Every category where a model named Proton Pass for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Business password managers	Identity and access	0%	8 of 35	0%	12	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Proton Pass yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Proton Pass across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Labels
Claude Haiku 4.5	1	2	3
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	1	1	2
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	1	1	2
Qwen 3.7 Flash	0	0	0
Kimi K2	0	1	1
GLM 4.7 FlashX	1	0	1
MiniMax M2.5	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase2 labelsNone

Comparative7 labelsNone

Budget-constrained12 labels1

Scale-constrained2 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative30 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For privacy-focused teams, Proton Pass is a newer option with a focus on security and a reasonable price point.” Mistral Small · Password managers · budget prompt · alternative

“For very tight budgets (<10 users): Consider ... Proton Pass at $1.99/user/month.” MiniMax M2.5 · Password managers · budget prompt · alternative

“Other options to consider are Proton Pass, Bitwarden, and Zoho Vault” Llama 4 Maverick · Password managers · budget prompt · alternative

“Keeper, 1Password, and Proton Pass have no confirmed vault breaches.” Claude Haiku 4.5 · Password managers · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Proton Pass, over the 30 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Proton Pass was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bitwarden29 of 3014Not in the top three

1Password25 of 3011Not in the top three

Keeper Security24 of 301Not in the top three

NordPass22 of 302Not in the top three

RoboForm16 of 301Not in the top three

Dashlane13 of 300Not in the top three

LastPass9 of 300Not in the top three

Zoho Vault7 of 301Not in the top three

ManageEngine Password Manager Pro3 of 300Not in the top three

AWS Secrets Manager1 of 300Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Proton Pass. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 28 of the 30 answers that named Proton Pass and are not a share of its labels.

Domains cited

security.org18

pcmag.com16

petronellatech.com14

passwordmanager.com13

bitwarden.com10

techrepublic.com10

ifeeltech.com9

techbullion.com8

blog.lastpass.com7

topickz.com7

112 of the 112 domain citations in answers naming Proton Pass came from somebody else's page.

Pages cited

security.org/password-manager/best/business17

pcmag.com/picks/the-best-password-managers-for-businesses16

petronellatech.com/blog/best-password-managers-for-business-2026-comparison-guide14

ifeeltech.com/blog/best-password-manager9

passwordmanager.com/best-small-business-password-managers8

techbullion.com/best-password-manager-business8

techrepublic.com/article/enterprise-password-managers7

bitwarden.com/resources/business-password-manager-comparison-report6

Pages are listed as the models cited them.

Names read as Proton Pass

What the judge wrote, as written, with how often. The vendor table decides that these count as Proton Pass; a claim can dispute any of them.

Proton 1Proton Pass Business 1ProtonPass 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Proton Pass's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Proton Pass, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at proton.me is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.