Security awareness training
Asked as “security awareness training platform”, and as “phishing simulation and training tool”, on behalf of a mid-market B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the five products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01KnowBe442%
KnowBe442%02Wizer20%
Wizer20%03Hoxhunt13%
Hoxhunt13%04Huntress Managed Security Awareness Training9%
Huntress Managed Security Awareness Training9%05Hook Security4%
Hook Security4%06Infosec IQ4%
Infosec IQ4%07Arctic Wolf Managed Security Awareness2%
Arctic Wolf Managed Security Awareness2%08Proofpoint ZenGuide0%
Proofpoint ZenGuide0%09SoSafe0%
SoSafe0%10NINJIO0%
NINJIO0%11Adaptive Security0%
Adaptive Security0%12MetaCompliance0%
MetaCompliance0%02What they warned about
Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
KnowBe420%
12 of 59 labels negative · 8 of 12 models · 2 hard negative
“Trustpilot Rating: 1.9/5 stars, with 85% of reviews being 1-star... training content is outdated, repetitive, and of poor quality” Mistral Small, negative prompt
Proofpoint ZenGuide18%
7 of 40 labels negative · 6 of 12 models · 1 hard negative
“Avoid Platforms with "Campaign-Only" & "Tick-the-Box" Approaches * **Examples of this model:** ... (like **Mimecast** or **Proofpoint/Wombat**).” Gemini 3.5 Flash, negative prompt
Nimblr Security Awareness100%
4 of 4 labels negative · 4 of 12 models · 2 hard negative
“**Avoid Nimblr Security Awareness** – its user feedback highlights spam-filter interference, shallow reporting, limited customization, and a lack of engagement.” GLM 4.7 FlashX, negative prompt
Cofense PhishMe25%
2 of 8 labels negative · 2 of 12 models
“PhishMe (4.4-4.7/5): Solid for phishing education but called overpriced for small orgs; lacks depth in non-phishing topics.” Grok 4.1 Fast, negative prompt
03What they cite
Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
67 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 798 links across 147 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Hoxhunt47 answers · 66 citations · 10 models
vendor site · Adaptive Security38 answers · 84 citations · 10 models
vendor site · Expert Insights38 answers · 58 citations · 10 models
27 answers · 27 citations · 9 models
25 answers · 40 citations · 10 models
25 answers · 31 citations · 11 models
21 answers · 45 citations · 10 models
19 answers · 20 citations · 11 models
vendor site · EasyLlama19 answers · 19 citations · 10 models
vendor site · Doozy18 answers · 18 citations · 9 models
vendor site · usecure17 answers · 18 citations · 9 models
vendor site · KnowBe414 answers · 25 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
36 answers · 10 models
27 answers · 9 models
23 answers · 11 models
19 answers · 10 models
19 answers · 9 models
18 answers · 9 models
16 answers · 8 models
14 answers · 9 models
13 answers · 8 models
12 answers · 8 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best security awareness training platform for a mid-market B2B company?”Paraphrase“Which phishing simulation and training tool would you recommend to a mid-sized B2B company?”Comparative“What are the top security awareness training platforms and how do they differ?”Budget-constrained“What is the best security awareness training platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a security awareness training platform. What should we look at?”Negative“Which security awareness training platforms should I avoid or be cautious about?”
Claude Haiku 4.5no first choiceKnowBe4Changedno first choiceCyberSentriqno first choicenothing named
Three alternatives
Hoxhunt, KnowBe4, RansomLeakTwo alternatives
ESET Cybersecurity Awareness Training, Proofpoint ZenGuideFour alternatives
Huntress Managed Security Awareness Training, NINJIO, Phin Security, SoSafeGPT-5.4 miniKnowBe4KnowBe4HeldKnowBe4against: Microsoft Defender ecosystem-based trainingHook Security, Wizeragainst: KnowBe4no first choiceagainst: Infosec IQ, KnowBe4, Nimblr Security Awareness, Relias
Two alternatives
Adaptive, HoxhuntOne alternative
Microsoft Attack Simulation TrainingThree alternatives
Hoxhunt, Proofpoint ZenGuide, SANS Security AwarenessOne alternative
CanIPhishGemini 3.5 FlashHoxhuntagainst: KnowBe4Hoxhunt, WizerChangedno first choiceWizer, usecureno first choiceagainst: KnowBe4, Mimecast Engage, Proofpoint ZenGuide
Three alternatives
Adaptive Security, Huntress Managed Security Awareness Training, NINJIOTwo alternatives
KnowBe4, NINJIOSix alternatives
Hoxhunt, Huntress Managed Security Awareness Training, KnowBe4, NINJIO, Proofpoint ZenGuide, SoSafeFour alternatives
GoPhish, Hook Security, Huntress Managed Security Awareness Training, Microsoft Attack Simulation TrainingSix alternatives
Arctic Wolf Managed Security Awareness, Hoxhunt, Huntress Managed Security Awareness Training, KnowBe4, SoSafe, WizerPerplexity SonarHoxhuntKnowBe4Changedagainst: Microsoft Attack Simulation TrainingKnowBe4Huntress Managed Security Awareness Trainingno first choicenothing named
Four alternatives
Infosec IQ, KnowBe4, MetaCompliance, SoSafeThree alternatives
Hoxhunt, Infosec IQ, Proofpoint ZenGuideNine alternatives
Adaptive Security, CybSafe, Hoxhunt, Huntress Managed Security Awareness Training, Infosec IQ, MetaCompliance, Mimecast Engage, Proofpoint ZenGuide, SoSafeThree alternatives
Hook Security, KnowBe4, Microsoft Attack Simulation TrainingGrok 4.1 FastKnowBe4KnowBe4Heldagainst: Proofpoint ZenGuideHoxhunt, KnowBe4Wizeragainst: KnowBe4no first choiceagainst: Cofense PhishMe, KnowBe4, Proofpoint ZenGuide
Four alternatives
Arctic Wolf Managed Security Awareness, Hoxhunt, MetaCompliance, Proofpoint ZenGuideTwo alternatives
Hook Security, HoxhuntThree alternatives
Infosec IQ, Proofpoint ZenGuide, SoSafeTwo alternatives
CanIPhish, Hook SecurityMistral SmallInfosec IQ, KnowBe4KnowBe4ChangedHoxhuntagainst: MetaComplianceHuntress Managed Security Awareness Trainingno first choiceagainst: KnowBe4, MetaCompliance, Nimblr Security Awareness
One alternative
HoxhuntThree alternatives
KnowBe4, Proofpoint ZenGuide, SoSafeTwo alternatives
Cofense PhishMe, KnowBe4DeepSeek V4 FlashHoxhunt, KnowBe4KnowBe4Changedagainst: GoPhishHoxhunt, KnowBe4against: MicrosoftHuntress Managed Security Awareness Training, Wizerno first choiceagainst: Cofense PhishMe, Fortra Human Risk Management, Infosec IQ, KnowBe4, MetaCompliance, Proofpoint ZenGuide
Two alternatives
Infosec IQ, Proofpoint ZenGuideThree alternatives
Hook Security, Hoxhunt, Proofpoint ZenGuideSix alternatives
Arctic Wolf Managed Security Awareness, Cofense PhishMe, Huntress Managed Security Awareness Training, Mimecast Engage, Proofpoint ZenGuide, SANS Security AwarenessThree alternatives
CanIPhish, Hook Security, KnowBe4Llama 4 Maverickno first choiceKnowBe4Changedno first choiceHook Securityno first choicenothing named
Seven alternatives
Arctic Wolf Managed Security Awareness, Hoxhunt, KnowBe4, MetaCompliance, Proofpoint ZenGuide, RansomLeak, SoSafeThree alternatives
ESET Cybersecurity Awareness Training, Hoxhunt, Proofpoint ZenGuideThree alternatives
CanIPhish, Proofpoint ZenGuide, WizerQwen 3.7 FlashInfosec IQKnowBe4ChangedKnowBe4Wizeragainst: KnowBe4, Proofpoint ZenGuideno first choiceagainst: KnowBe4, Nimblr Security Awareness
Three alternatives
Hoxhunt, KnowBe4, RansomLeakTwo alternatives
Hoxhunt, NINJIOFive alternatives
Adaptive Security, Hoxhunt, Proofpoint ZenGuide, SANS Security Awareness, SoSafeThree alternatives
CanIPhish, Hook Security, Infosec IQKimi K2KnowBe4KnowBe4HeldKnowBe4KnowBe4, Wizerno first choiceagainst: KnowBe4, Proofpoint ZenGuide
Two alternatives
Hoxhunt, Proofpoint ZenGuideTwo alternatives
Hoxhunt, Proofpoint ZenGuideFour alternatives
Arctic Wolf Managed Security Awareness, Hoxhunt, Proofpoint ZenGuide, SANS Security AwarenessThree alternatives
Hook Security, Huntress Managed Security Awareness Training, Microsoft Attack Simulation TrainingGLM 4.7 FlashXHoxhunt, KnowBe4KnowBe4ChangedKnowBe4Huntress Managed Security Awareness Training, Wizeragainst: KnowBe4, Proofpoint ZenGuideno first choiceagainst: Barracuda, Cisco, Nimblr Security Awareness, PhishingBox
Two alternatives
Arctic Wolf Managed Security Awareness, Proofpoint ZenGuideFour alternatives
GoPhish, Hoxhunt, IRONSCALES, Microsoft Attack Simulation TrainingFive alternatives
Cofense, Infosec Skills, Proofpoint ZenGuide, Sophos Security Awareness, Terranova SecurityFive alternatives
CanIPhish, Hook Security, Riot, SoSafe, usecureMiniMax M2.5Arctic Wolf Managed Security Awareness, KnowBe4Hoxhunt, KnowBe4ChangedHoxhuntWizerno first choicenothing named
Two alternatives
MetaCompliance, Proofpoint ZenGuideOne alternative
Adaptive SecurityFive alternatives
Arctic Wolf Managed Security Awareness, KnowBe4, MetaCompliance, Proofpoint ZenGuide, SoSafeFour alternatives
CanIPhish, Hook Security, KnowBe4, Microsoft Attack Simulation TrainingBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 13:33 | yes | 9 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 12:54 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 11:26 | yes | 12 | 21 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-17 12:45 | yes | 20 | 6 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 11:39 | yes | 35 | 17 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 10:08 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 13:25 | yes | 10 | 13 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 09:34 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 13:51 | yes | 5 | 37 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 12:05 | yes | 15 | 44 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 09:46 | yes | 14 | 109 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 13:41 | yes | 19 | 42 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 11:00 | yes | 15 | 18 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 10:36 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 09:41 | yes | 16 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-17 12:50 | yes | 20 | 5 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 13:18 | yes | 41 | 22 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:29 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 13:40 | yes | 19 | 18 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 14:05 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 13:39 | yes | 5 | 25 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 10:03 | yes | 15 | 37 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 11:18 | yes | 13 | 34 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 10:19 | yes | 8 | 18 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 11:57 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 12:57 | yes | 6 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 11:05 | yes | 11 | 27 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-17 14:01 | yes | 20 | 10 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 11:29 | yes | 25 | 14 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 13:52 | yes | 10 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 11:27 | yes | 14 | 20 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 14:14 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 10:45 | yes | 5 | 32 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 10:53 | yes | 14 | 41 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 13:30 | no | 0 | 108 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 11:25 | yes | 8 | 26 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 09:30 | yes | 9 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 10:59 | yes | 2 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 10:21 | yes | 19 | 19 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-17 12:58 | yes | 20 | 6 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 12:56 | yes | 29 | 13 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 13:16 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 12:01 | yes | 10 | 13 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 14:04 | yes | 5 | 4 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 12:04 | yes | 5 | 25 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 10:38 | yes | 10 | 19 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 09:39 | yes | 15 | 66 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 11:46 | yes | 5 | 17 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 10:27 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 09:35 | no | 0 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 13:55 | yes | 8 | 27 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-17 11:48 | yes | 20 | 8 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 11:08 | yes | 13 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:39 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 11:59 | yes | 19 | 26 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 14:11 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 14:13 | yes | 5 | 34 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 12:37 | yes | 15 | 36 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 13:22 | yes | 15 | 107 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 12:45 | no | 0 | 10 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 11:04 | yes | 25 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 10:03 | yes | 4 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 13:22 | yes | 18 | 23 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-17 10:34 | yes | 20 | 8 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 14:02 | yes | 35 | 20 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 09:47 | yes | 13 | 9 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 12:42 | yes | 26 | 33 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 09:37 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 13:44 | yes | 10 | 55 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 13:32 | yes | 24 | 42 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 13:03 | yes | 15 | 45 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 13:18 | yes | 10 | 25 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
Arctic Wolf read as Arctic Wolf Managed Security Awareness
ESET read as ESET Cybersecurity Awareness Training
Huntress read as Huntress Managed Security Awareness Training
Mimecast read as Mimecast Engage
Proofpoint read as Proofpoint ZenGuide
Proofpoint (ZenGuide) read as Proofpoint ZenGuide
TitanHQ (SafeTitan) read as CyberSentriq
Unresolved, counted raw
Adaptive
BreachSecureNow
Cisco Security
Cohesive
CompTIA
CybSafe
CyberGuard360
Fable Security
Fortra Human Risk Management
Government/free resources (e.g., CISA's FedVTE, NIST catalog, CDSE)
Infosec Skills
Jericho Security
Keepnet Labs
Metamorfose
Microsoft Defender ecosystem-based training
NIST
Pistachio
Relias
Right-Hand Cybersecurity
SANS free resources
SecureCodeWarrior
Sophos Security Awareness
Terranova Security
Discontinued, still offered
No shut-down product was recommended here.