Every category where a model named ESET PROTECT for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Extended detection and response	Security operations	2%	9 of 61	0%	4	under 10 labels · led by Microsoft Defender XDR at 63%
Endpoint protection	IT operations and endpoint	2%	10 of 99	0%	11	accepted challenger
Endpoint detection and response	Security operations	2%	9 of 54	0%	8	under 10 labels · led by Bitdefender GravityZone at 20%

Movement

This is the first edition on this tier, so no move can be computed for ESET PROTECT yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated ESET PROTECT across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	1	2	1	4
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	2	2	4
Mistral Small	2	1	0	3
DeepSeek V4 Flash	0	2	2	4
Llama 4 Maverick	0	1	1	2
Qwen 3.7 Flash	0	2	0	2
Kimi K2	0	1	1	2
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labelsNone

Paraphrase14 labels3

Comparative15 labelsNone

Budget-constrained10 labels1

Scale-constrained4 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative58 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“ESET Protect Advanced is often recommended for its balance of protection, ease of use, and low overhead” Mistral Small · Endpoint protection · paraphrase prompt · first choice

“ESET PROTECT Enterprise is a particularly strong choice for mid-sized organizations.” Claude Haiku 4.5 · XDR · paraphrase prompt · first choice

“Ranked as the best overall EDR for small and mid-size businesses in 2026” Mistral Small · EDR · budget prompt · first choice

“A lightweight prevention solution ideal for mid-sized organizations seeking reliable protection with low system impact.” Llama 4 Maverick · Endpoint protection · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as ESET PROTECT, over the 58 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ESET PROTECT was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bitdefender GravityZone32 of 585Not in the top three

SentinelOne Singularity29 of 584Not in the top three

CrowdStrike Falcon25 of 5812Not in the top three

Microsoft Defender for Endpoint25 of 587Not in the top three

Sophos Intercept X22 of 580Not in the top three

Huntress Managed EDR20 of 585Not in the top three

Microsoft Defender for Cloud19 of 5813Not in the top three

Palo Alto Networks Cortex XDR13 of 580Not in the top three

CrowdStrike11 of 582Not in the top three

SentinelOne9 of 581Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ESET PROTECT. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 57 of the 58 answers that named ESET PROTECT and are not a share of its labels.

Domains cited

gbhackers.com37

cyberpress.org30

cybersecuritynews.com20

huntress.com19

cnicsolutions.com18

deel.com17

sentinelone.com17

expertinsights.com15

gartner.com14

docs.broadcom.com13

200 of the 200 domain citations in answers naming ESET PROTECT came from somebody else's page.

Pages cited

gbhackers.com/best-business-antivirus-compared26

gbhackers.com/best-edr-solutions-compared21

huntress.com/internal-it-cybersecurity-guide/best-endpoint-protection-for-small-businesses17

deel.com/blog/best-endpoint-protection-for-business16

cnicsolutions.com/cybersecurity-threat-protection/best-endpoint-protection-edr-solutions-f15

cyberpress.org/edr-solutions-by-business-size15

docs.broadcom.com/doc/kuppingercole-leadership-compass-endpoint-protection-detection-and-r13

consilien.com/news/best-edr-software-smb-202612

Pages are listed as the models cited them.

Names read as ESET PROTECT

What the judge wrote, as written, with how often. The vendor table decides that these count as ESET PROTECT; a claim can dispute any of them.

ESET PROTECT Platform 3ESET Protect Advanced 3ESET 2ESET PROTECT Enterprise 2ESET Protect 2ESET PROTECT Entry 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ESET PROTECT's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ESET PROTECT, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at eset.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.