Every category where a model named Proofpoint ZenGuide for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Security awareness training	Security operations	0%	10 of 65	18%	40	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Proofpoint ZenGuide yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Proofpoint ZenGuide across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	2
GPT-5.4 mini	1	2	0	3
Gemini 3.5 Flash	1	0	1	2
Perplexity Sonar	2	1	0	3
Grok 4.1 Fast	2	1	2	5
Mistral Small	1	2	0	3
DeepSeek V4 Flash	3	1	1	5
Llama 4 Maverick	3	1	0	4
Qwen 3.7 Flash	1	0	1	2
Kimi K2	3	0	1	4
GLM 4.7 FlashX	2	1	1	4
MiniMax M2.5	2	1	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct18 labelsNone

Paraphrase22 labelsNone

Comparative28 labelsNone

Budget-constrained14 labelsNone

Scale-constrained12 labelsNone

Negative16 labelsNone

First choiceAlternativeMentionNegative110 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“if you already use Proofpoint email security and want tighter integration with that stack” Perplexity Sonar · Awareness training · paraphrase prompt · alternative

“stands out for its easy campaign scheduling and extensive phishing simulation options” Llama 4 Maverick · Awareness training · direct prompt · alternative

“Choose Proofpoint if you're already invested in their email security ecosystem” Kimi K2 · Awareness training · direct prompt · alternative

“Best for: Organizations already utilizing Proofpoint\u2019s email security stack.” Gemini 3.5 Flash · Awareness training · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid Platforms with "Campaign-Only" & "Tick-the-Box" Approaches * Examples of this model: ... (like Mimecast or Proofpoint/Wombat).” Gemini 3.5 Flash · Awareness training · negative prompt · hard negative

“enterprise giants like KnowBe4 and Proofpoint set the market standard, they are often too expensive for smaller teams” Qwen 3.7 Flash · Awareness training · budget prompt · soft negative

“receive more lukewarm mixed reviews, with recurring themes of complexity, dated content, and setup overhead” DeepSeek V4 Flash · Awareness training · negative prompt · soft negative

“best if you already use their email security, but overkill/expensive standalone.” Grok 4.1 Fast · Awareness training · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Proofpoint ZenGuide, over the 109 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Proofpoint ZenGuide was named but was not.

ProductSame answerTook the first choice insteadHead to head

KnowBe4108 of 10959Not in the top three

Hoxhunt83 of 10924Not in the top three

SoSafe44 of 1091Not in the top three

Infosec IQ28 of 1092Not in the top three

MetaCompliance28 of 1090Not in the top three

Arctic Wolf Managed Security Awareness24 of 1091Not in the top three

Mimecast Engage23 of 1090Not in the top three

Huntress Managed Security Awareness Training18 of 1094Not in the top three

Adaptive Security18 of 1092Not in the top three

NINJIO15 of 1090Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Proofpoint ZenGuide. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 91 of the 109 answers that named Proofpoint ZenGuide and are not a share of its labels.

Domains cited

hoxhunt.com72

expertinsights.com63

adaptivesecurity.com59

brside.com44

learn.g2.com44

gartner.com38

g2.com34

knowbe4.com32

usecure.io30

ransomleak.com27

443 of the 443 domain citations in answers naming Proofpoint ZenGuide came from somebody else's page.

Pages cited

hoxhunt.com/blog/best-security-awareness-training54

learn.g2.com/best-security-awareness-training-software44

expertinsights.com/security-awareness-training/top-security-awareness-content-and-developm33

gartner.com/reviews/market/security-awareness-computer-based-training33

expertinsights.com/security-awareness-training/the-top-security-awareness-training-platfor31

adaptivesecurity.com/blog/security-awareness-training-platforms23

easyllama.com/blog/best-security-awareness-training-providers23

doozy.live/blog/best-security-awareness-training-platforms22

Pages are listed as the models cited them.

Names read as Proofpoint ZenGuide

What the judge wrote, as written, with how often. The vendor table decides that these count as Proofpoint ZenGuide; a claim can dispute any of them.

Proofpoint 20Proofpoint Security Awareness 3Proofpoint (ZenGuide) 2Proofpoint Security Awareness Training 2Proofpoint Security Awareness (PSAT) 1Proofpoint Security Awareness Training (PSAT) 1Proofpoint/Wombat 1Wombat Security 1

Is this your product?

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Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Proofpoint ZenGuide's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Proofpoint ZenGuide, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at proofpoint.com is approved on the spot, any other address is reviewed by hand.

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