Small business▲+2Since September 2026: 2% → 5%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 9 pointsRank 4 → 3 of 35
1 category · RankedRoboForm
43Judge labels
4First choices
4Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
4% in Password managers for mid-market buyers
Rank 3 of 35 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 12% of its 17 labels there were negative.
What the models named instead of RoboForm →By buyer segmentRead the same way at every buyer size.
Small business3 of 38
4%17 labels
accepted challenger
Mid-market3 of 35
4%17 labels
accepted challenger
Enterprise12 of 37
0%8 labels
under the label threshold
In password managers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named RoboForm for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business password managers | Identity and access | 4% | 3 of 35 | 12% | 17 | accepted challenger | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, RoboForm held within the floor in its one category: no change cleared 11 points.
Best category · Password managers · by segment
Mid-market▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 8 pointsRank 4 → 3 of 35
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 33 → 12 of 37
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Password managers | 2% | 5% | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 3 of 35 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated RoboForm across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated RoboForm across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 3 | 0 | 0 | 3 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 1 | 0 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labelsNone
Paraphrase5 labelsNone
Comparative8 labels2not counted in share
Budget-constrained17 labels4
Scale-constrained2 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative43 labels in all, every segment counted; 4 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The best business password manager for a company with a limited budget is RoboForm, which starts at $2.23 monthly per user.” Llama 4 Maverick · Password managers · budget prompt · first choice
“RoboForm also stands out for its affordability, with business plans starting as low as $2.23 per user per month” Mistral Small · Password managers · budget prompt · first choice
“RoboForm is consistently cheaper than mainstream competitors while offering incredibly granular administrative control.” Gemini 3.5 Flash · Password managers · budget prompt · alternative
“Best for small teams under about 10 users; emphasizes simplicity and affordability.” Perplexity Sonar · Password managers · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“it lacks the advanced enterprise scalability of 1Password or Keeper” Qwen 3.7 Flash · Password managers · comparative prompt · soft negative
“A security flaw was discovered affecting 11 password managers” MiniMax M2.5 · Password managers · negative prompt · soft negative
Named alongside
The products named in the same answers as RoboForm, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and RoboForm was named but was not.ShowHide
Named alongside
The products named in the same answers as RoboForm, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and RoboForm was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named RoboForm. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 43 answers that named RoboForm and are not a share of its labels.
Domains cited
security.org33
blog.lastpass.com31
techradar.com28
pcmag.com25
bitwarden.com24
techrepublic.com23
safetydetectives.com19
selecthub.com15
cybernews.com14
zdnet.com14
226 of the 226 domain citations in answers naming RoboForm came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
roboform.com is not in Google's top ten for any of the category's searches. In the answers, RoboForm takes 4% of first choices and 1Password takes 47%.ShowHide
Search and answers
roboform.com is not in Google's top ten for any of the category's searches. In the answers, RoboForm takes 4% of first choices and 1Password takes 47%.
ShowHideIn search
Google, US estimatesPosition for “business password manager”
–
not in the top ten
Position for “business password managers”
–
not in the top ten
- Searches for its name, Google
- 18,100 a month (“roboform”)
- AI search demand for its name, est.
- 665 a month
- Organic visits to its site
- about 200,205 a month
- Searches its site ranks for
- 3,273 · 408 in the top three
- Sites linking to it
- 10,325
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 3 of 35 in password managers
Segment leader
47%
1Password
- First choices
- 4 across its categories
- Named in
- 43 answers
- Its own site cited
- in 42 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on roboform.com
632
subdomains included
Content
281
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 258 | 2 | 2026-07-13 | ||
| Comparison | 10 | 0 | 2025-07-01 | ||
| News or press | 10 | undated | |||
| Report or ebook | 2 | 0 | 2024-02-01 | ||
| Webinar or virtual event | 1 | undated |
Most recent
- 2026-07-13Announcing our new msp partnership with acronis blog
- 2026-07-0107 blog
- 2026-05-26Three new browser upgrades in roboform for ios and android blog
- 2026-05-18Roboform launches new partner program blog
- 2026-05-0105 blog
- 2026-01-16Roboform now autosaves and generates passwords in safari ios apps blog
How it is countedHide how it is counted
Every page roboform.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as RoboForm
What the judge wrote, as written, with how often. The vendor table decides that these count as RoboForm; a claim can dispute any of them.
RoboForm Business 5RoboForm for Business 2
Follow RoboForm
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
RoboForm is its own company.ShowHide
The company
RoboForm is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Next generation password manager
- For
- Personal
- Price stated
- Free: $0; Premium: $1.66 /mo Billed annually; New users: $19.90 for the first year; Then renews at $29.88/yr; Family: $2.66 /mo Billed annually; New users: $31.95 for the first year; Then renews at $47.75/yr; Business: One paid plan, all features—no sneaky upgrades roboform.com
- Starting price
- $0 roboform.com
- Free plan or trial
- Free roboform.com
- Not stated on the pages read
- Integrations, certifications, hosting, customers
What RoboForm's own pages state, read September 28, 2026: roboform.com, roboform.com/pricing-personal, roboform.com/security. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when RoboForm's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as RoboForm, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for RoboForm by email, built from the raw record of the edition. It shows:
- where RoboForm is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name RoboForm, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where RoboForm is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where RoboForm is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideRoboForm is among the products AI models recommend first in Business password managers this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.