Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 6 → 8 of 35
2 categories · RankedDashlane
141Judge labels
2First choices
28Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
3% in Password managers for enterprise buyers
Rank 8 of 35 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 50 labels there were negative.
What the models named instead of Dashlane →By buyer segmentRead the same way at every buyer size.
Small business8 of 38
0%39 labels
accepted challenger
Mid-market8 of 35
0%50 labels
accepted challenger
Enterprise4 of 37
3%51 labels
accepted challenger
In password managers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Dashlane for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business password managers | Identity and access | 0% | 8 of 35 | 18% | 50 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Secrets management | Identity and access | 0% | 42 of 59 | 100% | 1 | under 10 labels · led by HashiCorp Vault at 31% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Dashlane held within the floor in all two categories: no change cleared 11 points.
Best category · Password managers · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 7 → 8 of 35
Enterprise▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 4 of 37, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Password managers | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 8 of 35 |
| Secrets | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 59, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Dashlane across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Dashlane across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 0 | 2 | 5 |
| GPT-5.4 mini | 0 | 2 | 1 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 1 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 3 | 2 | 0 | 5 |
| Mistral Small | 0 | 1 | 3 | 1 | 5 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 0 | 3 |
| Kimi K2 | 0 | 1 | 2 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 4 | 1 | 1 | 6 |
| MiniMax M2.5 | 0 | 0 | 2 | 3 | 5 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 1 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct25 labelsNone
Paraphrase16 labels1
Comparative39 labelsNone
Budget-constrained14 labels1
Scale-constrained20 labelsNone
Negative27 labelsNone
First choiceAlternativeMentionNegative141 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Free tools like the free tiers of Dashlane, NordPass... Dashlane Business | User-friendly, strong security features, SSO integration” DeepSeek V4 Flash · Password managers · negative prompt · alternative
“Dashlane Business if your team prioritizes a polished end-user experience and simple deployment.” GPT-5.4 mini · Password managers · direct prompt · alternative
“Top-rated business options without major disclosed breaches include ... and Dashlane Business.” Grok 4.20 · Password managers · negative prompt · alternative
“Dashlane rises to the top for its blend of security, scalability, and admin-friendly tools” Claude Haiku 4.5 · Password managers · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid (or at minimum, treat as high‑risk) LastPass, Dashlane, and Bitwarden” GLM 4.7 FlashX · Password managers · negative prompt · hard negative
“This does not mean Bitwarden or Dashlane are unsafe in all deployments, but researchers advise treating zero-knowledge marketing claims with caution” Muse Glimmer 30B · Password managers · negative prompt · soft negative
“Bitwarden, LastPass, and Dashlane collectively serve over 60 million users, but researchers demonstrate repeated failures” Claude Haiku 4.5 · Password managers · negative prompt · soft negative
“Very polished UX, but admin controls are less granular; better for smaller teams (< 50).” MiniMax M2.5 · Password managers · direct prompt · soft negative
Named alongside
The products named in the same answers as Dashlane, over the 141 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dashlane was named but was not.ShowHide
Named alongside
The products named in the same answers as Dashlane, over the 141 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dashlane was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Dashlane. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 129 of the 141 answers that named Dashlane and are not a share of its labels.
Domains cited
bitwarden.com90
blog.lastpass.com57
security.org54
techrepublic.com54
1password.com53
selecthub.com52
techradar.com48
dashlane.comYour site44
petronellatech.com41
learn.g2.com38
487 of the 531 domain citations in answers naming Dashlane came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
dashlane.com ranks first on Google for the category's searches. In the answers, Dashlane takes 0% of first choices and 1Password takes 47%.ShowHide
Search and answers
dashlane.com ranks first on Google for the category's searches. In the answers, Dashlane takes 0% of first choices and 1Password takes 47%.
ShowHideIn search
Google, US estimatesPosition for “business password manager”
1
Position for “business password managers”
–
not in the top ten
- Searches for its name, Google
- 60,500 a month (“dashlane”)
- AI search demand for its name, est.
- 856 a month
- Organic visits to its site
- about 318,168 a month
- Searches its site ranks for
- 8,114 · 1,075 in the top three
- Sites linking to it
- 16,766
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 8 of 35 in password managers
Segment leader
47%
1Password
- First choices
- 2 across its categories
- Named in
- 141 answers
- Its own site cited
- in 129 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on dashlane.com
2,411
subdomains included
Content
991
counted in the table below
Documentation
3
Product · Integration
8 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 878 | 10 | 2026-09-23 | SIEM, MFA | |
| Case study | 34 | 0 | 2026-06-22 | ||
| Glossary or explainer | 17 | 1 | 2026-09-10 | ||
| News or press | 15 | 0 | 2026-05-19 | ||
| Conference or event | 13 | undated | |||
| Webinar or virtual event | 12 | 0 | 2025-04-03 | ||
| Report or ebook | 10 | undated | |||
| Comparison | 7 | 0 | 2024-04-11 | ||
| Template or tool | 3 | undated | |||
| Podcast or video | 2 | undated |
Most recent
- 2026-09-235 siem integrations blog
- 2026-09-174 gaps traditional pwm blog
- 2026-09-14How we build culture at dashlane blog
- 2026-09-10What is zero knowledge encryption glossary or explainer
- 2026-09-023 daughters 3 lessons blog
- 2026-09-01Business password sharing policies a complete guide blog
Events in person
Upcoming
- November 17, 2026The Official Cybersecurity Summit: New YorkSheraton New York Times Square Hotel, New York, US · takes part
- December 7, 2026 to December 9, 2026Gartner Identity & Access Management SummitCAESARS FORUM Conference Center, Las Vegas, United States · takes part
Last twelve months
- October 29, 2026The Official Cybersecurity Summit: DallasSheraton Dallas Hotel, Dallas, US · took part
As the event pages on dashlane.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page dashlane.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Dashlane
What the judge wrote, as written, with how often. The vendor table decides that these count as Dashlane; a claim can dispute any of them.
Dashlane Business 12Dashlane (Business) 2Dashlane Business / Omnix 1Dashlane Team 1Dashlane for Business 1
Follow Dashlane
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Dashlane is its own company.ShowHide
The company
Dashlane is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Dashlane Password Manager safeguards businesses & people with easy-to-use, powerful features. Protect & manage passwords and passkeys in one secure solution.
- For
- businesses & people
- Price stated
- $8 per user per month (billed annually); $4 per user per month (billed annually); Custom pricing dashlane.com/pricing
- Starting price
- 4 dashlane.com/pricing
- Free plan or trial
- Start a free trial dashlane.com
- Certifications
- FIDO2-certified keys
- Customers named
- JFK International Air Terminal 4Downer GroupChapters Health SystemBuena Vista UniversityThirdfortOOLYOwkinMichelin
- Not stated on the pages read
- Integrations, hosting
What Dashlane's own pages state, read September 28, 2026: dashlane.com, dashlane.com/pricing, trust.dashlane.com, dashlane.com/product/darkweb, dashlane.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dashlane's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dashlane, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Dashlane by email, built from the raw record of the edition. It shows:
- where Dashlane is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Dashlane, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.