Small business▼−5Since September 2026: 28% → 23%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
23%from 28% in September 2026
Inside the floor by 6 pointsRank 2 → 1 of 62
3 categories · RankedKnowBe4
215Judge labels
69First choices
54Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
74% in Awareness training for enterprise buyers
Rank 1 of 64 in the mid-market standingendorsed leader
9 of 14 models made it the first choice on the direct prompt; 18% of its 65 labels there were negative.
What the models named instead of KnowBe4 →By buyer segmentStrongest at enterprise.
Small business1 of 70
20%60 labels
criticized challenger
Mid-market1 of 64
45%65 labels
endorsed leader
Enterprise1 of 55
74%73 labels
endorsed leader
In awareness training · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named KnowBe4 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Security awareness training | Security operations | 45% | 1 of 64 | 18% | 65 | endorsed leader | ▲+4Since September 2026: 42% → 46%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Secure code training | Developer platform | 0% | 90 of 97 | 50% | 2 | under 10 labels · led by SecureFlag at 26% | |
| Email security | Security operations | 0% | 27 of 76 | 0% | 1 | under 10 labels · led by Microsoft Defender for Office 365 at 32% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, KnowBe4 held within the floor in all three categories: no change cleared 11 points.
Best category · Awareness training · by segment
Mid-market▲+4Since September 2026: 42% → 46%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
46%from 42% in September 2026
Inside the floor by 7 pointsRank 1 of 62, unchanged
Enterprise▲+11Since September 2026: 65% → 76%, +11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
76%from 65% in September 2026
Inside the floor by 0 pointsRank 1 of 50, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Awareness training | 42% | 46% | ▲+4Since September 2026: 42% → 46%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 64, unchanged |
| Secure code training | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 90 of 97, unchanged |
| Email security | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 27 of 76 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated KnowBe4 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated KnowBe4 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 1 | 0 | 1 | 4 |
| GPT-5.4 mini | 4 | 0 | 1 | 0 | 5 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 5 | 6 |
| Perplexity Sonar | 2 | 2 | 0 | 0 | 4 |
| Grok 4.20 | 3 | 1 | 1 | 1 | 6 |
| Mistral Small | 2 | 0 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 3 | 1 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 3 | 0 | 2 | 0 | 5 |
| Kimi K2 | 2 | 2 | 0 | 3 | 7 |
| GLM 4.7 FlashX | 4 | 0 | 1 | 1 | 6 |
| MiniMax M2.5 | 3 | 1 | 1 | 0 | 5 |
| GPT-6 Luna | 3 | 0 | 0 | 0 | 3 |
| Muse Glimmer 30B | 2 | 1 | 1 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct41 labels24
Paraphrase41 labels29
Comparative40 labels27not counted in share
Budget-constrained34 labels14
Scale-constrained23 labels2
Negative36 labelsNone
First choiceAlternativeMentionNegative215 labels in all, every segment counted; 69 of the 96 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“KnowBe4: The "Comprehensive Library" Leader ... Choose KnowBe4 if you need to pass audits easily and want a "turn-key" solution with the most content available.” Qwen 3.7 Flash · Awareness training · comparative prompt · first choice
“KnowBe4 is widely used across SMB, mid-market, and enterprise organizations and is a strong option for organizations of all sizes.” Claude Haiku 4.5 · Awareness training · direct prompt · first choice
“KnowBe4 and Hoxhunt stand out as the most comprehensive, AI‑driven platforms with large user bases and strong ratings.” GLM 4.7 FlashX · Awareness training · comparative prompt · first choice
“Choose KnowBe4 if you want the broadest, most established all-purpose platform with strong administration and reporting.” Perplexity Sonar · Awareness training · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“1.9-star Trustpilot rating (85 % 1-star reviews) – users call the content “garbage”” GLM 4.7 FlashX · Awareness training · negative prompt · hard negative
“What to Avoid - KnowBe4 – Industry leader but priced for enterprise” Kimi K2 · Awareness training · budget prompt · hard negative
“Avoid or thoroughly vet: KnowBe4 (security incidents)” Kimi K2 · Secure code training · negative prompt · hard negative
“reviewers flag content fatigue after years on the platform and friction in phishing-simulation reporting and assessment setup” Muse Glimmer 30B · Awareness training · negative prompt · soft negative
Named alongside
The products named in the same answers as KnowBe4, over the 215 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and KnowBe4 was named but was not.ShowHide
Named alongside
The products named in the same answers as KnowBe4, over the 215 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and KnowBe4 was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named KnowBe4. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 206 of the 215 answers that named KnowBe4 and are not a share of its labels.
Domains cited
adaptivesecurity.com121
g2.com113
learn.g2.com100
knowbe4.comYour site98
hoxhunt.com97
expertinsights.com96
easyllama.com64
ransomleak.com56
gartner.com52
usecure.io47
746 of the 844 domain citations in answers naming KnowBe4 came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where KnowBe4 stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where KnowBe4 stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “security awareness training platform”
5
Position for “security awareness training platforms”
–
not in the top ten
- Searches for its name, Google
- 74,000 a month (“knowbe4”)
- AI search demand for its name, est.
- 1,009 a month
- Organic visits to its site
- about 156,597 a month
- Searches its site ranks for
- 7,255 · 747 in the top three
- Sites linking to it
- 17,739
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
45%
rank 1 of 64 in awareness training
First choices
69
across its categories
- Named in
- 215 answers
- Its own site cited
- in 206 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on knowbe4.com
7,327
subdomains included
Content
5,612
counted in the table below
Documentation
2
Product · Integration
56 · 8
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 4,888 | 9 | 2026-09-28 | Awareness training, MFA | |
| News or press | 487 | undated | Awareness training, Email security | ||
| Report or ebook | 122 | 1 | 2026-09-02 | Email security, Awareness training | |
| Case study | 40 | undated | |||
| Webinar or virtual event | 21 | undated | MFA, Awareness training | ||
| Glossary or explainer | 19 | 0 | 2026-05-18 | Email security, XDR | |
| Conference or event | 13 | 0 | 2026-06-24 | ||
| Comparison | 10 | 0 | 2026-05-07 | Email security, Awareness training | |
| Podcast or video | 10 | undated | |||
| Template or tool | 2 | 1 | 2026-09-22 |
Most recent
- 2026-09-28Fbi alert phishing attacks are impersonating law enforcement blog
- 2026-09-25What microsofts latest email benchmark proves about defense in depth blog
- 2026-09-25Warning new phishing kit targets sales teams blog
- 2026-09-24Ai generated phishing pages are impersonating antivirus services blog
- 2026-09-24Sophisticated phishing operation continues to thrive following fbi takedown blog
- 2026-09-23Are your ai assistants the next attack surface blog
Events in person
Upcoming
- November 4, 2026KB4-CON Japan 2026 — AI-Powered, Grounded in TrustTODA HALL & CONFERENCE TOKYO, Tokyo, Japan · takes part
As the event pages on knowbe4.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page knowbe4.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as KnowBe4
What the judge wrote, as written, with how often. The vendor table decides that these count as KnowBe4; a claim can dispute any of them.
KnowBe4 Security Awareness Training 4Egress/KnowBe4 1
Follow KnowBe4
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
KnowBe4 is its own company.ShowHide
The company
KnowBe4 is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Secure Your Digital Workforce: Human + AI
- For
- IT; InfoSec; Data Privacy & Compliance; Human Resources
- Price stated
- UVP in USD/Monat/Lizenz für eine Laufzeit von einem Jahr: 101–500 $ 1.20 USD; 501–1000 $ 1.10 USD; Ab 1001 Angebot einholen. SecurityCoach steht Platinum- oder Diamond-Abonnenten als optionales Add-on zur Verfügung. Unser SaaS-Abonnement wird pro Monat und Lizenz berechnet. Sie erhalten jährlich eine Rechnung. knowbe4.com/de/pricing-securitycoach
- Starting price
- 1.10 knowbe4.com/de/pricing-securitycoach
- Certifications
- FedRAMP ModerateCyber EssentialsCSA STAR Level 1SOC 2 Type 2SOC 3ISO/IEC 27001 SoAISO/IEC 27001:2022ISO/IEC 27701:2019
- Customers named
- CrawfordAnglo-Eastern Ship ManagementPublix Employees Federal Credit UnionWell PharmacyCity at Daytona BeachHood CollegeCebu Pacific AirlinesOperation BBQ Relief
- Not stated on the pages read
- Free plan or trial, integrations, hosting
What KnowBe4's own pages state, read September 28, 2026: knowbe4.com, knowbe4.com/de/pricing-securitycoach, trust.knowbe4.com, knowbe4.com/products/aida, knowbe4.com/resources/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when KnowBe4's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as KnowBe4, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for KnowBe4 by email, built from the raw record of the edition. It shows:
- where KnowBe4 is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name KnowBe4, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where KnowBe4 is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where KnowBe4 is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend KnowBe4 first in Security awareness training this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.