F5 BIG-IP
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Load balancers | Network and edge | 0% | 93 of 94 | 55% | 31 | criticized challenger |
Movement
By model
How each model treated F5 BIG-IP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 1 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 3 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 2 | 2 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 3 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 1 | 2 |
| Kimi K2 | 0 | 1 | 0 | 2 | 3 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 2 | 4 |
| MiniMax M2.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-6 Luna | 0 | 0 | 1 | 1 | 2 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For flexibility and performance: NGINX or F5.” Mistral Small · Load balancers · comparative prompt · first choice
“Most feature-rich enterprise solution ... Enterprise hybrid/multi-cloud | F5 BIG-IP or NGINX Plus” Kimi K2 · Load balancers · comparative prompt · alternative
“consider cloud-agnostic solutions (like HAProxy, F5 BIG-IP, or Cloudflare Load Balancer) to avoid vendor lock-in” MiniMax M2.5 · Load balancers · negative prompt · alternative
“F5 BIG-IP is the legacy enterprise standard for data centers and compliance-heavy organizations” Claude Haiku 4.5 · Load balancers · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What I'd avoid for mid-sized B2B - F5 BIG-IP: ... over-engineered, expensive, and feature-heavy for mid-market needs” DeepSeek V4 Flash · Load balancers · paraphrase prompt · hard negative
“CISA has repeatedly listed F5 BIG-IP in exploited-vulnerability notices, and older / unsupported versions are especially risky.” GPT-5.4 mini · Load balancers · negative prompt · soft negative
“Very expensive (base units start at ~$30,000–$65,000+; full bundles can exceed $140,000). Complex to operate and license.” DeepSeek V4 Flash · Load balancers · comparative prompt · soft negative
“Be cautious with hardware appliances that have known firmware vulnerabilities; patch or replace them.” GLM 4.7 FlashX · Load balancers · negative prompt · soft negative
Named alongside
The products named in the same answers as F5 BIG-IP, over the 112 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and F5 BIG-IP was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 95 of the 112 answers that named F5 BIG-IP and are not a share of its labels.
Domains cited
No domain is on file for F5 BIG-IP, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where F5 BIG-IP stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 1,600 a month (“f5 big-ip”)
- AI search demand for its name, est.
- 374 a month
- Its own site
- No site of its own on file, so no site figures
In answers
This edition- First choices
- 19 across its categories
- Named in
- 112 answers
- Its own site cited
- No site on file to match
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as F5 BIG-IP
Follow F5 BIG-IP
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when F5 BIG-IP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as F5 BIG-IP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for F5 BIG-IP by email, built from the raw record of the edition. It shows:
- where F5 BIG-IP is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name F5 BIG-IP, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.