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Index › Products › Proofpoint DSPM · October 2026 Edition
Proofpoint · 1 category · Named, not ranked

Proofpoint DSPM

15Judge labels
1First choices
0Negative labels
7 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Proofpoint DSPM was named 6 times in DSPM, where Microsoft Purview led with 18%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In dspm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Proofpoint DSPM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Data security posture managementSecurity operations0%25 of 1050%6under 10 labels · led by Microsoft Purview at 18%

Movement

This is the first edition on this tier, so no move can be computed for Proofpoint DSPM yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Proofpoint DSPM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash02002
Perplexity Sonar01001
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200101
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00202

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative4 labelsNone
Budget-constrained4 labels1
Scale-constrained4 labelsNone
Negative2 labelsNone
First choiceAlternativeMentionNegative15 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Forcepoint, Proofpoint, or Varonis if you want DSPM integrated with adjacent controls” Perplexity Sonar · DSPM · comparative prompt · alternative
“their integrated DSPM offers fantastic value and pairs telemetry of data risk with human/identity risk” Gemini 3.5 Flash · DSPM · direct prompt · alternative
“Sentra or Proofpoint DSPM (formerly Normalyze)” Gemini 3.5 Flash · DSPM · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Proofpoint DSPM, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Proofpoint DSPM was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Cyera10 of 151Not among the top eight
Sentra10 of 150Not among the top eight
Wiz9 of 153Not among the top eight
Varonis Data Security Platform9 of 151Not among the top eight
BigID8 of 151Not among the top eight
Microsoft Purview7 of 151Not among the top eight
Orca Security7 of 151Not among the top eight
Forcepoint6 of 150Not among the top eight
Prisma Cloud5 of 150Not among the top eight
Concentric AI4 of 150Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Proofpoint DSPM. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named Proofpoint DSPM and are not a share of its labels.

Domains cited

proofpoint.comYour site12
cpl.thalesgroup.com10
forcepoint.com9
cyberhaven.com8
orca.security7
strac.io7
wiz.io7
kiteworks.com6
paloaltonetworks.com6
sentra.io6

Sixty-six of the seventy-eight domain citations in answers naming Proofpoint DSPM came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

Where Proofpoint DSPM stands in Google search beside where it stands in the models' answers.
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In search

Google, US estimates
Searches for its name, Google
140 a month (“proofpoint dspm”)
AI search demand for its name, est.
1 a month
Its own site
It sits on Proofpoint's site (proofpoint.com), so there are no site figures for it alone

In answers

This edition
Share of first choices
0%
rank 25 of 105 in DSPM
Segment leader
18%
Microsoft Purview
First choices
1 across its categories
Named in
15 answers
Its own site cited
in 15 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Proofpoint DSPM

What the judge wrote, as written, with how often. The vendor table decides that these count as Proofpoint DSPM; a claim can dispute any of them.
Proofpoint 4Proofpoint (DSPM) 1

Follow Proofpoint DSPM

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Proofpoint is the company behind Proofpoint DSPM.
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In its own words

Stated by the vendor, not checked
Positioning
Data Security Posture Management Support Service Level Agreement
For
organizações sobrecarregadas de informações confidenciais não gerenciadas em serviços de nuvem, plataformas de SaaS, bancos de dados e repositórios de arquivos
Hosting
Amazon Web Services (AWS)
Not stated on the pages read
Price, starting price, certifications, customers

What Proofpoint DSPM's own pages state, read October 5, 2026: proofpoint.com/us/dspm-support-sla, proofpoint.com/br/industry-comparison/dspm, proofpoint.com/kr/threat-reference/data-security-posture-management-dspm, proofpoint.com/us/resources/e-books/choosing-dspm-solution-ai-era, proofpoint.com/br/resources/videos/simplify-data-access-governance-dspm. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Proofpoint DSPM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Proofpoint DSPM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Proofpoint DSPM by email, built from the raw record of the edition. It shows:

  • where Proofpoint DSPM is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Proofpoint DSPM, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at proofpoint.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.