AI Indexes
IT AI Index
October 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Identity and access › Password managers › Small business › October 2026 Edition

Business password managers for small business buyers

Asked as “business password manager”, and as “team password vault”, on behalf of a small B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
49%
Clear leader
49Bitwarden411Password04LastPass06others

49% of first choices, clear leader.

Since September 2026↗new leaderNew leader since September 2026: Bitwarden (51%) replaces 1Password (42% then, 37% now), 14 points clear, past the 11-point floor.Bitwarden leads at 51%, replacing 1Password, which led at 42% and stands at 37% now: 14 points clear, past the floor.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Bitwarden49%4%68endorsed leader▲+13Since September 2026: 38% → 51%, +13 points. Past the 11-point floor: movement. Read over the models both editions asked.38% → 51%
021Password41%6%69endorsed leader▼−5Since September 2026: 42% → 37%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.42% → 37%
03RoboForm4%0%17accepted challenger▲+2Since September 2026: 2% → 5%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 5%
04LastPass4%61%46criticized challenger▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 5%
Show the three products at 0%, ordered by negative rate
07Dashlane0%21%39accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%
06NordPass0%3%35accepted challenger▼−11Since September 2026: 11% → 0%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.11% → 0%
05Keeper Security0%2%43accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All six head-to-head pages: the top four products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Bitwarden49%
021Password41%
03RoboForm4%
04LastPass4%
05Keeper Security0%
06NordPass0%
07Dashlane0%

What they warned about

Six of fourteen models held their first choice under the paraphrase. GPT-5.4 mini, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
LastPass
61%
28 of 46 labels negative · 14 of 14 models · 14 hard negative
“Multiple high-profile breaches (2022-2023): Unauthorized access to development environment, source code theft, and encrypted vault data compromise” GLM 4.7 FlashX, negative prompt
Dashlane
21%
8 of 39 labels negative · 7 of 14 models · 2 hard negative
“2026 vault theft incident: Hackers brute-forced the two-factor authentication system and accessed at least a dozen encrypted customer vaults” GLM 4.7 FlashX, negative prompt
Apple Passwords
100%
5 of 5 labels negative · 5 of 14 models · 5 hard negative
“unlike consumer-grade tools such as Chrome, Google Account storage or Apple Keychain, which lack corporate-level security and visibility” Muse Glimmer 30B, negative prompt
Google Password Manager
100%
5 of 5 labels negative · 5 of 14 models · 5 hard negative
“singled out as lacking corporate-level security and visibility... "If you manage teams or compliance: skip built-in and use a dedicated password manager"” Muse Glimmer 30B, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

73 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 948 links across 170 sites, every framing counted. Ranked by the number of answers carrying the site or page. 1 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.

vendor site · LastPass45 answers · 91 citations · 12 models
vendor site · Bitwarden43 answers · 88 citations · 12 models
43 answers · 53 citations · 12 models
39 answers · 44 citations · 12 models
vendor site · 1Password35 answers · 45 citations · 12 models
31 answers · 35 citations · 11 models
28 answers · 32 citations · 8 models
28 answers · 28 citations · 9 models
vendor site · G224 answers · 24 citations · 9 models
22 answers · 22 citations · 8 models
21 answers · 26 citations · 8 models
vendor site · Dashlane18 answers · 25 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best business password manager”, “business password manager”, “business password managers”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Bitwarden bitwarden.com
Bitwarden 49%, bitwarden.com 0%
49%206165,0002,160474,514$62522
1Password 1password.com41%281201,0003,085927,2631204
RoboForm roboform.com4%4218,100665200,20552
LastPass lastpass.com4%113201,0002,7131,804,249$1,220532
TeamPassword teampassword.com2%2
Keeper keepersecurity.com
Keeper Security 0%
0%14018,100278126,627 company$1,7021183
NordPass nordpass.com0%8822,200636505,82474
Dashlane dashlane.com0%12960,500856318,1681201
Proton proton.me
Proton Pass 0%
0%1533,1002973,125,854 company120
RoboForm for Teams0%

Google's top ten for the three searches hold 20 sites; 6 of them are among the sites the models cited here (1password.com, bitwarden.com, blog.lastpass.com, dashlane.com, pcmag.com, security.org). The first result for “best business password manager” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best business password manager for a small B2B company?”Paraphrase“Which team password vault would you recommend to a small business that sells to other businesses?”Comparative“What are the top business password managers for a small team and how do they differ?”Budget-constrained“What is the best business password manager for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a business password manager. What should we look at?”Negative“Which business password managers should a small business avoid or be cautious about?”
Claude Haiku 4.5Bitwarden
Two alternatives1Password, NordPass
BitwardenHeld
One alternative1Password
1Password
Three alternativesBitwarden, Keeper Security, NordPass
Bitwarden
Three alternativesNordPass, Proton Pass, RoboForm
no first choiceagainst: 1Password, Bitwarden, LastPass, Norton Password Manager
GPT-5.4 mini1Password
One alternativeBitwarden
against: Dashlane, Keeper Security
1Password, BitwardenChanged
Two alternativesDashlane, Keeper Security
1Password
Five alternativesBitwarden, Dashlane, Keeper Security, LastPass, NordPass
Bitwarden
One alternative1Password
no first choiceagainst: LastPass
Gemini 3.5 Flash1Password
Three alternativesBitwarden, Keeper Security, NordPass
1PasswordHeld
Two alternativesBitwarden, Keeper Security
1Password
Four alternativesBitwarden, Dashlane, Keeper Security, NordPass
Bitwarden
Four alternatives1Password, RoboForm, Vaultwarden, Zoho Vault
1Password
Two alternativesBitwarden, Keeper Security
against: Apple Passwords, BeyondTrust, CyberArk, Delinea Secret Server, Google Password Manager, Kaspersky, KeePass, KeePassXC, LastPass, Microsoft Edge Password Manager, Norton
Perplexity Sonar1Password
Four alternativesBitwarden, Keeper Security, NordPass, RoboForm
1PasswordHeld
Two alternativesBitwarden, RoboForm for Teams
1Password, RoboForm
Three alternativesBitwarden, Keeper Security, NordPass
Bitwarden
Two alternativesNordPass, RoboForm
no first choiceagainst: Apple Passwords, Google Password Manager, LastPass
Grok 4.1 FastBitwarden
Two alternatives1Password, Keeper Security
against: LastPass
BitwardenHeld
One alternative1Password
against: LastPass, NordPass
1Password, Bitwarden, Keeper Security
Two alternativesDashlane, NordPass
against: LastPass
Bitwarden
Two alternativesNordPass, RoboForm
against: 1Password, LastPass
no first choice
Four alternatives1Password, Bitwarden, Dashlane, Keeper Security
against: LastPass
against: Browser-built-in managers, KeePass, LastPass, Norton Password Manager, RoboForm Everywhere
Mistral SmallBitwarden, LastPass
One alternative1Password
1PasswordChanged
Two alternativesLastPass, RoboForm
Bitwarden
Three alternatives1Password, Dashlane, Keeper Security
against: LastPass
Bitwarden, RoboFormno first choiceagainst: LastPassagainst: Bitwarden, Dashlane, LastPass, LifeLock Password Manager
DeepSeek V4 Flash1Password
Three alternativesBitwarden, Keeper Security, NordPass
BitwardenChanged
Three alternatives1Password, Keeper Security, NordPass
1Password, Bitwarden
Two alternativesKeeper Security, NordPass
against: Dashlane, LastPass
Bitwarden
One alternativeRoboForm
against: LastPass
no first choiceagainst: LastPassagainst: Browser-based password managers, Dashlane, LastPass, OneLogin, Zoho Vault
Llama 4 Maverickno first choiceLastPassChanged
Two alternatives1Password, RoboForm
RoboForm
Three alternatives1Password, LastPass, NordPass
RoboForm
Two alternativesLastPass, NordPass
no first choiceagainst: LastPass, ManageEngine Password Manager Pro
Qwen 3.7 Flash1Password, Bitwardenagainst: Dashlane1PasswordChanged
Two alternativesBitwarden, Keeper Security
1Password
Three alternativesBitwarden, Dashlane, NordPass
Bitwarden
Two alternatives1Password, RoboForm
1Password
Three alternativesBitwarden, Dashlane, Keeper Security
against: LastPass, Okta, Ping Identity
against: Apple Passwords, Google Password Manager, KeePassXC, LastPass, Microsoft Edge Password Manager
Kimi K21Password
Four alternativesBitwarden, Dashlane, LastPass, NordPass
1Password, BitwardenChangedagainst: LastPass1Password, Bitwarden, NordPassagainst: Dashlane, LastPassBitwarden
Two alternativesDashlane, NordPass
no first choiceagainst: Browser-based password managers, LastPass
GLM 4.7 FlashXBitwarden
Two alternatives1Password, LastPass
TeamPasswordChanged
One alternativeLastPass
1Password
Four alternativesBitwarden, Dashlane, Keeper Security, NordPass
Bitwarden
Two alternativesDashlane, Zoho Vault
against: 1Password
Bitwarden
Three alternatives1Password, NordPass, RoboForm
against: Apple Passwords, Dashlane, Firefox, Google Password Manager, LastPass, LifeLock, Microsoft Edge Password Manager, OneLogin
MiniMax M2.51Password
Four alternativesBitwarden, Dashlane, Keeper Security, LastPass
against: Delinea Secret Server
BitwardenChanged
Three alternatives1Password, Keeper Security, LastPass
Bitwarden
Three alternatives1Password, Dashlane, Keeper Security
against: LastPass
no first choice1Password
Two alternativesBitwarden, Keeper Security
against: LastPass, Norton Password Manager, Passwordstate
GPT-6 Luna1Password
One alternativeBitwarden
1PasswordHeld
Two alternativesBitwarden, Teams Starter Pack
1Password
Four alternativesBitwarden, Dashlane, Keeper Security, NordPass
Bitwarden
One alternative1Password
no first choiceagainst: 1Password, Bitwarden, Dashlane, LastPass
Muse Glimmer 30B1Password
Three alternativesBitwarden, Keeper Security, NordPass
1PasswordHeld
One alternativeBitwarden
1Password
Four alternativesBitwarden, Dashlane, Keeper Security, NordPass
Bitwarden
Two alternativesNordPass, RoboForm
no first choiceagainst: Apple Passwords, Google Password Manager, LastPass
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:00yes97 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:17yes44 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-01 13:04yes2022 s
Direct recommendationPerplexity Sonarsonar2026-10-01 07:56yes185 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 12:23yes1810 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-01 11:19yes136 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 08:49yes1830 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 07:45yes59 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 12:47no024 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:59yes918 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 12:19yes2287 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:39no038 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-01 12:35yes213 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 13:39yes1825 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:40no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:16yes55 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-01 13:00yes1425 s
ParaphrasePerplexity Sonarsonar2026-10-01 11:56yes193 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:10yes1911 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-01 12:47yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 08:10yes2324 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 07:26yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 12:16no031 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-01 12:47yes1917 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:55yes2352 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:32yes526 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-01 11:02yes29 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 11:20yes1323 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 12:21yes910 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 07:48yes69 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:22yes918 s
ComparativePerplexity Sonarsonar2026-10-01 11:46yes205 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 07:50yes219 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-01 07:50yes158 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 11:32yes2044 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:28yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 07:41yes927 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:07yes1128 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 12:23yes1440 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 07:53yes1320 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-01 10:07yes522 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 09:02yes1544 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:03yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:43yes23 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:25yes1919 s
Budget constrainedPerplexity Sonarsonar2026-10-01 12:09yes204 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:18yes208 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 08:45yes52 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 12:26yes2429 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 10:27yes51 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 10:54yes516 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 12:15yes1417 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:45yes2585 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 07:44yes545 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-01 10:31yes211 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 07:59yes1331 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:16no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 07:41no06 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 11:00no014 s
Scale constrainedPerplexity Sonarsonar2026-10-01 08:42yes185 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:12yes148 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 11:51no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 09:08yes1027 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 13:37yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 09:54no027 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 07:59yes1017 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:10yes1520 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 13:40yes519 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-01 13:19yes519 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 13:51no08 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:22yes198 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:51yes410 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-01 11:38yes1522 s
Negative framingPerplexity Sonarsonar2026-10-01 11:12yes204 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 08:47yes249 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-01 11:45yes148 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 07:58yes2437 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 11:04yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 09:05no035 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:52yes1927 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:51yes2473 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:04yes2446 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-01 11:00yes346 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 13:27yes2338 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Delinea read as Delinea Secret Server
Keeper read as Keeper Security
Keeper (Business Plan) read as Keeper Security
Keeper Business read as Keeper Security
Keeper Business Starter read as Keeper Security
Microsoft Edge read as Microsoft Edge Password Manager
Unresolved, counted raw
Browser-built-in managers (Chrome, Safari, Edge, Firefox)
LifeLock
LifeLock Password Manager
RoboForm Everywhere
RoboForm for Teams
Sticky Password for Teams
Teams Starter Pack
bitwarden.com
Discontinued, still offered
No shut-down product was recommended here.
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