Every category where a model named Proofpoint Digital Risk Protection for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Digital risk protection	Security operations	2%	14 of 86	25%	12	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Proofpoint Digital Risk Protection yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Proofpoint Digital Risk Protection across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	2	1	0	3
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	1	0	2	1	4
Grok 4.1 Fast	0	0	0	2	2
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels1

Paraphrase1 labelNone

Comparative14 labelsNone

Budget-constrained7 labels2

Scale-constrained6 labelsNone

Negative13 labels1not counted in share

First choiceAlternativeMentionNegative47 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best overall for limited budgets: Proofpoint Digital Risk Protection” Perplexity Sonar · DRP · budget prompt · first choice

“Choose Proofpoint if your DRP needs are tightly tied to email security, identity protection, and insider/threat workflows” GPT-5.4 mini · DRP · direct prompt · alternative

“Proofpoint is known for identifying and mitigating threats tied to phishing and account takeover attacks” Claude Haiku 4.5 · DRP · comparative prompt · alternative

“One of the most established DRP solutions, offering dark web scanning, phishing domain detection” Mistral Small · DRP · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“more suitable than enterprise-heavy platforms like Proofpoint, ReliaQuest, or CrowdStrike” Perplexity Sonar · DRP · direct prompt · soft negative

“General Category Red Flags (Applies to Many, e.g., Proofpoint, CloudSEK)” Grok 4.1 Fast · DRP · negative prompt · soft negative

“avoid enterprise giants like CrowdStrike/Proofpoint unless scaling soon” Grok 4.1 Fast · DRP · direct prompt · soft negative

Named alongside

The products named in the same answers as Proofpoint Digital Risk Protection, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Proofpoint Digital Risk Protection was named but was not.

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ProductSame answerTook the first choice insteadHead to head

ZeroFox34 of 475Compare →

Recorded Future31 of 475Compare →

Netcraft19 of 473Not among the top eight

UpGuard BreachSight15 of 474Compare →

Group-IB Digital Risk Protection13 of 472Not among the top eight

SOCRadar Extended Threat Intelligence11 of 470Compare →

ReliaQuest10 of 470Not among the top eight

CloudSEK XVigil9 of 471Not among the top eight

CrowdStrike9 of 470Not among the top eight

Rapid78 of 470Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Proofpoint Digital Risk Protection. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 43 of the 47 answers that named Proofpoint Digital Risk Protection and are not a share of its labels.

Domains cited

expertinsights.com31

guideflow.com31

upguard.com27

g2.com24

cyberpress.org21

breachsense.com17

cybersecuritynews.com17

netcraft.com17

worldmetrics.org14

gartner.com12

211 of the 211 domain citations in answers naming Proofpoint Digital Risk Protection came from somebody else's page.

Pages cited

expertinsights.com/security-operations/top-digital-risk-protection-solutions31

guideflow.com/blog/digital-risk-protection-software31

upguard.com/blog/best-digital-risk-protection-drp-software-platforms-and-solutions26

cyberpress.org/best-digital-risk-protection-drp-platforms19

g2.com/categories/digital-risk-protection-drp-platforms19

cybersecuritynews.com/best-digital-risk-protection-drp-platforms17

breachsense.com/blog/best-digital-risk-protection-platforms15

netcraft.com/blog/best-digital-risk-protection-providers15

Pages are listed as the models cited them.

Search and answers

Where Proofpoint Digital Risk Protection stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 20 a month (“proofpoint digital risk protection”)
AI search demand for its name, est.: 0 a month
Its own site: It sits on Proofpoint's site (proofpoint.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 14 of 86 in DRP

Segment leader

22%

UpGuard BreachSight

First choices: 3 across its categories
Named in: 47 answers
Its own site cited: in 43 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Proofpoint Digital Risk Protection

What the judge wrote, as written, with how often. The vendor table decides that these count as Proofpoint Digital Risk Protection; a claim can dispute any of them.

Proofpoint 10

Follow Proofpoint Digital Risk Protection

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Proofpoint is the company behind Proofpoint Digital Risk Protection.

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On record

Company records

Also from Proofpoint: Proofpoint 365 Total Protection, Proofpoint Archive, Proofpoint DSPM, Proofpoint Digital Communications Governance, Proofpoint Email Protection, Proofpoint Enterprise Archive, Proofpoint Enterprise Communications Archive, Proofpoint Enterprise DLP and 8 more

In its own words

Stated by the vendor, not checked

Positioning: a real-time social media security operations console that aggregates security intelligence across social accounts and social networks
proofpoint.com/us/proofpoint-launches-nexgate-social-media-threat-center
For: enterprise brands
proofpoint.com/us/proofpoint-launches-nexgate-social-media-threat-center
Price stated: priced on a per user, per year basis with subscription costs depending upon the size of deployment proofpoint.com/us/proofpoint-extends-data-protection-and-information-governance-solutions-address-cloud-based-file
Customers named: LinkedInBoxMicrosoft SharePointIBM Lotus DominoFacebookTwitter
Not stated on the pages read: Starting price, free plan or trial, integrations, certifications, hosting

What Proofpoint Digital Risk Protection's own pages state, read October 5, 2026: proofpoint.com/us/proofpoint-launches-nexgate-social-media-threat-center, proofpoint.com/us/linkedin-selects-proofpoints-nexgate-certified-compliance-partner, proofpoint.com/us/proofpoint-named-leader-digital-risk-monitoring-and-granted-groundbreaking-patent-social-media, proofpoint.com/us/proofpoint-essentials-adds-social-media-protection-email-attachment-defense-and-automated-email, proofpoint.com/us/proofpoint-extends-data-protection-and-information-governance-solutions-address-cloud-based-file. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Proofpoint Digital Risk Protection's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Proofpoint Digital Risk Protection, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Proofpoint Digital Risk Protection by email, built from the raw record of the edition. It shows:

where Proofpoint Digital Risk Protection is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Proofpoint Digital Risk Protection, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.