Every category where a model named Google Cloud Load Balancing for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Load balancers	Network and edge	0%	15 of 94	0%	18	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Google Cloud Load Balancing yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Cloud Load Balancing across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	1	3	4
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	1	1
Mistral Small	2	0	2
DeepSeek V4 Flash	1	0	1
Llama 4 Maverick	0	1	1
Qwen 3.7 Flash	0	1	1
Kimi K2	1	0	1
GLM 4.7 FlashX	0	2	2
MiniMax M2.5	1	1	2
GPT-6 Luna	1	0	1
Muse Glimmer 30B	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct14 labelsNone

Paraphrase2 labelsNone

Comparative22 labels1not counted in share

Budget-constrained11 labels2

Scale-constrained8 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative63 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Starts at $0.025/hour for basic rules and offers instant autoscaling, making it a good option if you're on Google Cloud.” Mistral Small · Load balancers · budget prompt · alternative

“AWS Elastic Load Balancing, Azure Load Balancer, or Google Cloud Load Balancing” MiniMax M2.5 · Load balancers · budget prompt · alternative

“Best for: Google Cloud users needing global load distribution and auto-scaling.” Mistral Small · Load balancers · comparative prompt · alternative

“Google Cloud Load Balancing | Google Cloud | GCP workloads” Kimi K2 · Load balancers · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Google Cloud Load Balancing, over the 63 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Cloud Load Balancing was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HAProxy52 of 639Not among the top eight

NGINX50 of 6310Not among the top eight

AWS Elastic Load Balancing43 of 638Not among the top eight

Azure Load Balancer38 of 631Not among the top eight

F5 BIG-IP27 of 6311Not among the top eight

Cloudflare Load Balancing21 of 634Not among the top eight

Traefik19 of 631Not among the top eight

Citrix ADC18 of 631Not among the top eight

Envoy10 of 630Not among the top eight

AWS Application Load Balancer9 of 630Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Cloud Load Balancing. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 51 of the 63 answers that named Google Cloud Load Balancing and are not a share of its labels.

Domains cited

guideflow.com31

g2.com27

learn.g2.com25

loadbalancer.org21

nomios.com21

devopsschool.com20

pickmysoft.com20

aws.amazon.com14

xurrent.com14

spotsaas.com13

206 of the 206 domain citations in answers naming Google Cloud Load Balancing came from somebody else's page.

Pages cited

learn.g2.com/best-load-balancing-software25

nomios.com/news-blog/best-load-balancers-202421

guideflow.com/blog/load-balancer-software20

pickmysoft.com/blog/best-load-balancing-software20

devopsschool.com/blog/top-10-load-balancers-features-pros-cons-comparison18

guideflow.com/et-ee/blog/load-balancer-software18

loadbalancer.org/blog/whats-the-best-cloud-load-balancer15

xurrent.com/blog/top-load-balancers14

Pages are listed as the models cited them.

Search and answers

Where Google Cloud Load Balancing stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 320 a month (“google cloud load balancing”)
AI search demand for its name, est.: 23 a month
Its own site: It sits on Google Cloud's site (google.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 15 of 94 in load balancers

Segment leader

29%

HAProxy

First choices: 2 across its categories
Named in: 63 answers
Its own site cited: in 51 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Google Cloud Load Balancing

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Cloud Load Balancing; a claim can dispute any of them.

Google Cloud Load Balancing (GCLB) 1

Follow Google Cloud Load Balancing

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Google Cloud is the company behind Google Cloud Load Balancing.

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On record

Company records

Also from Google Cloud: Google 2-Step Verification, Google Alerts, Google AlloyDB for PostgreSQL, Google Analytics, Google Antigravity, Google Artifact Registry, Google AutoML, Google BigQuery ML and 84 more

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Cloud Load Balancing's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Cloud Load Balancing, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Cloud Load Balancing by email, built from the raw record of the edition. It shows:

where Google Cloud Load Balancing is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Google Cloud Load Balancing, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.