Every category where a model named NordPass for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Business password managers	Identity and access	4%	3 of 35	3%	34	accepted challenger
Multi-factor authentication	Identity and access	0%	43 of 78	0%	1	under 10 labels · led by Cisco Duo at 42%

Movement

This is the first edition on this tier, so no move can be computed for NordPass yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated NordPass across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	0	2
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	3	1	0	4
Grok 4.1 Fast	0	2	2	0	4
Mistral Small	1	0	2	0	3
DeepSeek V4 Flash	0	4	0	0	4
Llama 4 Maverick	1	0	1	0	2
Qwen 3.7 Flash	0	2	0	0	2
Kimi K2	0	5	1	0	6
GLM 4.7 FlashX	0	2	0	1	3
MiniMax M2.5	0	3	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct17 labels2

Paraphrase11 labelsNone

Comparative32 labels1not counted in share

Budget-constrained22 labels5

Scale-constrained8 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative97 labels in all, every segment counted; 7 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best business password manager for a company with a limited budget is NordPass Business or RoboForm Business” Llama 4 Maverick · Password managers · budget prompt · first choice

“NordPass Teams and Bitwarden are the top recommendations for a company with a limited budget.” Mistral Small · Password managers · budget prompt · first choice

“If your team is 10 users or fewer and you want the absolute cheapest option, NordPass at ~$2/user/month is worth considering, though it may have fewer advanced admin controls.” Kimi K2 · Password managers · budget prompt · alternative

“if you want a simple, price‑driven solution for remote teams, NordPass Business is a solid alternative” GLM 4.7 FlashX · Password managers · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“While NordPass itself hasn't been breached, its parent company (NordVPN) was hacked in 2018” GLM 4.7 FlashX · Password managers · negative prompt · soft negative

Named alongside

The products named in the same answers as NordPass, over the 97 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NordPass was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bitwarden94 of 9736Compare →

1Password85 of 9742Compare →

Keeper Security77 of 9712Not in the top three

Dashlane49 of 970Not in the top three

RoboForm41 of 971Not in the top three

LastPass28 of 970Not in the top three

Proton Pass22 of 971Not in the top three

Zoho Vault16 of 970Not in the top three

ManageEngine Password Manager Pro9 of 970Not in the top three

Securden Password Vault5 of 970Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named NordPass. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 92 of the 97 answers that named NordPass and are not a share of its labels.

Domains cited

pcmag.com69

security.org58

techrepublic.com49

petronellatech.com47

bitwarden.com35

passwordmanager.com35

pwdfortress.com34

allaboutcookies.org29

techbullion.com29

ifeeltech.com27

412 of the 412 domain citations in answers naming NordPass came from somebody else's page.

Pages cited

pcmag.com/picks/the-best-password-managers-for-businesses68

security.org/password-manager/best/business57

petronellatech.com/blog/best-password-managers-for-business-2026-comparison-guide47

techrepublic.com/article/enterprise-password-managers37

pwdfortress.com/en/blog/best-password-manager-for-business31

techbullion.com/best-password-manager-business29

allaboutcookies.org/best-password-managers-for-businesses28

ifeeltech.com/blog/best-password-manager27

Pages are listed as the models cited them.

Names read as NordPass

What the judge wrote, as written, with how often. The vendor table decides that these count as NordPass; a claim can dispute any of them.

NordPass Business 15NordPass Teams 2

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when NordPass's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as NordPass, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at nordpass.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.