeMentionNegative210 labels in all, every segment counted; 37 of the 58 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Zscaler Private Access is the market-leading ZTNA solution, delivering inside-out connectivity that never exposes applications to the internet” Claude Haiku 4.5 · ZTNA · comparative prompt · first choice
“Complex, global enterprise needing high compliance | Zscaler Private Access | Robust, highly certified, and built for massive scale.” Gemini 3.5 Flash · ZTNA · comparative prompt · first choice
“Zscaler is often treated as the canonical pure-play ZTNA vendor... Choose Zscaler if you want a widely recognized ZTNA leader” GPT-5.4 mini · ZTNA · comparative prompt · first choice
“The global leader in SASE (Secure Access Service Edge). ZPA is the dominant choice for large enterprises and government agencies” GLM 4.7 FlashX · ZTNA · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid Zscaler for mid-market: It's powerful but designed for Fortune 500 scale—complex, expensive, and often overkill” Kimi K2 · ZTNA · paraphrase prompt · hard negative
“ZTNA Vendors to Approach with Caution ... Zscaler ... CVE-2025-54982: A SAML authentication bypass” DeepSeek V4 Flash · ZTNA · negative prompt · hard negative
“CVE-2025-54982: SAML authentication bypass due to failure to validate signed assertions” Kimi K2 · ZTNA · negative prompt · hard negative
“When to avoid: Small/mid-sized businesses or cost-sensitive setups” Grok 4.20 · ZTNA · negative prompt · hard negative
Named alongside
The products named in the same answers as Zscaler Private Access, over the 209 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zscaler Private Access was named but was not.ShowHide
Named alongside
The products named in the same answers as Zscaler Private Access, over the 209 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zscaler Private Access was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zscaler Private Access. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 195 of the 209 answers that named Zscaler Private Access and are not a share of its labels.
Domains cited
cyberpress.org79
cybersecuritynews.com61
zendikt.com58
expertinsights.com56
gartner.com51
portnox.com51
petronellatech.com48
venn.com44
zscaler.comYour site43
akamai.com40
488 of the 531 domain citations in answers naming Zscaler Private Access came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
zscaler.com ranks first on Google for the category's searches. In the answers, Zscaler Private Access takes 3% of first choices and Twingate takes 39%.ShowHide
Search and answers
zscaler.com ranks first on Google for the category's searches. In the answers, Zscaler Private Access takes 3% of first choices and Twingate takes 39%.
ShowHideIn search
Google, US estimatesPosition for “ztna solution”
1
Position for “ztna solutions”
–
not in the top ten
- Searches for its name, Google
- 590 a month (“zscaler private access”)
- AI search demand for its name, est.
- 16 a month
- Its company's site
- zscaler.com shared with Zscaler's other products; the figures are the site's
- Organic visits to its site
- about 103,886 a month
- Searches its site ranks for
- 10,238 · 1,697 in the top three
- Sites linking to it
- 19,207
- Paid Google search
- 16 searches its ads show for, about 426 clicks and $9,116 a month (estimate)
In answers
This editionShare of first choices
3%
rank 6 of 66 in ZTNA
Segment leader
39%
Twingate
- First choices
- 37 across its categories
- Named in
- 209 answers
- Its own site cited
- in 195 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Zscaler Private Access
What the judge wrote, as written, with how often. The vendor table decides that these count as Zscaler Private Access; a claim can dispute any of them.
Zscaler 32Zscaler Private Access (ZPA) 17Zscaler ZPA 2Zscaler (Private Access) 1Zscaler (ZPA - Zscaler Private Access) 1Zscaler (ZTNA / Internet Security Cloud) 1Zscaler (Zero Trust Exchange) 1Zscaler Private Access / Zero Trust Exchange 1
Follow Zscaler Private Access
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zscaler is the company behind Zscaler Private Access.ShowHide
The company
Zscaler is the company behind Zscaler Private Access.
ShowHideOn record
Company records- Also from Zscaler
- Zscaler, Zscaler Advanced SSPM, Zscaler DNS Security, Zscaler DSPM, Zscaler Deception, Zscaler Internet Access, Zscaler Posture, Zscaler Posture Control and 7 more
In its own words
Stated by the vendor, not checked- Positioning
- Private Clouds are a logical grouping of Private Cloud Controller groups, App Connector groups, Private Service Edge for Private Access (ZPA) groups, and log receivers.
- For
- your organization
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Zscaler Private Access's own pages state, read September 28, 2026: help.zscaler.com/zpa/about-private-clouds, help.zscaler.com/zpa/editing-private-clouds, help.zscaler.com/zpa/configuring-private-clouds, help.zscaler.com/zpa/about-private-access-roles, help.zscaler.com/zpa/what-zscaler-private-access. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zscaler Private Access's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zscaler Private Access, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zscaler Private Access by email, built from the raw record of the edition. It shows:
- where Zscaler Private Access is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zscaler Private Access, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.