Every category where a model named Zscaler for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Zero trust network access	Network and edge	2%	9 of 71	62%	16	criticized challenger
Data loss prevention	Security operations	0%	12 of 84	6%	18	accepted challenger
Next-generation firewalls	Network and edge	0%	26 of 100	0%	3	under 10 labels · led by Fortinet FortiGate at 61%
SD-WAN	Network and edge	0%	36 of 53	0%	1	under 10 labels · led by Fortinet Secure SD-WAN at 41%
Vulnerability management platforms	Security operations	0%	60 of 80	0%	1	under 10 labels · led by Rapid7 InsightVM at 45%

Movement

This is the first edition on this tier, so no move can be computed for Zscaler yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Zscaler across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	1	1	4
GPT-5.4 mini	0	1	1	0	2
Gemini 3.5 Flash	0	2	1	2	5
Perplexity Sonar	0	1	1	1	3
Grok 4.1 Fast	0	2	1	2	5
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	1	3	1	5
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	0	2	1	2	5
Kimi K2	0	1	1	1	3
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	1	1	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labels1

Paraphrase11 labels1

Comparative19 labels1not counted in share

Budget-constrained17 labelsNone

Scale-constrained19 labels1

Negative23 labels1not counted in share

First choiceAlternativeMentionNegative97 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“### Best Overall: Zscaler” Claude Haiku 4.5 · ZTNA · paraphrase prompt · first choice

“Prefer modern alternatives: Look at contextual/ML-driven options (e.g., Netskope, Zscaler, Varonis) rated higher” Grok 4.1 Fast · DLP · negative prompt · alternative

“Look for ZTNA solutions with a highly distributed global edge network (such as Cloudflare or Zscaler)” Gemini 3.5 Flash · ZTNA · scale prompt · alternative

“Better if you want ZTNA as part of a larger security stack rather than a standalone VPN replacement.” Perplexity Sonar · ZTNA · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“CVE-2025-54982 - SAML authentication bypass; failed to validate SAML assertion signatures | Complete authentication bypass” Kimi K2 · ZTNA · negative prompt · hard negative

“Enterprise-heavy like Zscaler/Palo Alto? Avoid—custom pricing often $15+/user, no free tiers.” Grok 4.1 Fast · ZTNA · budget prompt · hard negative

“Caution Regarding Cost & Complexity: Zscaler ... faces consistent pushback regarding total cost of ownership (TCO) and operational friction.” Qwen 3.7 Flash · ZTNA · negative prompt · soft negative

“Zscaler (CVE-2025-54982): Had a SAML authentication bypass ... (Note: All three of the above vendors quickly remediated these specific bugs)” Gemini 3.5 Flash · ZTNA · negative prompt · soft negative

Named alongside

The products named in the same answers as Zscaler, over the 97 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zscaler was named but was not.

ProductSame answerTook the first choice insteadHead to head

Microsoft Purview DLP36 of 9717Not in the top three

Forcepoint DLP35 of 973Not in the top three

Symantec Data Loss Prevention31 of 970Not in the top three

Netskope DLP29 of 972Not in the top three

Netskope27 of 970Not in the top three

Cloudflare One23 of 9714Not in the top three

Twingate20 of 976Not in the top three

Palo Alto Networks19 of 979Not in the top three

Proofpoint Enterprise DLP17 of 971Not in the top three

Fortinet16 of 973Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zscaler. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 71 of the 97 answers that named Zscaler and are not a share of its labels.

Domains cited

gartner.com34

decryptiondigest.com22

cyberpress.org20

cybersecuritynews.com18

expertinsights.com18

forcepoint.com17

strac.io15

underdefense.com15

cipherssecurity.com14

fortinet.com14

187 of the 187 domain citations in answers naming Zscaler came from somebody else's page.

Pages cited

gartner.com/reviews/market/data-loss-prevention20

forcepoint.com/blog/insights/best-dlp-software14

underdefense.com/blog/dlp-solutions14

petronellatech.com/blog/zero-trust-vendors-compared-top-10-smbs-202613

cybersecuritynews.com/best-ztna-solutions12

learn.g2.com/best-data-loss-prevention-software11

cyberpress.org/ztna-solutions-by-business-size10

aimultiple.com/ztna-solutions9

Pages are listed as the models cited them.

Names read as Zscaler

What the judge wrote, as written, with how often. The vendor table decides that these count as Zscaler; a claim can dispute any of them.

Zscaler DLP 6Zscaler (ZPA / Zero Trust Exchange) 1Zscaler (ZPA) 1Zscaler (Zero Trust Exchange) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zscaler's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zscaler, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zscaler.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.