Every category where a model named AWS Application Load Balancer for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Load balancers	Network and edge	2%	10 of 94	0%	6	under 10 labels · led by HAProxy at 29%

Movement

This is the first edition on this tier, so no move can be computed for AWS Application Load Balancer yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated AWS Application Load Balancer across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.20	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	1	1	0	2
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels3

Paraphrase3 labels1

Comparative6 labels1not counted in share

Budget-constrained2 labelsNone

Scale-constrained2 labelsNone

Negative2 labels1not counted in share

First choiceAlternativeMentionNegative21 labels in all, every segment counted; 4 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you're on AWS, I'd start with AWS Application Load Balancer (ALB) for web/API traffic” GPT-6 Luna · Load balancers · direct prompt · first choice

“if your applications are mostly in one cloud, I'd start with that cloud's managed load balancer instead—such as AWS Application Load Balancer” GPT-6 Luna · Load balancers · paraphrase prompt · alternative

“if your company is fully cloud-native on AWS, the pragmatic answer is AWS ALB” DeepSeek V4 Flash · Load balancers · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as AWS Application Load Balancer, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Application Load Balancer was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HAProxy19 of 212Not among the top eight

NGINX15 of 214Not among the top eight

Cloudflare Load Balancing12 of 212Not among the top eight

F5 BIG-IP9 of 211Not among the top eight

Google Cloud Load Balancing9 of 210Not among the top eight

Azure Application Gateway8 of 210Not among the top eight

Traefik8 of 210Not among the top eight

Citrix ADC7 of 211Not among the top eight

Azure Load Balancer6 of 210Not among the top eight

DigitalOcean Load Balancers5 of 211Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named AWS Application Load Balancer. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 16 of the 21 answers that named AWS Application Load Balancer and are not a share of its labels.

Domains cited

developers.cloudflare.com6

docs.aws.amazon.comYour site6

g2.com6

loadbalancer.org6

devopsschool.com5

docs.cloud.google.com5

f5.com5

guideflow.com5

kemptechnologies.com5

learn.microsoft.com5

Forty-eight of the fifty-four domain citations in answers naming AWS Application Load Balancer came from somebody else's page.

Pages cited

devopsschool.com/blog/top-10-load-balancers-features-pros-cons-comparison5

pickmysoft.com/blog/best-load-balancing-software5

contabo.com/blog/best-open-source-load-balancers4

docs.aws.amazon.com/elasticloadbalancing/latest/application/application-load-balancers.htm4

docs.cloud.google.com/load-balancing/docs/load-balancing-overview4

guideflow.com/blog/load-balancer-software4

learn.g2.com/best-load-balancing-software4

xurrent.com/blog/top-load-balancers4

Pages are listed as the models cited them.

Search and answers

Where AWS Application Load Balancer stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 390 a month (“aws application load balancer”)
AI search demand for its name, est.: 15 a month
Its own site: It sits on AWS's site (aws.amazon.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 10 of 94 in load balancers

Segment leader

29%

HAProxy

First choices: 4 across its categories
Named in: 21 answers
Its own site cited: in 16 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as AWS Application Load Balancer

What the judge wrote, as written, with how often. The vendor table decides that these count as AWS Application Load Balancer; a claim can dispute any of them.

AWS Application Load Balancer (ALB) 3AWS Application Load Balancer (ALB) / Network Load Balancer (NLB) 1

Follow AWS Application Load Balancer

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

AWS is the company behind AWS Application Load Balancer.

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On record

Company records

Also from AWS: AWS ACM, AWS ACM Private CA, AWS ALB, AWS ALB/ELB, AWS ALB/NLB, AWS API Gateway HTTP APIs, AWS Amazon Aurora, AWS App Runner and 87 more

In its own words

Stated by the vendor, not checked

Positioning: Ideal for advanced load balancing of HTTP and HTTPS traffic, Application Load Balancer provides advanced request routing targeted at delivery of modern application architectures, including microservices and container-based applications.
aws.amazon.com/elasticloadbalancing/application-load-balancer
For: modern application architectures, including microservices and container-based applications
aws.amazon.com/elasticloadbalancing/application-load-balancer
Price stated: The hourly rate for the use of an Application Load Balancer is 10% lower than the cost of a Classic Load Balancer. Billing for LCU usage is fractional, and is charged at $0.008 per LCU per hour. aws.amazon.com/blogs/aws/new-aws-application-load-balancer
Hosting: all commercial AWS regions
Not stated on the pages read: Starting price, free plan or trial, integrations, certifications, customers

What AWS Application Load Balancer's own pages state, read October 5, 2026: aws.amazon.com/elasticloadbalancing/application-load-balancer, aws.amazon.com/blogs/aws/new-aws-application-load-balancer, aws.amazon.com/blogs/aws/new-application-load-balancer-sni, aws.amazon.com/blogs/awsforsap/elb-application-load-balancer-sap-portal, aws.amazon.com/blogs/devops/blue-green-deployments-with-application-load-balancer. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS Application Load Balancer's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS Application Load Balancer, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for AWS Application Load Balancer by email, built from the raw record of the edition. It shows:

where AWS Application Load Balancer is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name AWS Application Load Balancer, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.