Every category where a model named KnowBe4 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Security awareness training	Security operations	42%	1 of 65	20%	59	endorsed leader
Email security	Security operations	0%	16 of 71	0%	3	under 10 labels · led by Microsoft Defender for Office 365 at 31%

Movement

This is the first edition on this tier, so no move can be computed for KnowBe4 yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated KnowBe4 across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	1	0	3
GPT-5.4 mini	3	0	1	2	6
Gemini 3.5 Flash	0	3	0	2	5
Perplexity Sonar	2	2	1	0	5
Grok 4.1 Fast	3	0	1	2	6
Mistral Small	2	2	1	1	6
DeepSeek V4 Flash	3	1	1	1	6
Llama 4 Maverick	1	1	2	0	4
Qwen 3.7 Flash	2	2	0	2	6
Kimi K2	4	1	0	1	6
GLM 4.7 FlashX	3	0	0	1	4
MiniMax M2.5	2	2	1	0	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct32 labels17

Paraphrase38 labels28

Comparative35 labels18not counted in share

Budget-constrained33 labels11

Scale-constrained16 labels3

Negative28 labelsNone

First choiceAlternativeMentionNegative182 labels in all, every segment counted; 59 of the 77 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with KnowBe4 if you want proven scale, vast resources, and B2B compliance ease—it's the safe, high-adoption choice for most mid-market firms.” Grok 4.1 Fast · Awareness training · direct prompt · first choice

“KnowBe4 is the top recommendation due to its balance of ease of use, comprehensive features, and strong track record in the mid-market segment” Mistral Small · Awareness training · paraphrase prompt · first choice

“the best phishing simulation and training tool for a mid-sized B2B company would be KnowBe4, as it is recommended for SMB and mid-market breadth” Llama 4 Maverick · Awareness training · paraphrase prompt · first choice

“KnowBe4 – Best Overall for Mid-Market ... Start with KnowBe4 if you want proven, comprehensive coverage with transparent pricing” Kimi K2 · Awareness training · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Trustpilot Rating: 1.9/5 stars, with 85% of reviews being 1-star... training content is outdated, repetitive, and of poor quality” Mistral Small · Awareness training · negative prompt · hard negative

“Here are the primary platforms you should be cautious about... KnowBe4 has extremely low ratings on user-driven consumer sites” Qwen 3.7 Flash · Awareness training · negative prompt · hard negative

“The admin panel is notoriously complex and clunky... gates its advanced AI features... behind its more expensive Diamond tier, which can quickly inflate the cost.” Gemini 3.5 Flash · Awareness training · direct prompt · soft negative

“KnowBe4 — widely used and often effective, but review feedback shows some users strongly dislike the realism/obviousness of simulations and report false positives” GPT-5.4 mini · Awareness training · negative prompt · soft negative

Named alongside

The products named in the same answers as KnowBe4, over the 182 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and KnowBe4 was named but was not.

ProductSame answerTook the first choice insteadHead to head

Proofpoint ZenGuide108 of 1820Not in the top three

Hoxhunt106 of 18218Compare →

SoSafe53 of 1822Not in the top three

Huntress Managed Security Awareness Training52 of 18210Not in the top three

Hook Security49 of 18218Not in the top three

Wizer42 of 18220Compare →

MetaCompliance35 of 1820Not in the top three

Infosec IQ34 of 1823Not in the top three

Arctic Wolf Managed Security Awareness29 of 1820Not in the top three

CanIPhish27 of 1823Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named KnowBe4. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 157 of the 182 answers that named KnowBe4 and are not a share of its labels.

Domains cited

hoxhunt.com110

expertinsights.com104

adaptivesecurity.com89

learn.g2.com71

g2.com58

brside.com56

knowbe4.comYour site56

gartner.com51

easyllama.com46

hooksecurity.co45

630 of the 686 domain citations in answers naming KnowBe4 came from somebody else's page.

Pages cited

hoxhunt.com/blog/best-security-awareness-training85

learn.g2.com/best-security-awareness-training-software71

expertinsights.com/security-awareness-training/the-top-security-awareness-training-platfor57

easyllama.com/blog/best-security-awareness-training-providers46

gartner.com/reviews/market/security-awareness-computer-based-training45

expertinsights.com/security-awareness-training/top-security-awareness-content-and-developm40

hooksecurity.co/blog/best-security-awareness-training-small-business37

doozy.live/blog/best-security-awareness-training-platforms32

Pages are listed as the models cited them.

Names read as KnowBe4

What the judge wrote, as written, with how often. The vendor table decides that these count as KnowBe4; a claim can dispute any of them.

KnowBe4 Silver 2KnowBe4 (Silver tier) 1KnowBe4 Security Awareness 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when KnowBe4's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as KnowBe4, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at knowbe4.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.