Security awareness training · October 2026 Edition
KnowBe4 vs Proofpoint ZenGuide
Nine of fourteen models named KnowBe4 first on the direct prompt; one named Proofpoint ZenGuide. Both were named by all fourteen models and KnowBe4 carries 65 labels and Proofpoint ZenGuide 46, so the shares are not directly comparable.
Named in three categories this edition.
Named in one category this edition.
First-choice share45%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%30%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 11; printed, not drawn.
Labels6546A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, KnowBe4 reading right to left. Rank and label count are printed, not drawn.Hoxhunt was named alongside these two in fourteen of the fourteen direct answers. KnowBe4 vs Hoxhunt · KnowBe4 vs Wizer · KnowBe4 vs Huntress Managed Security Awareness Training
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the security awareness training page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
KnowBe4First choices, of fourteen modelsProofpoint ZenGuide
Direct911 against KnowBe4
Paraphrase1101 against KnowBe4 · 4 against Proofpoint ZenGuide
Comparative1201 against Proofpoint ZenGuide
Budget-constrained202 against KnowBe4 · 2 against Proofpoint ZenGuide
Scale-constrained001 against KnowBe4
Negative007 against KnowBe4 · 7 against Proofpoint ZenGuide
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the October 2026 Edition, KnowBe4 and Proofpoint ZenGuide were named in the same answer 136 times, of the 215 answers naming KnowBe4 and the 138 naming Proofpoint ZenGuide. In those answers Proofpoint ZenGuide took the first choice zero times and KnowBe4 sixty-six.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where KnowBe4 and Proofpoint ZenGuide stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | |
KnowBe4 Proofpoint ZenGuide first choice named as an alternative argued againstblank: not namedEach cell is one answer, KnowBe4 on the left and Proofpoint ZenGuide on the right.The direct prompt
The plain question, one answer per model, grouped by where KnowBe4 and Proofpoint ZenGuide stood in it.
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Mistral SmallKnowBe4, Proofpoint ZenGuide alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt, Mimecast Engage, SoSafe
KnowBe4 first, Proofpoint ZenGuide an alternative
8 of 14 modelsProofpoint ZenGuide was named in the answer but not as the choice, or not at all.Claude Haiku 4.5KnowBe4 alternatives: Hoxhunt, Proofpoint ZenGuide
GPT-5.4 miniKnowBe4 alternatives: Hoxhunt, Huntress Managed Security Awareness Training, Mimecast Engage, Proofpoint ZenGuide, SoSafe
Grok 4.1 FastKnowBe4 alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt, MetaCompliance, Proofpoint ZenGuide
DeepSeek V4 FlashHoxhunt, KnowBe4 alternatives: Arctic Wolf Managed Security Awareness, Proofpoint ZenGuide, SoSafe
Qwen 3.7 FlashKnowBe4 alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt
GLM 4.7 FlashXKnowBe4 alternatives: Hoxhunt, SoSafe
MiniMax M2.5Hoxhunt, KnowBe4 alternatives: Arctic Wolf Managed Security Awareness
GPT-6 LunaKnowBe4 alternatives: Hoxhunt, Huntress Managed Security Awareness Training, Proofpoint ZenGuide
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Perplexity SonarHoxhunt alternatives: Cofense PhishMe, KnowBe4, SoSafe
Kimi K2Hoxhunt alternatives: Arctic Wolf Managed Security Awareness, Huntress Managed Security Awareness Training, KnowBe4, SoSafe
Muse Glimmer 30BHoxhunt alternatives: Arctic Wolf Managed Security Awareness, KnowBe4, MetaCompliance, Proofpoint ZenGuide
Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Gemini 3.5 FlashHoxhunt alternatives: Adaptive Security, Huntress Managed Security Awareness Training
Llama 4 Maverickno first choice alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt, Infosec IQ
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
KnowBe4 leads by twenty points.
KnowBe420%#1 of 11Proofpoint ZenGuide0%#11 of 11Mid-marketThe figures above
KnowBe4 leads by forty-three points.
KnowBe445%#1 of 11Proofpoint ZenGuide2%#6 of 11Enterprise
KnowBe4 leads by seventy points.
KnowBe474%#1 of 10Proofpoint ZenGuide4%#3 of 10What the models said about KnowBe4
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“1.9-star Trustpilot rating (85 % 1-star reviews) – users call the content “garbage”” GLM 4.7 FlashX · negative prompt · hard negative
“What to Avoid - KnowBe4 – Industry leader but priced for enterprise” Kimi K2 · budget prompt · hard negative
“reviewers flag content fatigue after years on the platform and friction in phishing-simulation reporting and assessment setup” Muse Glimmer 30B · negative prompt · soft negative
“KnowBe4: The "Comprehensive Library" Leader ... Choose KnowBe4 if you need to pass audits easily and want a "turn-key" solution with the most content available.” Qwen 3.7 Flash · comparative prompt · first choice
“KnowBe4 is widely used across SMB, mid-market, and enterprise organizations and is a strong option for organizations of all sizes.” Claude Haiku 4.5 · direct prompt · first choice
“KnowBe4 and Hoxhunt stand out as the most comprehensive, AI‑driven platforms with large user bases and strong ratings.” GLM 4.7 FlashX · comparative prompt · first choice
What the models said about Proofpoint ZenGuide
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Proofpoint, Mimecast – Often bundled with email security and can be expensive for small teams” Kimi K2 · budget prompt · hard negative
“Users describe the interface as “clunky” and poorly integrated with other systems.” GLM 4.7 FlashX · negative prompt · hard negative
“You should only choose these if you are *already* paying for their Email Protection/Gateways... Extremely expensive if you try to buy these standalone” Qwen 3.7 Flash · paraphrase prompt · soft negative
“KnowBe4 and Proofpoint are top choices due to their comprehensive features and scalability.” Mistral Small · direct prompt · first choice
“Choose Proofpoint if you already use Proofpoint and want awareness training integrated into a larger enterprise security ecosystem.” Perplexity Sonar · comparative prompt · alternative
“worth evaluating if you already use Proofpoint and want training informed by its broader human-risk and threat context” GPT-6 Luna · direct prompt · alternative
Also compared
KnowBe4 vs HoxhuntKnowBe4 vs WizerKnowBe4 vs Huntress Managed Security Awareness TrainingKnowBe4 vs SoSafeHoxhunt vs Proofpoint ZenGuideWizer vs Proofpoint ZenGuideHuntress Managed Security Awareness Training vs Proofpoint ZenGuideSoSafe vs Proofpoint ZenGuideAll fifteen head-to-head pages and the full awareness training standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.