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Business password managers · October 2026 Edition

1Password vs NordPass

Eleven of fourteen models named 1Password first on the direct prompt; zero named NordPass. Both were named by all fourteen models and 1Password carries 69 labels and NordPass 29, so the shares are not directly comparable.

1Password

endorsed leader

Named in five categories this edition.

NordPass

accepted challenger

Named in two categories this edition.

First-choice share47%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate13%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 7; printed, not drawn.
Labels6929A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, 1Password reading right to left. Rank and label count are printed, not drawn.Keeper Security was named alongside these two in thirteen of the fourteen direct answers. 1Password vs Bitwarden · 1Password vs RoboForm · Bitwarden vs NordPass

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the business password managers page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
1PasswordFirst choices, of fourteen modelsNordPass
Direct110
Paraphrase100
Comparative81
Budget-constrained016 against 1Password
Scale-constrained201 against NordPass
Negative103 against 1Password · 1 against NordPass
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, 1Password and NordPass were named in the same answer seventy-seven times, of the 315 answers naming 1Password and the 88 naming NordPass. In those answers NordPass took the first choice two times and 1Password forty.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where 1Password and NordPass stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
1Password NordPass first choice named as an alternative argued againstblank: not namedEach cell is one answer, 1Password on the left and NordPass on the right.

The direct prompt

The plain question, one answer per model, grouped by where 1Password and NordPass stood in it.

1Password first, NordPass an alternative

11 of 14 modelsNordPass was named in the answer but not as the choice, or not at all.
Claude Haiku 4.51Password, Bitwarden alternatives: Dashlane, Keeper Security
Gemini 3.5 Flash1Password alternatives: Bitwarden, Keeper Security
Perplexity Sonar1Password alternatives: Keeper Security, RoboForm
Grok 4.201Password alternatives: Bitwarden, Dashlane, Keeper Security
Mistral Small1Password, Bitwarden alternatives: Keeper Security, LastPass
DeepSeek V4 Flash1Password alternatives: Bitwarden, Keeper Security, NordPass
Qwen 3.7 Flash1Password alternatives: Bitwarden, Keeper Security
Kimi K21Password alternatives: Bitwarden, Keeper Security
MiniMax M2.51Password alternatives: Bitwarden, Keeper Security
GPT-6 Luna1Password alternatives: Bitwarden, Keeper Security
Muse Glimmer 30B1Password alternatives: Bitwarden, Keeper Security

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniBitwarden alternatives: 1Password, Dashlane, Keeper Security
GLM 4.7 FlashXBitwarden, Teams alternatives: 1Password, Dashlane, Keeper Security, LastPass, RoboForm

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Llama 4 Maverickno first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
1Password leads by forty-one points.
1Password41%#2 of 7
NordPass0%#6 of 7
The full small business standing →
Mid-marketThe figures above
1Password leads by forty-five points.
1Password47%#1 of 7
NordPass2%#4 of 7
The full mid-market standing →
Enterprise
1Password leads by forty-two points.
1Password44%#1 of 7
NordPass2%#5 of 7
The full enterprise standing →

What the models said about 1Password

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“vulnerabilities affecting several password manager browser extensions, including 1Password, Bitwarden, LastPass, and others” Claude Haiku 4.5 · negative prompt · soft negative
“you don't have to pay premium prices (like those of 1Password or Dashlane) to get enterprise-grade security” Gemini 3.5 Flash · budget prompt · soft negative
“For user adoption & polished experience: 1Password — best-in-class UX with dual-key security and free family accounts for employees.” DeepSeek V4 Flash · comparative prompt · first choice
“1Password Business as the top recommendation due to its balance of ease of use, robust administration, and deep integrations” Qwen 3.7 Flash · paraphrase prompt · first choice
“1Password for Business - Excellent for teams with strong security, team management features, and integration capabilities.” Claude Haiku 4.5 · paraphrase prompt · first choice

What the models said about NordPass

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“NordPass lacks some team management settings and does not offer combined business and family plans” Mistral Small · negative prompt · soft negative
“SSO/SCIM only on top Enterprise tier ... NordPass only includes them on Enterprise plan” DeepSeek V4 Flash · scale prompt · soft negative
“NordPass has proven to be the best password manager for business overall” Claude Haiku 4.5 · comparative prompt · first choice
“Top Pick: NordPass Teams” MiniMax M2.5 · budget prompt · first choice
“NordPass is ideal for small to mid-sized businesses looking for an affordable and intuitive high-security solution” Claude Haiku 4.5 · budget prompt · alternative
Also compared
1Password vs Bitwarden1Password vs RoboFormBitwarden vs NordPassRoboForm vs NordPassAll six head-to-head pages and the full password managers standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.