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Digital risk protection · October 2026 Edition

ZeroFox vs Proofpoint Digital Risk Protection

One of fourteen models named ZeroFox first on the direct prompt; zero named Proofpoint Digital Risk Protection. ZeroFox was named by fourteen of the fourteen models and Proofpoint Digital Risk Protection by six and ZeroFox carries 47 labels and Proofpoint Digital Risk Protection 12, so the shares are not directly comparable.

ZeroFox

accepted challenger

Named in two categories this edition.

Named in one category this edition.

First-choice share14%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate23%25%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#8A position in a field of 11; printed, not drawn.
Labels4712A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ZeroFox reading right to left. Rank and label count are printed, not drawn.UpGuard BreachSight was named alongside these two in twelve of the fourteen direct answers. UpGuard BreachSight vs ZeroFox · UpGuard BreachSight vs Proofpoint Digital Risk Protection · ZeroFox vs SOCRadar Extended Threat Intelligence

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the digital risk protection page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ZeroFoxFirst choices, of fourteen modelsProofpoint Digital Risk Protection
Direct102 against Proofpoint Digital Risk Protection
Paraphrase50
Comparative60
Budget-constrained014 against ZeroFox
Scale-constrained10
Negative007 against ZeroFox · 1 against Proofpoint Digital Risk Protection
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, ZeroFox and Proofpoint Digital Risk Protection were named in the same answer thirty-four times, of the 136 answers naming ZeroFox and the 47 naming Proofpoint Digital Risk Protection. In those answers Proofpoint Digital Risk Protection took the first choice three times and ZeroFox five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ZeroFox and Proofpoint Digital Risk Protection stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ZeroFox Proofpoint Digital Risk Protection first choice named as an alternative argued againstblank: not namedEach cell is one answer, ZeroFox on the left and Proofpoint Digital Risk Protection on the right.

The direct prompt

The plain question, one answer per model, grouped by where ZeroFox and Proofpoint Digital Risk Protection stood in it.

ZeroFox first, Proofpoint Digital Risk Protection an alternative

1 of 14 modelsProofpoint Digital Risk Protection was named in the answer but not as the choice, or not at all.
GPT-5.4 miniZeroFox alternatives: Bitsight, Proofpoint Digital Risk Protection, SecurityScorecard, UpGuard BreachSight

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashSOCRadar Extended Threat Intelligence alternatives: Flare, UpGuard BreachSight, ZeroFox
Grok 4.1 FastUpGuard BreachSight alternatives: Rapid7 Threat Command, ZeroFox
DeepSeek V4 FlashUpGuard BreachSight alternatives: Netcraft, Rapid7, SOCRadar Extended Threat Intelligence, ZeroFox
Kimi K2UpGuard BreachSight alternatives: Fortra Brand Protection, ZeroFox
MiniMax M2.5UpGuard BreachSight alternatives: CrowdStrike Falcon, Group-IB Digital Risk Protection, Recorded Future, ZeroFox
GPT-6 LunaCybelAngel Core alternatives: Bolster, BrandShield, ZeroFox

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Cyble Vision alternatives: BlueVoyant Sky, CrowdStrike Falcon, Rapid7 Threat Command, UpGuard BreachSight
Perplexity SonarRapid7 Threat Command, UpGuard BreachSight alternatives: CybelAngel
Mistral SmallUpGuard BreachSight alternatives: Kaduu, Recorded Future
Llama 4 MaverickFortra Brand Protection alternatives: Kaduu, Recorded Future, UpGuard BreachSight
Qwen 3.7 FlashRapid7 alternatives: Corvus Logic, Cyberhaven, Recorded Future, ThreatConnect
GLM 4.7 FlashXUpGuard BreachSight alternatives: Bolster
Muse Glimmer 30BUpGuard BreachSight alternatives: CybelAngel

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ZeroFox leads by two points.
ZeroFox4%#5 of 8
Proofpoint Digital Risk Protection2%#6 of 8
The full small business standing →
Mid-marketThe figures above
ZeroFox leads by twelve points.
ZeroFox14%#2 of 11
Proofpoint Digital Risk Protection2%#8 of 11
The full mid-market standing →
Enterprise
ZeroFox leads by twenty-seven points.
ZeroFox29%#1 of 9
Proofpoint Digital Risk Protection2%#5 of 9
The full enterprise standing →

What the models said about ZeroFox

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Users frequently report problems with inefficient alerts, slow performance ... and a high volume of false positives.” Mistral Small · negative prompt · hard negative
“What to avoid (If budget is truly limited):- ZeroFox: Median contract value is ~$45,000/year.” DeepSeek V4 Flash · budget prompt · hard negative
“ZeroFox – Multiple User Complaints - False positive overload” Kimi K2 · negative prompt · hard negative
“Broad external-threat coverage spanning brand and domain abuse, social platforms, executive risks... Look closely at ZeroFox.” GPT-6 Luna · comparative prompt · first choice
“If brand, executive, and social media protection with rapid takedowns are your top priorities → ZeroFox” DeepSeek V4 Flash · comparative prompt · first choice
“ZeroFox is highly regarded for its automated threat intelligence, brand defense, and executive protection.” Gemini 3.5 Flash · comparative prompt · first choice

What the models said about Proofpoint Digital Risk Protection

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“more suitable than enterprise-heavy platforms like Proofpoint, ReliaQuest, or CrowdStrike” Perplexity Sonar · direct prompt · soft negative
“General Category Red Flags (Applies to Many, e.g., Proofpoint, CloudSEK)” Grok 4.1 Fast · negative prompt · soft negative
“avoid enterprise giants like CrowdStrike/Proofpoint unless scaling soon” Grok 4.1 Fast · direct prompt · soft negative
“Best overall for limited budgets: Proofpoint Digital Risk Protection” Perplexity Sonar · budget prompt · first choice
“Choose Proofpoint if your DRP needs are tightly tied to email security, identity protection, and insider/threat workflows” GPT-5.4 mini · direct prompt · alternative
“Proofpoint is known for identifying and mitigating threats tied to phishing and account takeover attacks” Claude Haiku 4.5 · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.