Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 5 → 9 of 35
Proton · 1 category · RankedProton Pass
15Judge labels
1First choices
0Negative labels
8 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
2% in Password managers for mid-market buyers
Rank 5 of 35 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 7 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business9 of 38
0%5 labels
under the label threshold
Mid-market5 of 35
2%7 labels
under the label threshold
Enterprise14 of 37
0%2 labels
under the label threshold
In password managers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Proton Pass for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business password managers | Identity and access | 2% | 5 of 35 | 0% | 7 | under 10 labels · led by 1Password at 47% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Proton Pass held within the floor in its one category: no change cleared 11 points.
Best category · Password managers · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 8 → 5 of 35
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 7 → 14 of 37
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Password managers | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 5 of 35 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Proton Pass across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Proton Pass across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative4 labels1not counted in share
Budget-constrained6 labels1
Scale-constrained1 labelNone
Negative3 labelsNone
First choiceAlternativeMentionNegative15 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you want the absolute lowest price and a highly modern tool, go with Proton Pass Business.” Gemini 3.5 Flash · Password managers · budget prompt · first choice
“Proton Pass is an affordable option, with Pass Essentials starting at $2.99 per month” Claude Haiku 4.5 · Password managers · budget prompt · alternative
“Privacy-first / European operations: Proton Pass Professional $4.49/user” Muse Glimmer 30B · Password managers · comparative prompt · alternative
“A privacy-focused suite that excels in shielding business communication” Gemini 3.5 Flash · Password managers · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Proton Pass, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Proton Pass was named but was not.ShowHide
Named alongside
The products named in the same answers as Proton Pass, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Proton Pass was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Proton Pass. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named Proton Pass and are not a share of its labels.
Domains cited
techradar.com8
blog.lastpass.com7
passwordmanager.com7
security.org7
bitwarden.com6
techrepublic.com6
1password.com5
cloudwards.net5
cybernews.com5
petronellatech.com5
Sixty-one of the sixty-one domain citations in answers naming Proton Pass came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
proton.me is not in Google's top ten for any of the category's searches. In the answers, Proton Pass takes 2% of first choices and 1Password takes 47%.ShowHide
Search and answers
proton.me is not in Google's top ten for any of the category's searches. In the answers, Proton Pass takes 2% of first choices and 1Password takes 47%.
ShowHideIn search
Google, US estimatesPosition for “business password manager”
–
not in the top ten
Position for “business password managers”
–
not in the top ten
- Searches for its name, Google
- 33,100 a month (“proton pass”)
- AI search demand for its name, est.
- 297 a month
- Its company's site
- proton.me shared with Proton's other products; the figures are the site's
- Organic visits to its site
- about 3,125,854 a month
- Searches its site ranks for
- 38,338 · 4,353 in the top three
- Sites linking to it
- 46,001
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 5 of 35 in password managers
Segment leader
47%
1Password
- First choices
- 1 across its categories
- Named in
- 15 answers
- Its own site cited
- in 15 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Proton Pass
What the judge wrote, as written, with how often. The vendor table decides that these count as Proton Pass; a claim can dispute any of them.
Proton 1Proton Pass Business 1ProtonPass 1
Follow Proton Pass
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Proton is the company behind Proton Pass.ShowHide
The company
Proton is the company behind Proton Pass.
ShowHideOn record
Company records- Also from Proton
- Proton Mail, Proton Pass for Business
In its own words
Stated by the vendor, not checked- Positioning
- The best free password manager
- For
- Personal
- Price stated
- $0.00/month; ~$4.99 $2.99/month; ~$12.99 $9.99/month proton.me/pass
- Starting price
- $0.00/month proton.me/pass
- Free plan or trial
- No trials, just free forever. proton.me/pass
- Certifications
- ISO 27001
- Customers named
- ElemntaGILAINovalytica AGMorning
- Not stated on the pages read
- Integrations, hosting
What Proton Pass's own pages state, read September 28, 2026: proton.me/pass, proton.me/pass/security, proton.me/pass/password-sharing, proton.me/pass/password-generator, proton.me/pass/username-generator. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Proton Pass's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Proton Pass, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Proton Pass by email, built from the raw record of the edition. It shows:
- where Proton Pass is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Proton Pass, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.