50% of first choices, clear leader.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
“**Avoid** ... high‑end enterprise tools that are expensive, complex, and noisy (CrowdStrike without a dedicated SOC)” GLM 4.7 FlashX, negative prompt
“Tools like Avast Free, AVG, or built-in Windows Defender alone (without proper management) give a false sense of security.” DeepSeek V4 Flash, negative prompt
“described as a poor fit for SMBs because the **operational complexity and cost** are misaligned with small-business needs” Perplexity Sonar, negative prompt
“high CPU usage, slow performance ... Resource hog for SMBs with mixed/old fleets.” Grok 4.1 Fast, negative prompt
76 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1011 links across 216 sites, every framing counted. Ranked by the number of answers carrying the site or page. 1 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Microsoft Defender microsoft.com Microsoft Defender for Cloud 50% | 50% | 569 | 18,100 | 3,525 | 145,358,109 company | $12,455 | 103 |
| Bitdefender parent site Bitdefender GravityZone Small Business Security 8%, Bitdefender GravityZone Business Security 7%, Bitdefender Ultimate Small Business Security 2% | 17% | 22 | 90,500 | 3,261 | |||
| Huntress huntress.com Huntress Managed EDR 10% | 10% | 290 | 33,100 | 4,338 | 352,368 company | $15,522 | 120 |
| Bitdefender bitdefender.com Bitdefender GravityZone 7% | 7% | 99 | 90,500 | 3,261 | 649,861 company | 93 | |
| Sophos sophos.com Sophos Intercept X 7% | 7% | 252 | 18,100 | 2,046 | 186,716 company | $1,427 | 65 |
| Microsoft Defender parent site Microsoft Defender for Endpoint 3%, Microsoft Defender for Business / Endpoint 0% | 3% | 268 | 18,100 | 3,525 | |||
| SentinelOne parent site SentinelOne Singularity Endpoint 2% | 2% | 67 | 33,100 | 1,675 | |||
| Malwarebytes for Business malwarebytes.com | 2% | 22 | 90 | 4 | 2,387,578 | $62 | 99 |
| Norton Small Business norton.com | 2% | 11 | 1,715,290 | 86 | |||
| Avast Premium Business Security | 2% |
Google's top ten for the three searches hold 21 sites; 2 of them are among the sites the models cited here (g2.com, sentinelone.com). The first result for “best endpoint protection platform” is gartner.com.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:00 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 07:58 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:47 | yes | 12 | 20 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 08:57 | yes | 21 | 2 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:43 | yes | 21 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:27 | yes | 5 | 3 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:01 | yes | 23 | 22 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:16 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:29 | no | 0 | 35 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:59 | yes | 14 | 24 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:29 | yes | 19 | 58 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:49 | yes | 5 | 13 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:41 | yes | 3 | 20 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:47 | yes | 15 | 25 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:11 | yes | 9 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:15 | no | 0 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 11:27 | yes | 17 | 25 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 08:04 | yes | 24 | 4 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:46 | yes | 22 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:07 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:54 | yes | 24 | 23 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:47 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:26 | yes | 14 | 37 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:57 | yes | 17 | 20 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:04 | yes | 21 | 103 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:21 | yes | 9 | 21 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 09:03 | yes | 3 | 15 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:27 | yes | 14 | 23 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:26 | yes | 11 | 11 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:57 | yes | 2 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:12 | yes | 15 | 30 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 13:18 | yes | 18 | 4 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:51 | yes | 22 | 11 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:44 | yes | 10 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:10 | yes | 22 | 44 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:57 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:58 | yes | 5 | 36 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:57 | yes | 14 | 29 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:39 | yes | 13 | 36 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 07:41 | yes | 17 | 28 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:11 | yes | 6 | 21 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:31 | yes | 15 | 45 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:24 | yes | 9 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:20 | yes | 6 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:39 | yes | 19 | 20 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 07:42 | yes | 18 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:01 | yes | 22 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:25 | yes | 5 | 3 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 07:58 | yes | 25 | 25 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:46 | yes | 5 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:38 | yes | 5 | 20 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:16 | yes | 15 | 18 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:48 | yes | 17 | 49 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:26 | yes | 13 | 24 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:44 | yes | 2 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:25 | yes | 12 | 20 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:04 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:25 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 12:40 | yes | 8 | 23 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 13:13 | yes | 15 | 5 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:40 | yes | 25 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:32 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:27 | yes | 22 | 39 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:05 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:47 | no | 0 | 30 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:16 | yes | 19 | 25 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 07:49 | yes | 18 | 35 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:47 | no | 0 | 10 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:43 | yes | 1 | 12 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:38 | no | 0 | 4 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:45 | yes | 17 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:57 | yes | 3 | 4 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:27 | yes | 14 | 24 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 13:47 | yes | 19 | 5 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 11:51 | yes | 25 | 12 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:59 | yes | 11 | 11 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 07:43 | yes | 25 | 63 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:51 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:53 | yes | 10 | 49 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:10 | yes | 24 | 33 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:33 | yes | 22 | 43 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:09 | yes | 15 | 38 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:58 | yes | 3 | 15 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 07:51 | yes | 18 | 59 s |
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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