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Business password managers · September 2026 Edition

1Password vs NordPass

Eight of twelve models named 1Password first on the direct prompt; zero named NordPass. Both were named by all twelve models and 1Password carries 62 labels and NordPass 34, so the shares are not directly comparable.

1Password

endorsed leader

Named in four categories this edition.

NordPass

accepted challenger

Named in two categories this edition.

First-choice share42%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate15%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 9; printed, not drawn.
Labels6234A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, 1Password reading right to left. Rank and label count are printed, not drawn.Bitwarden was named alongside these two in twelve of the twelve direct answers. Bitwarden vs 1Password · Bitwarden vs NordPass

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the business password managers page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
1PasswordFirst choices, of twelve modelsNordPass
Direct80
Paraphrase100
Comparative80
Budget-constrained026 against 1Password
Scale-constrained10
Negative403 against 1Password · 1 against NordPass
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where 1Password and NordPass stood in it.

1Password first, NordPass an alternative

8 of 12 modelsNordPass was named in the answer but not as the choice, or not at all.
Claude Haiku 4.51Password alternatives: Bitwarden, Dashlane, Keeper Security, RoboForm
Gemini 3.5 Flash1Password alternatives: Bitwarden, Keeper Security
Perplexity Sonar1Password alternatives: Bitwarden, Keeper Security
Grok 4.1 Fast1Password, Bitwarden alternatives: Keeper Security
Mistral Small1Password, Bitwarden
DeepSeek V4 Flash1Password, Bitwarden alternatives: Keeper Security
Llama 4 Maverick1Password, Bitwarden
Qwen 3.7 Flash1Password alternatives: Bitwarden, NordPass

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniBitwarden alternatives: 1Password, Dashlane, Keeper Security
Kimi K2Bitwarden alternatives: 1Password, Keeper Security, NordPass
GLM 4.7 FlashXBitwarden alternatives: 1Password, Keeper Security
MiniMax M2.5Bitwarden alternatives: 1Password, Keeper Security

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
1Password leads by thirty-one points.
1Password42%#1 of 8
NordPass11%#3 of 8
The full small business standing →
Mid-marketThe figures above
1Password leads by thirty-eight points.
1Password42%#2 of 9
NordPass4%#3 of 9
The full mid-market standing →
Enterprise
1Password leads by thirty-two points.
1Password32%#2 of 6
NordPass0%#5 of 6
The full enterprise standing →

What the models said about 1Password

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“While premium services like 1Password and Dashlane are highly polished, they can quickly become expensive, often costing $8 or more per user per month.” Gemini 3.5 Flash · budget prompt · soft negative
“$7.99/user/month ... Best for: Companies where user experience and adoption are critical, and budget is less of a constraint.” GLM 4.7 FlashX · budget prompt · soft negative
“Known for its strong security features, user-friendly deployment, and mature admin controls. It is suitable for mid-size and enterprise teams.” Llama 4 Maverick · paraphrase prompt · first choice
“1Password is consistently ranked as the best overall business password manager due to its balance of security, features, and ease of use” MiniMax M2.5 · comparative prompt · first choice
“1Password Business - Excellent for teams with strong security features, intuitive interface, and good admin controls.” Claude Haiku 4.5 · paraphrase prompt · first choice

What the models said about NordPass

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“While NordPass itself hasn't been breached, its parent company (NordVPN) was hacked in 2018” GLM 4.7 FlashX · negative prompt · soft negative
“The best business password manager for a company with a limited budget is NordPass Business or RoboForm Business” Llama 4 Maverick · budget prompt · first choice
“NordPass Teams and Bitwarden are the top recommendations for a company with a limited budget.” Mistral Small · budget prompt · first choice
“If your team is 10 users or fewer and you want the absolute cheapest option, NordPass at ~$2/user/month is worth considering, though it may have fewer advanced admin controls.” Kimi K2 · budget prompt · alternative
Also compared
Bitwarden vs 1PasswordBitwarden vs NordPassThe full password managers standing

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.