Small business▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 0% in September 2026
Inside the floor by 6 pointsRank 24 → 4 of 35
3 categories · RankedLastPass
127Judge labels
3First choices
84Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
4% in Password managers for small business buyers
Rank 35 of 35 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 68% of its 37 labels there were negative.
What the models named instead of LastPass →By buyer segmentRead the same way at every buyer size.
Small business4 of 38
4%46 labels
criticized challenger
Mid-market35 of 35
0%37 labels
criticized challenger
Enterprise8 of 37
2%37 labels
criticized challenger
In password managers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named LastPass for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business password managers | Identity and access | 0% | 35 of 35 | 68% | 37 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Secrets management | Identity and access | 0% | 57 of 59 | 100% | 2 | under 10 labels · led by HashiCorp Vault at 31% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Workforce identity and SSO | Identity and access | 0% | 40 of 44 | 100% | 1 | under 10 labels · led by Microsoft Entra ID at 46% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, LastPass held within the floor in all three categories: no change cleared 11 points.
Best category · Password managers · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 35 of 35, unchanged
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 41 → 8 of 37
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Password managers | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 35 of 35, unchanged |
| Secrets | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 37 → 57 of 59 |
| Workforce identity | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 40 of 44, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated LastPass across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated LastPass across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 3 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 3 | 3 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 3 | 3 |
| Perplexity Sonar | 0 | 0 | 1 | 1 | 2 |
| Grok 4.20 | 0 | 0 | 0 | 6 | 6 |
| Mistral Small | 0 | 2 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 3 | 3 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 2 | 2 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 2 | 3 |
| MiniMax M2.5 | 0 | 1 | 1 | 2 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labels1
Paraphrase18 labels2
Comparative25 labelsNone
Budget-constrained12 labelsNone
Scale-constrained13 labelsNone
Negative44 labelsNone
First choiceAlternativeMentionNegative127 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best for: Small to midsize businesses needing advanced secure access controls” Mistral Small · Password managers · comparative prompt · alternative
“LastPass - offers zero-knowledge encryption and detailed audit logs” Llama 4 Maverick · Password managers · paraphrase prompt · alternative
“Keeper and LastPass Business are also strong contenders” Mistral Small · Password managers · direct prompt · alternative
“LastPass Business is a strong contender” GLM 4.7 FlashX · Password managers · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“LastPass is the clearest caution flag because Wired says there are password managers "you should avoid" and specifically says it sees "no reason to recommend LastPass"” Perplexity Sonar · Password managers · negative prompt · hard negative
“LastPass suffered major, highly publicized security breaches ... heavily criticized by the cybersecurity community for initially downplaying the severity” Gemini 3.5 Flash · Password managers · negative prompt · hard negative
“it has the worst track record of the most popular business password managers when it comes to security incidents and widespread outages.” Muse Glimmer 30B · Password managers · negative prompt · hard negative
“LastPass - The password manager experienced significant security incidents in 2022 ... trust was significantly damaged.” Claude Haiku 4.5 · Secrets · negative prompt · hard negative
Named alongside
The products named in the same answers as LastPass, over the 127 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and LastPass was named but was not.ShowHide
Named alongside
The products named in the same answers as LastPass, over the 127 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and LastPass was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named LastPass. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 113 of the 127 answers that named LastPass and are not a share of its labels.
Domains cited
blog.lastpass.comYour site67
bitwarden.com65
security.org56
techradar.com48
1password.com46
techrepublic.com46
selecthub.com40
dashlane.com38
petronellatech.com32
viasocket.com29
400 of the 467 domain citations in answers naming LastPass came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
lastpass.com ranks 2 on Google for the category's searches. In the answers, LastPass takes 0% of first choices and 1Password takes 47%.ShowHide
Search and answers
lastpass.com ranks 2 on Google for the category's searches. In the answers, LastPass takes 0% of first choices and 1Password takes 47%.
ShowHideIn search
Google, US estimatesPosition for “business password manager”
–
not in the top ten
Position for “business password managers”
2
- Searches for its name, Google
- 201,000 a month (“lastpass”)
- AI search demand for its name, est.
- 2,713 a month
- Organic visits to its site
- about 1,804,249 a month
- Searches its site ranks for
- 21,147 · 1,928 in the top three
- Sites linking to it
- 40,787
- Paid Google search
- 2 searches its ads show for, about 20 clicks and $1,220 a month (estimate)
In answers
This editionShare of first choices
0%
rank 35 of 35 in password managers
Segment leader
47%
1Password
- First choices
- 3 across its categories
- Named in
- 127 answers
- Its own site cited
- in 113 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on lastpass.com
5,061
subdomains included
Content
1,788
counted in the table below
Documentation
2
Product · Integration
76 · 13
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,580 | 6 | 2026-09-21 | SIEM | |
| Comparison | 61 | 0 | 2026-05-17 | ||
| Report or ebook | 47 | 0 | 2025-01-06 | ||
| News or press | 27 | 0 | 2018-03-08 | ||
| Glossary or explainer | 19 | 0 | 2025-08-21 | ||
| Case study | 15 | 0 | 2022-01-17 | ||
| Webinar or virtual event | 14 | 2 | 2026-08-31 | ||
| Template or tool | 10 | 0 | 2026-06-18 | ||
| Podcast or video | 9 | 0 | 2026-01-29 | ||
| Conference or event | 6 | 0 | 2025-03-18 |
Most recent
- 2026-09-21From disruption to destruction what black hat 2026 revealed blog
- 2026-09-17Lastpass delphos report rapuncel infostealer blog
- 2026-09-09Shadow ai is an identity problem blog
- 2026-08-31Webinar recap minding the agents webinar or virtual event
- 2026-08-21Best casb tools blog
- 2026-07-23Ai governance controls blog
How it is countedHide how it is counted
Every page lastpass.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as LastPass
What the judge wrote, as written, with how often. The vendor table decides that these count as LastPass; a claim can dispute any of them.
LastPass Business 7LastPass Teams 2
Follow LastPass
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
LastPass is its own company.ShowHide
The company
LastPass is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- #1 Password Manager with Shadow IT & AI Governance
- For
- individuals and businesses
- Price stated
- Teams $4.25 user/month billed annually*; Business $7.00 user/month billed annually*; Business Max $11.00 user/month billed annually* lastpass.com
- Starting price
- 4.25 lastpass.com
- Free plan or trial
- Try Free; Free trial for all plans available. No credit card required.; Free LastPass Premium trial, no credit card required.; Free LastPass Business trial, no credit card required.; 30-day free LastPass Premium trial, no credit card required.; 30-day free LastPass Families trial, no credit card required.; Free LastPass Business trial, no credit card required.; Free 14-day LastPass Business trial. No credit card required.; Free 14-day LastPass Teams trial. No credit card required. lastpass.com
- Integrations claimed
- 1200 lastpass.com
- Certifications
- ISO 27701 compliance
- Customers named
- LitmosHOLT CAT
- Not stated on the pages read
- Hosting
What LastPass's own pages state, read September 28, 2026: lastpass.com, lastpass.com/pricing, trust.lastpass.com, lastpass.com/products/sso, lastpass.com/resources/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when LastPass's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as LastPass, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for LastPass by email, built from the raw record of the edition. It shows:
- where LastPass is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name LastPass, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.