Security awareness training · October 2026 Edition
KnowBe4 vs Wizer
Nine of fourteen models named KnowBe4 first on the direct prompt; zero named Wizer. KnowBe4 was named by fourteen of the fourteen models and Wizer by nine and KnowBe4 carries 65 labels and Wizer 11, so the shares are not directly comparable.
Named in three categories this edition.
Named in two categories this edition.
First-choice share45%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 11; printed, not drawn.
Labels6511A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, KnowBe4 reading right to left. Rank and label count are printed, not drawn.Hoxhunt was named alongside these two in fourteen of the fourteen direct answers. KnowBe4 vs Hoxhunt · KnowBe4 vs Huntress Managed Security Awareness Training · KnowBe4 vs SoSafe
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the security awareness training page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
KnowBe4First choices, of fourteen modelsWizer
Direct901 against KnowBe4
Paraphrase1101 against KnowBe4
Comparative120
Budget-constrained242 against KnowBe4
Scale-constrained001 against KnowBe4
Negative007 against KnowBe4
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where KnowBe4 and Wizer stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | | |
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | |
KnowBe4 Wizer first choice named as an alternative argued againstblank: not namedEach cell is one answer, KnowBe4 on the left and Wizer on the right.The direct prompt
The plain question, one answer per model, grouped by where KnowBe4 and Wizer stood in it.
KnowBe4 first, Wizer not the choice
9 of 14 modelsWizer was named in the answer but not as the choice, or not at all.Claude Haiku 4.5KnowBe4 alternatives: Hoxhunt, Proofpoint ZenGuide
GPT-5.4 miniKnowBe4 alternatives: Hoxhunt, Huntress Managed Security Awareness Training, Mimecast Engage, Proofpoint ZenGuide, SoSafe
Grok 4.20KnowBe4 alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt, MetaCompliance, Proofpoint ZenGuide
Mistral SmallKnowBe4, Proofpoint ZenGuide alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt, Mimecast Engage, SoSafe
DeepSeek V4 FlashHoxhunt, KnowBe4 alternatives: Arctic Wolf Managed Security Awareness, Proofpoint ZenGuide, SoSafe
Qwen 3.7 FlashKnowBe4 alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt
GLM 4.7 FlashXKnowBe4 alternatives: Hoxhunt, SoSafe
MiniMax M2.5Hoxhunt, KnowBe4 alternatives: Arctic Wolf Managed Security Awareness
GPT-6 LunaKnowBe4 alternatives: Hoxhunt, Huntress Managed Security Awareness Training, Proofpoint ZenGuide
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Perplexity SonarHoxhunt alternatives: Cofense PhishMe, KnowBe4, SoSafe
Kimi K2Hoxhunt alternatives: Arctic Wolf Managed Security Awareness, Huntress Managed Security Awareness Training, KnowBe4, SoSafe
Muse Glimmer 30BHoxhunt alternatives: Arctic Wolf Managed Security Awareness, KnowBe4, MetaCompliance, Proofpoint ZenGuide
Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Gemini 3.5 FlashHoxhunt alternatives: Adaptive Security, Huntress Managed Security Awareness Training
Llama 4 Maverickno first choice alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt, Infosec IQ
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Mid-marketThe figures above
KnowBe4 leads by thirty-seven points.
KnowBe445%#1 of 11Wizer8%#3 of 11Enterprise
KnowBe4 leads by seventy-four points.
KnowBe474%#1 of 10Wizer0%#– of 10What the models said about KnowBe4
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“1.9-star Trustpilot rating (85 % 1-star reviews) – users call the content “garbage”” GLM 4.7 FlashX · negative prompt · hard negative
“What to Avoid - KnowBe4 – Industry leader but priced for enterprise” Kimi K2 · budget prompt · hard negative
“reviewers flag content fatigue after years on the platform and friction in phishing-simulation reporting and assessment setup” Muse Glimmer 30B · negative prompt · soft negative
“KnowBe4: The "Comprehensive Library" Leader ... Choose KnowBe4 if you need to pass audits easily and want a "turn-key" solution with the most content available.” Qwen 3.7 Flash · comparative prompt · first choice
“KnowBe4 is widely used across SMB, mid-market, and enterprise organizations and is a strong option for organizations of all sizes.” Claude Haiku 4.5 · direct prompt · first choice
“KnowBe4 and Hoxhunt stand out as the most comprehensive, AI‑driven platforms with large user bases and strong ratings.” GLM 4.7 FlashX · comparative prompt · first choice
What the models said about Wizer
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Wizer stands out as the top recommendation for a security awareness training platform” Grok 4.20 · budget prompt · first choice
“Zero budget to prove value → Wizer free tier or CanIPhish free tier.” Muse Glimmer 30B · budget prompt · first choice
“Wizer — *Best Overall for Simplicity & Short Video Training*” Gemini 3.5 Flash · budget prompt · first choice
Also compared
KnowBe4 vs HoxhuntKnowBe4 vs Huntress Managed Security Awareness TrainingKnowBe4 vs SoSafeKnowBe4 vs Proofpoint ZenGuideHoxhunt vs WizerWizer vs Huntress Managed Security Awareness TrainingWizer vs SoSafeWizer vs Proofpoint ZenGuideAll fifteen head-to-head pages and the full awareness training standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.