Small business▲+13Since September 2026: 38% → 51%, +13 points. Past the 11-point floor: movement. Read over the models both editions asked.
51%from 38% in September 2026
Cleared the floor by 2 pointsRank 2 → 1 of 35
4 categories · RankedBitwarden
227Judge labels
65First choices
11Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
49% in Password managers for small business buyers
Rank 2 of 35 in the mid-market standingendorsed leader
4 of 14 models made it the first choice on the direct prompt; 4% of its 72 labels there were negative.
What the models named instead of Bitwarden →By buyer segmentStrongest at small business.
Small business1 of 38
49%68 labels
endorsed leader
Mid-market2 of 35
43%72 labels
endorsed leader
Enterprise2 of 37
34%69 labels
endorsed leader
In password managers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Bitwarden for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business password managers | Identity and access | 43% | 2 of 35 | 4% | 72 | endorsed leader | ▼−6Since September 2026: 49% → 43%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Client-side protection | Security operations | 0% | 42 of 120 | 0% | 1 | under 10 labels · led by cside at 13% | |
| IT documentation | IT operations and endpoint | 0% | 44 of 92 | 0% | 1 | under 10 labels · led by Hudu at 17% | |
| Privileged access management | Identity and access | 0% | 26 of 73 | 0% | 1 | under 10 labels · led by Delinea Secret Server at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Bitwarden held within the floor in all four categories: no change cleared 11 points.
Best category · Password managers · by segment
Mid-market▼−6Since September 2026: 49% → 43%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
43%from 49% in September 2026
Inside the floor by 5 pointsRank 1 → 2 of 35
Enterprise▼−9Since September 2026: 43% → 33%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
33%from 43% in September 2026
Inside the floor by 2 pointsRank 1 → 2 of 37
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Password managers | 49% | 43% | ▼−6Since September 2026: 49% → 43%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 → 2 of 35 |
| Client-side protection | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 120, unchanged |
| IT documentation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 44 of 92, unchanged |
| PAM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 49 → 26 of 73 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Bitwarden across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Bitwarden across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 2 | 0 | 1 | 5 |
| GPT-5.4 mini | 2 | 3 | 0 | 0 | 5 |
| Gemini 3.5 Flash | 2 | 6 | 0 | 0 | 8 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.20 | 3 | 3 | 0 | 0 | 6 |
| Mistral Small | 4 | 0 | 1 | 0 | 5 |
| DeepSeek V4 Flash | 1 | 4 | 1 | 0 | 6 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 3 | 0 | 0 | 5 |
| Kimi K2 | 3 | 3 | 1 | 0 | 7 |
| GLM 4.7 FlashX | 2 | 2 | 1 | 1 | 6 |
| MiniMax M2.5 | 3 | 2 | 1 | 0 | 6 |
| GPT-6 Luna | 1 | 3 | 0 | 0 | 4 |
| Muse Glimmer 30B | 3 | 2 | 0 | 1 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct39 labels13
Paraphrase38 labels11
Comparative41 labels14not counted in share
Budget-constrained47 labels36
Scale-constrained30 labels5
Negative32 labels11not counted in share
First choiceAlternativeMentionNegative227 labels in all, every segment counted; 65 of the 90 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Most mid-market companies find success with either 1Password (if UX/adoption matters most) or Bitwarden (if cost and transparency are priorities).” Claude Haiku 4.5 · Password managers · direct prompt · first choice
“Bitwarden is the best overall choice for most teams because it is repeatedly identified as the budget pick” Perplexity Sonar · Password managers · budget prompt · first choice
“Fully open-source, highly transparent, very cost-effective, and supports self-hosting for enterprise environments.” Gemini 3.5 Flash · Password managers · negative prompt · first choice
“I'd recommend Bitwarden Enterprise because it offers: - The best balance of security, features, and price” Kimi K2 · Password managers · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid (or at minimum, treat as high‑risk) LastPass, Dashlane, and Bitwarden” GLM 4.7 FlashX · Password managers · negative prompt · hard negative
“researchers demonstrate repeated failures in confidentiality and integrity protections in their "zero-knowledge encryption" implementations” Claude Haiku 4.5 · Password managers · negative prompt · soft negative
“security guarantees by cloud-based password manager software offered by Bitwarden, Dashlane and LastPass aren't as advertised.” Muse Glimmer 30B · Password managers · negative prompt · soft negative
Named alongside
The products named in the same answers as Bitwarden, over the 226 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bitwarden was named but was not.ShowHide
Named alongside
The products named in the same answers as Bitwarden, over the 226 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bitwarden was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Bitwarden. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 206 of the 226 answers that named Bitwarden and are not a share of its labels.
Domains cited
bitwarden.comYour site143
security.org93
blog.lastpass.com88
techrepublic.com88
1password.com87
petronellatech.com74
techradar.com72
selecthub.com64
dashlane.com50
viasocket.com49
665 of the 808 domain citations in answers naming Bitwarden came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
bitwarden.com ranks 2 on Google for the category's searches. In the answers, Bitwarden takes 43% of first choices and 1Password takes 47%.ShowHide
Search and answers
bitwarden.com ranks 2 on Google for the category's searches. In the answers, Bitwarden takes 43% of first choices and 1Password takes 47%.
ShowHideIn search
Google, US estimatesPosition for “business password manager”
2
Position for “business password managers”
7
- Searches for its name, Google
- 165,000 a month (“bitwarden”)
- AI search demand for its name, est.
- 2,160 a month
- Organic visits to its site
- about 474,514 a month
- Searches its site ranks for
- 7,137 · 1,221 in the top three
- Sites linking to it
- 22,976
- Paid Google search
- 1 searches its ads show for, about 12 clicks and $62 a month (estimate)
In answers
This editionShare of first choices
43%
rank 2 of 35 in password managers
Segment leader
47%
1Password
- First choices
- 65 across its categories
- Named in
- 226 answers
- Its own site cited
- in 206 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on bitwarden.com
13,992
subdomains included
Content
1,787
counted in the table below
Documentation
717
Product · Integration
37 · 7
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,373 | 16 | 2026-09-18 | ||
| Conference or event | 305 | undated | |||
| Glossary or explainer | 25 | 0 | 2026-06-18 | ||
| Comparison | 24 | undated | |||
| Template or tool | 20 | undated | |||
| Podcast or video | 18 | undated | |||
| Report or ebook | 9 | undated | |||
| News or press | 7 | undated | |||
| Case study | 6 | undated |
Most recent
- 2026-09-18Self host bitwarden on your fedramp compliant infrastructure blog
- 2026-09-15Bitwarden committed fedramp class d certification blog
- 2026-09-09Accelerate and customize onboarding with new invitation links blog
- 2026-09-08Bitwarden leads password managers with a 99 g2 satisfaction score blog
- 2026-09-03Using bitwarden with your apple vision pro blog
- 2026-09-01Manage multiple items easily with the new action bar blog
How it is countedHide how it is counted
Every page bitwarden.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Bitwarden
What the judge wrote, as written, with how often. The vendor table decides that these count as Bitwarden; a claim can dispute any of them.
Bitwarden Enterprise 18Bitwarden Teams 9Bitwarden Teams/Enterprise 3Bitwarden Business 2Bitwarden (Enterprise Plan) 1Bitwarden (Enterprise) 1Bitwarden (Secrets Manager) 1Bitwarden Business / Enterprise 1Bitwarden Enterprise / Teams 1Bitwarden/Vaultwarden 1
Follow Bitwarden
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Bitwarden is its own company.ShowHide
The company
Bitwarden is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- the trusted, open source password manager for individuals, teams, and enterprises
- For
- individuals, teams, and enterprises
- Price stated
- Free to start. bitwarden.com
- Starting price
- 1.65 bitwarden.com
- Free plan or trial
- Free to start. bitwarden.com
- Certifications
- ISO 27001SOC2 Type IISOC3HIPAASOC 2GDPRCCPAData Privacy Framework (DPF) compliant
- Hosting
- USEU
- Customers named
- NASARentokil InitialGlovoyellow arrowOLR RetailNamecheapOcrolusCity of Albany, OR
- Not stated on the pages read
- Integrations
What Bitwarden's own pages state, read September 28, 2026: bitwarden.com, bitwarden.com/pricing, bitwarden.com/compliance, bitwarden.com/products, bitwarden.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Bitwarden's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Bitwarden, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Bitwarden by email, built from the raw record of the edition. It shows:
- where Bitwarden is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Bitwarden, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Bitwarden is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Bitwarden is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideBitwarden is among the products AI models recommend first in Business password managers this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.