Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 47 → 62 of 62
Proofpoint · 1 category · RankedProofpoint ZenGuide
140Judge labels
3First choices
39Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
4% in Awareness training for enterprise buyers
Rank 8 of 64 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 30% of its 46 labels there were negative.
What the models named instead of Proofpoint ZenGuide →By buyer segmentRead the same way at every buyer size.
Small business70 of 70
0%31 labels
criticized challenger
Mid-market8 of 64
2%46 labels
criticized challenger
Enterprise3 of 55
4%63 labels
accepted challenger
In awareness training · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Proofpoint ZenGuide for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Security awareness training | Security operations | 2% | 8 of 64 | 30% | 46 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Proofpoint ZenGuide held within the floor in its one category: no change cleared 11 points.
Best category · Awareness training · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 10 → 7 of 62
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 6 → 3 of 50
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Awareness training | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 8 of 64 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Proofpoint ZenGuide across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Proofpoint ZenGuide across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 2 | 4 |
| GPT-5.4 mini | 0 | 2 | 2 | 0 | 4 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 2 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 2 | 1 | 2 | 5 |
| Mistral Small | 1 | 1 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 1 | 3 |
| Kimi K2 | 0 | 2 | 1 | 3 | 6 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 2 | 0 | 2 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct28 labels2
Paraphrase20 labels1
Comparative35 labels3not counted in share
Budget-constrained15 labelsNone
Scale-constrained15 labelsNone
Negative27 labelsNone
First choiceAlternativeMentionNegative140 labels in all, every segment counted; 3 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“KnowBe4 and Proofpoint are top choices due to their comprehensive features and scalability.” Mistral Small · Awareness training · direct prompt · first choice
“Choose Proofpoint if you already use Proofpoint and want awareness training integrated into a larger enterprise security ecosystem.” Perplexity Sonar · Awareness training · comparative prompt · alternative
“worth evaluating if you already use Proofpoint and want training informed by its broader human-risk and threat context” GPT-6 Luna · Awareness training · direct prompt · alternative
“Choose Proofpoint if you want the training to be tied directly to the attacks being blocked by your firewall/gateway.” Qwen 3.7 Flash · Awareness training · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Proofpoint, Mimecast – Often bundled with email security and can be expensive for small teams” Kimi K2 · Awareness training · budget prompt · hard negative
“Users describe the interface as “clunky” and poorly integrated with other systems.” GLM 4.7 FlashX · Awareness training · negative prompt · hard negative
“You should only choose these if you are *already* paying for their Email Protection/Gateways... Extremely expensive if you try to buy these standalone” Qwen 3.7 Flash · Awareness training · paraphrase prompt · soft negative
“it is frequently criticized for being outdated... admin console is clunky, slow, and feels like a legacy product from a decade ago.” Gemini 3.5 Flash · Awareness training · negative prompt · soft negative
Named alongside
The products named in the same answers as Proofpoint ZenGuide, over the 138 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Proofpoint ZenGuide was named but was not.ShowHide
Named alongside
The products named in the same answers as Proofpoint ZenGuide, over the 138 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Proofpoint ZenGuide was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Proofpoint ZenGuide. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 131 of the 138 answers that named Proofpoint ZenGuide and are not a share of its labels.
Domains cited
adaptivesecurity.com76
g2.com72
hoxhunt.com67
learn.g2.com65
knowbe4.com63
expertinsights.com59
riskpublishing.com43
easyllama.com41
ransomleak.com37
gartner.com35
558 of the 558 domain citations in answers naming Proofpoint ZenGuide came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Proofpoint ZenGuide stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Proofpoint ZenGuide stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 170 a month (“proofpoint zenguide”)
- AI search demand for its name, est.
- 5 a month
- Its own site
- It sits on Proofpoint's site (proofpoint.com), so there are no site figures for it alone
In answers
This editionShare of first choices
2%
rank 8 of 64 in awareness training
Segment leader
45%
KnowBe4
- First choices
- 3 across its categories
- Named in
- 138 answers
- Its own site cited
- in 131 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Proofpoint ZenGuide
What the judge wrote, as written, with how often. The vendor table decides that these count as Proofpoint ZenGuide; a claim can dispute any of them.
Proofpoint 17Proofpoint Security Awareness 5Proofpoint Security Awareness Training 3Proofpoint Security Awareness Training (ZenGuide) 3Proofpoint (PSAT) 1Proofpoint (ZenGuide / Security Awareness Training) 1Proofpoint (formerly Wombat) 1Proofpoint Security Awareness Training / ZenGuide 1Proofpoint ZenGuide / Security Awareness Training 1Proofpoint/Wombat 1
Follow Proofpoint ZenGuide
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Proofpoint is the company behind Proofpoint ZenGuide.ShowHide
The company
Proofpoint is the company behind Proofpoint ZenGuide.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- 대상 맞춤형 위험 기반 보안 인식 교육을 제공합니다.
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Proofpoint ZenGuide's own pages state, read September 28, 2026: proofpoint.com/kr/platform/zen, proofpoint.com/br/platform/zen, proofpoint.com/it/platform/zen, proofpoint.com/us/platform/zen, proofpoint.com/uk/platform/zen. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Proofpoint ZenGuide's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Proofpoint ZenGuide, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Proofpoint ZenGuide by email, built from the raw record of the edition. It shows:
- where Proofpoint ZenGuide is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Proofpoint ZenGuide, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.