Every category where a model named 1Password for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Business password managers	Identity and access	42%	2 of 35	15%	62	endorsed leader
Secrets management	Identity and access	4%	7 of 40	19%	26	accepted challenger
Multi-factor authentication	Identity and access	0%	78 of 78	100%	2	under 10 labels · led by Cisco Duo at 42%
Privileged access management	Identity and access	0%	55 of 74	100%	1	under 10 labels · led by ManageEngine PAM360 at 21%

Movement

This is the first edition on this tier, so no move can be computed for 1Password yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated 1Password across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	3	1	2	1	7
GPT-5.4 mini	2	2	2	2	8
Gemini 3.5 Flash	5	0	1	3	9
Perplexity Sonar	3	0	1	0	4
Grok 4.1 Fast	3	2	3	1	9
Mistral Small	3	2	2	0	7
DeepSeek V4 Flash	4	1	2	0	7
Llama 4 Maverick	2	0	3	0	5
Qwen 3.7 Flash	3	1	2	4	10
Kimi K2	2	6	0	2	10
GLM 4.7 FlashX	0	4	1	4	9
MiniMax M2.5	3	1	2	0	6

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct52 labels27

Paraphrase44 labels24

Comparative58 labels24not counted in share

Budget-constrained36 labels4

Scale-constrained49 labels7

Negative50 labels16not counted in share

First choiceAlternativeMentionNegative289 labels in all, every segment counted; 62 of the 102 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Known for its strong security features, user-friendly deployment, and mature admin controls. It is suitable for mid-size and enterprise teams.” Llama 4 Maverick · Password managers · paraphrase prompt · first choice

“1Password is consistently ranked as the best overall business password manager due to its balance of security, features, and ease of use” MiniMax M2.5 · Password managers · comparative prompt · first choice

“1Password Business - Excellent for teams with strong security features, intuitive interface, and good admin controls.” Claude Haiku 4.5 · Password managers · paraphrase prompt · first choice

“During the ETH Zurich study, 1Password fared the best, with only 3 minor, mostly theoretical, vulnerabilities identified.” Gemini 3.5 Flash · Password managers · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“While premium services like 1Password and Dashlane are highly polished, they can quickly become expensive, often costing $8 or more per user per month.” Gemini 3.5 Flash · Password managers · budget prompt · soft negative

“$7.99/user/month ... Best for: Companies where user experience and adoption are critical, and budget is less of a constraint.” GLM 4.7 FlashX · Password managers · budget prompt · soft negative

“1Password can be a better fit operationally, but it's usually not the best core platform for app/runtime secrets” GPT-5.4 mini · Secrets · direct prompt · soft negative

“personal tiers of LastPass, 1Password, or Bitwarden) were not designed for Machine-to-Machine (M2M) communication” Qwen 3.7 Flash · Secrets · negative prompt · soft negative

Named alongside

The products named in the same answers as 1Password, over the 289 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and 1Password was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bitwarden185 of 28945Compare →

Keeper Security142 of 28911Not in the top three

Dashlane115 of 2891Not in the top three

HashiCorp Vault91 of 28925Not in the top three

LastPass88 of 2890Not in the top three

NordPass85 of 2894Compare →

AWS Secrets Manager78 of 2892Not in the top three

Doppler74 of 28930Not in the top three

Azure Key Vault56 of 2892Not in the top three

Infisical53 of 28913Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named 1Password. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 218 of the 289 answers that named 1Password and are not a share of its labels.

Domains cited

pcmag.com79

petronellatech.com79

bitwarden.com74

techrepublic.com65

security.org64

blog.gitguardian.com51

reddit.com47

passwordmanager.com46

pwdfortress.com46

1password.comYour site45

551 of the 596 domain citations in answers naming 1Password came from somebody else's page.

Pages cited

petronellatech.com/blog/best-password-managers-for-business-2026-comparison-guide79

pcmag.com/picks/the-best-password-managers-for-businesses78

security.org/password-manager/best/business61

techrepublic.com/article/enterprise-password-managers52

blog.gitguardian.com/top-secrets-management-tools51

pwdfortress.com/en/blog/best-password-manager-for-business42

envmanager.com/blog/best-secrets-management-tools38

techbullion.com/best-password-manager-business36

Pages are listed as the models cited them.

Names read as 1Password

What the judge wrote, as written, with how often. The vendor table decides that these count as 1Password; a claim can dispute any of them.

1Password Business 371Password Secrets Automation 61Password (Enterprise) 11Password / Keeper 11Password Developer Tools 11Password Developer Tools (Secrets Automation) 11Password for Business 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when 1Password's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as 1Password, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at 1password.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.