Every category where a model named Traefik for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Load balancers	Network and edge	2%	7 of 94	0%	21	accepted challenger
API management	Developer platform	0%	47 of 61	0%	1	under 10 labels · led by Kong Gateway at 37%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Traefik yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Traefik across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	2	0	2
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	2	0	2
Perplexity Sonar	0	0	0	0
Grok 4.20	0	1	1	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	2	1	3
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	2	0	3
Kimi K2	1	2	1	4
GLM 4.7 FlashX	0	2	0	2
MiniMax M2.5	0	1	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase1 labelNone

Comparative16 labels3not counted in share

Budget-constrained15 labels2

Scale-constrained9 labelsNone

Negative11 labels3not counted in share

First choiceAlternativeMentionNegative55 labels in all, every segment counted; 2 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For most small businesses today, Traefik offers the best balance of cost (free), ease of management (auto-discovery), and functionality” Qwen 3.7 Flash · Load balancers · budget prompt · first choice

“Cloud-native champion - designed for containers ... Kubernetes/container-heavy | Traefik or NGINX Ingress” Kimi K2 · Load balancers · comparative prompt · first choice

“If you run Docker/Kubernetes: Go with Traefik. It integrates seamlessly and reduces operational overhead.” Kimi K2 · Load balancers · budget prompt · alternative

“Free, auto-discovers services, automatic Let's Encrypt certificates. Great for containerized environments.” GLM 4.7 FlashX · Load balancers · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Traefik, over the 55 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Traefik was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HAProxy53 of 5514Compare →

NGINX51 of 5511Compare →

AWS Elastic Load Balancing24 of 558Compare →

Cloudflare Load Balancing22 of 555Compare →

Google Cloud Load Balancing19 of 551Not among the top eight

Azure Load Balancer18 of 550Compare →

Citrix ADC18 of 550Not among the top eight

F5 BIG-IP18 of 550Not among the top eight

Envoy16 of 550Not among the top eight

Kemp LoadMaster13 of 551Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Traefik. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 41 of the 55 answers that named Traefik and are not a share of its labels.

Domains cited

loadbalancer.org26

g2.com23

devopsschool.com21

guideflow.com18

pickmysoft.com16

aws.amazon.com15

learn.g2.com14

contabo.com13

nomios.com12

xurrent.com12

170 of the 170 domain citations in answers naming Traefik came from somebody else's page.

Pages cited

loadbalancer.org/blog/whats-the-best-cloud-load-balancer20

devopsschool.com/blog/top-10-load-balancers-features-pros-cons-comparison18

pickmysoft.com/blog/best-load-balancing-software16

learn.g2.com/best-load-balancing-software14

contabo.com/blog/best-open-source-load-balancers12

nomios.com/news-blog/best-load-balancers-202412

xurrent.com/blog/top-load-balancers12

guideflow.com/blog/load-balancer-software11

Pages are listed as the models cited them.

Search and answers

traefik.io is not in Google's top ten for any of the category's searches. In the answers, Traefik takes 2% of first choices and HAProxy takes 29%.

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In search

Google, US estimates

Position for “load balancer”

–

not in the top ten

Position for “load balancers”

–

not in the top ten

Searches for its name, Google: 6,600 a month (“traefik”)
AI search demand for its name, est.: 593 a month
Organic visits to its site: about 6,095 a month
Searches its site ranks for: 1,524 · 211 in the top three
Sites linking to it: 7,925
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

117+ ads · 117 image · 90 shown in the last 30 days

First shown July 2026, as GENIUS MONKEY, verified. Ads started 2025-10 to 2026-09: 117 in the year. 3 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 7 of 94 in load balancers

Segment leader

29%

HAProxy

First choices: 2 across its categories
Named in: 55 answers
Its own site cited: in 41 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on traefik.io

10,092

subdomains included

Content

683

counted in the table below

Documentation

8,611

Product · Integration

23 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	402	16	2026-09-28	API gateways, API management
Glossary or explainer	99	1	2026-07-23	API management, API gateways
Comparison	60	0	2026-06-03	API gateways, API management
Conference or event	38	0	2021-09-01
News or press	33	2	2026-09-15	API management, API gateways
Webinar or virtual event	24	0	2023-10-13	API gateways
Case study	22	2	2026-09-03
Report or ebook	5	undated

Most recent

2026-09-28Three ways to run jev behind traefik hub blog
2026-09-28Three ways to run jev behind traefik hub blog
2026-09-16Six ways traefik hub enforces one agentic refund blog
2026-09-16The two questions behind every agent authorization standard blog
2026-09-16The two questions behind every agent authorization standard blog
2026-09-16Six ways traefik hub enforces one agentic refund blog

How it is countedHide how it is counted

Every page traefik.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name API gateways (34); 15 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Traefik

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Traefik is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Unified Control Plane for APIs, Models, and Agents
traefik.io
For: enterprise
traefik.io
Price stated: Get Started Free traefik.io
Free plan or trial: Get Started Free traefik.io
Certifications: FIPS 140-3FIPS 140-2 and 140-3
Customers named: Ippen DigitalBigBasketAbaxSERVICE-REISENAxioneAmeriSave
Not stated on the pages read: Starting price, integrations, hosting

What Traefik's own pages state, read September 28, 2026: traefik.io, traefik.io/pricing, traefik.io/security, traefik.io/solutions/waf, traefik.io/tag/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Traefik's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Traefik, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Traefik by email, built from the raw record of the edition. It shows:

where Traefik is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Traefik, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.