Every category where a model named Zscaler for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AI security platforms	Security operations	0%	81 of 233	0%	3	under 10 labels · led by SentinelOne Singularity at 11%
Network access control	Network and edge	0%	32 of 111	0%	3	under 10 labels · led by Portnox Cloud at 35%
Client-side protection	Security operations	0%	70 of 120	0%	2	under 10 labels · led by cside at 13%
SD-WAN	Network and edge	0%	34 of 73	0%	2	under 10 labels · led by Fortinet Secure SD-WAN at 50%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Cloud-native application protection	Cloud and infrastructure	0%	60 of 70	0%	1	under 10 labels · led by Wiz at 37%	newNew since September 2026: not ranked then, 0% now.
Enterprise browsers	Security operations	0%	48 of 80	0%	1	under 10 labels · led by Google Password Manager at 26%
Next-generation firewalls	Network and edge	0%	54 of 83	0%	1	under 10 labels · led by Fortinet FortiGate at 73%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Proxy and web data providers	Data platform	0%	52 of 92	0%	1	under 10 labels · led by Decodo at 41%

Movement

This is the first edition on this tier, so no move can be computed for Zscaler yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Zscaler across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	1	2	3
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	3	3
Perplexity Sonar	0	0	0
Grok 4.20	0	0	0
Mistral Small	0	1	1
DeepSeek V4 Flash	1	1	2
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	2	1	3
Kimi K2	0	1	1
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labelsNone

Paraphrase5 labels1

Comparative7 labelsNone

Budget-constrained7 labels2

Scale-constrained13 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative49 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“ZTNA (Zero Trust Network Access): Solutions like Zscaler, SentinelOne, or CrowdStrike” Qwen 3.7 Flash · NAC · negative prompt · alternative

“If your workforce is 100% Remote: Skip the appliance and look at Zscaler or Netskope” Qwen 3.7 Flash · Firewalls · comparative prompt · alternative

“SDP/ZTA solutions (e.g., Cloudflare Access, Zscaler) rather than traditional NAC” DeepSeek V4 Flash · NAC · negative prompt · alternative

“If you need comprehensive security and threat protection” Claude Haiku 4.5 · Enterprise browsers · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Zscaler, over the 49 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zscaler was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Netskope15 of 491Not among the top eight

CrowdStrike10 of 490Not among the top eight

Palo Alto Networks9 of 491Not among the top eight

SentinelOne Singularity8 of 491Not among the top eight

Fortinet FortiGate7 of 494Not among the top eight

Darktrace7 of 490Not among the top eight

CrowdStrike Falcon6 of 492Not among the top eight

Wiz6 of 490Not among the top eight

Palo Alto Networks NGFW5 of 492Not among the top eight

Microsoft Defender for Endpoint5 of 491Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zscaler. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 34 of the 49 answers that named Zscaler and are not a share of its labels.

Domains cited

paloaltonetworks.com10

underdefense.com9

fortinet.com8

checkpoint.com7

cybersecuritynews.com7

g2.com7

expertinsights.com6

microsoft.com6

crowdstrike.com5

cyberpress.org5

Seventy of the seventy domain citations in answers naming Zscaler came from somebody else's page.

Pages cited

zscaler.com/pricing-and-plans4

acronis.com/en/blog/posts/best-ai-security-tools-smb3

cybersecuritynews.com/best-next-generation-firewall3

gartner.com/en/research/magic-quadrant3

gbhackers.com/ngfw-solutions-compared-features-pricing3

guideflow.com/blog/best-ai-cybersecurity-solutions3

perkinssecurity.com/index-9.html2

acronis.com/en/blog/posts/ai-security-solutions-what-they-are-and-how-to-choose-one2

Pages are listed as the models cited them.

Search and answers

zscaler.com is not in Google's top ten for any of the category's searches. In the answers, Zscaler takes 0% of first choices and SentinelOne Singularity takes 11%.

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In search

Google, US estimates

Position for “ai security platform”

–

not in the top ten

Position for “ai security platforms”

–

not in the top ten

Searches for its name, Google: 60,500 a month (“zscaler”)
AI search demand for its name, est.: 3,104 a month
Organic visits to its site: about 103,886 a month
Searches its site ranks for: 10,238 · 1,697 in the top three
Sites linking to it: 19,207
Paid Google search: 16 searches its ads show for, about 426 clicks and $9,116 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 110 text, 10 video · 66 shown in the last 30 days

First shown January 2023, as ZSCALER, INC., verified. Ads started 2025-10 to 2026-09: 104 in the year, 16 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 81 of 233 in AI security

Segment leader

11%

SentinelOne Singularity

First choices: 3 across its categories
Named in: 49 answers
Its own site cited: in 34 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on zscaler.com

4,183

subdomains included

Content

counted in the table below

Documentation

4,114

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	8	3	2026-09-09	SASE
Case study	6	1	2026-08-24
Conference or event	6	undated
Comparison	5	undated
Glossary or explainer	4	undated
Report or ebook	2	undated
Template or tool	1	undated
News or press	1	undated

Most recent

2026-09-09Ai raising stakes soc here s what comes next blog
2026-08-24How deception helps amex global business travel trap autonomous ai attacks case study
2026-08-11Hidden threat your software development lifecycle why self hosted runners blog
2026-07-13Formula one and cybersecurity ai era blog
2026-06-25Ai paradox earn enough trust move fast you have trust nothing blog
2026-01-27Ai now default enterprise accelerator takeaways threatlabz 2026 ai security blog

How it is countedHide how it is counted

Every page zscaler.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Zscaler

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Zscaler is its own company.

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On record

Company records

Also from Zscaler: Zscaler Advanced SSPM, Zscaler DNS Security, Zscaler DSPM, Zscaler Deception, Zscaler Internet Access, Zscaler Posture, Zscaler Posture Control, Zscaler Private Access and 7 more

In its own words

Stated by the vendor, not checked

Positioning: Leading cloud enterprise security provider for Zero Trust
zscaler.com
For: global businesses
zscaler.com
Customers named: Deutsche Börse GroupT-MobileSiemensUnited AirlinesAmex Global Business Travel
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting

What Zscaler's own pages state, read September 28, 2026: zscaler.com, trust.zscaler.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zscaler's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zscaler, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Zscaler by email, built from the raw record of the edition. It shows:

where Zscaler is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Zscaler, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.