20% of first choices, contested.
Google Cloud Load Balancing is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models two times of 44. Lab treatment is defined on the method page; the row is marked, not excluded.
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
“The Verdict: Unless you are running a highly specialized, legacy on-premises data center with dedicated network engineers, avoid physical appliances entirely.” Gemini 3.5 Flash, negative prompt
“Enterprise-grade hardware appliances (F5, Citrix, A10, Radware, etc.) ... a $100k+ hardware box is almost certainly overkill.” GLM 4.7 FlashX, negative prompt
“**Caveat:** No vendor support, no GUI (HAProxy community), and you must handle SSL offload, health checks, and WAF yourself. This is only recommended if you have in-house expertise.” DeepSeek V4 Flash, paraphrase prompt
“Self-managed enterprise software editions of NGINX Plus, HAProxy Enterprise, etc., when a free/open core or a managed cloud load balancer would cover the need.” Muse Glimmer 30B, negative prompt
71 of 84 answers in this category came back with a source list, from 14 of 12 models: citations where the model returns them, or the search results it consulted. 977 links across 206 sites, every framing counted. Ranked by the number of answers carrying the site or page.
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| HAProxy haproxy.com | 20% | 140 | 4,400 | 424 | 18,410 | 4 | ||
| NGINX nginx.org NGINX 14%, NGINX Open Source 1% | 16% | 146 | 33,100 | 4,362 | 38,473 | |||
| AWS parent site AWS Elastic Load Balancing 10%, AWS Application Load Balancer 3%, AWS ALB 0% | 13% | 77 | 368,000 | 114,001 | ||||
| Cloudflare parent site Cloudflare Load Balancing 11%, Cloudflare Load Balancer 0% | 11% | 64 | 550,000 | 10,897 | ||||
| Kemp LoadMaster kemptechnologies.com | 10% | 33 | 210 | 9 | 35,090 | $127 | 23 | 3 |
| Progress Kemp LoadMaster | 9% | 50 | 2 | |||||
| Azure Load Balancer | 6% | 301,000 | 47,904 | |||||
| Google Cloud parent site Google Cloud Load Balancing 3% | 3% | 51 | 165,000 | 7,596 | ||||
| DigitalOcean parent site DigitalOcean Load Balancers 3% | 3% | 16 | 74,000 | 942 | ||||
| Application Load Balancer | 3% | 720 | 100 |
Google's top ten for the three searches hold 22 sites; 5 of them are among the sites the models cited here (aws.amazon.com, g2.com, kemptechnologies.com, learn.microsoft.com, loadbalancer.org). The first result for “best load balancer” is g2.com.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 23:28 | no | 0 | 5 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:01 | yes | 4 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 00:56 | no | 0 | 11 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-05 01:13 | yes | 14 | 3 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-04 23:14 | yes | 21 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 01:01 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 23:58 | yes | 20 | 21 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:42 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:36 | yes | 9 | 13 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-04 23:59 | yes | 15 | 18 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 01:25 | yes | 14 | 28 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-04 23:56 | yes | 5 | 57 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 22:49 | yes | 9 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 01:34 | no | 0 | 3 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:17 | yes | 21 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-05 01:30 | yes | 15 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-05 01:24 | yes | 25 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:33 | yes | 5 | 3 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 01:31 | yes | 25 | 34 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:32 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 23:33 | yes | 9 | 35 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-04 22:46 | yes | 20 | 22 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:08 | yes | 25 | 58 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:48 | yes | 10 | 61 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 22:48 | yes | 9 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:37 | yes | 6 | 4 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 01:19 | yes | 19 | 30 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-05 01:36 | yes | 14 | 4 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-05 01:14 | yes | 22 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 01:18 | yes | 10 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:44 | yes | 25 | 43 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 01:18 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 01:27 | no | 0 | 26 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 01:02 | yes | 15 | 20 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-04 22:37 | yes | 24 | 73 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 01:37 | yes | 12 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:13 | no | 0 | 5 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 01:53 | no | 0 | 2 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 01:43 | yes | 8 | 24 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-04 23:57 | yes | 15 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-05 01:08 | yes | 23 | 16 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 01:20 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 23:23 | yes | 18 | 26 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 01:49 | yes | 6 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 01:04 | no | 0 | 26 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:53 | yes | 15 | 17 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:06 | yes | 14 | 34 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 01:28 | no | 0 | 51 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:14 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 01:53 | no | 0 | 4 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 01:25 | no | 0 | 13 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-05 00:34 | yes | 15 | 4 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-05 00:54 | yes | 19 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 01:34 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:40 | yes | 16 | 58 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:21 | yes | 9 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 02:00 | no | 0 | 27 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:19 | yes | 20 | 21 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:57 | yes | 19 | 70 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:52 | yes | 5 | 20 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 01:26 | yes | 18 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:51 | yes | 4 | 4 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:09 | yes | 12 | 23 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-04 23:30 | yes | 35 | 5 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-04 22:40 | yes | 20 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:15 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 23:39 | yes | 23 | 42 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 23:49 | yes | 5 | 4 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 23:10 | yes | 10 | 20 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 01:12 | yes | 24 | 27 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:40 | yes | 23 | 81 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 01:40 | yes | 14 | 27 s |
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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